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The CEO behind Chinese startup XReal says its AR glasses will blow Apple's Vision Pro out of the water.

Business Insider

Business Insider · 1y ago

The CEO behind Chinese startup XReal says its AR glasses will blow Apple's Vision Pro out of the water.

Chinese startup XReal believes its latest augmented reality glasses, the Air 2 Ultra, will be a strong competitor to Apple's Vision Pro headset. Priced at $699, XReal aims to provide a more affordable alternative to Apple's mixed reality device, which starts at $3,499. The CEO of XReal, Chi Xu, claims that their AR glasses are half a decade ahead of Apple's in terms of capabilities. XReal is projected to produce up to 2 million devices and generate $200 to $300 million in revenue by 2025.

Related News

Meta’s big vision for face computers might be better than Apple’s

The Verge

The Verge · 1y ago

Meta’s big vision for face computers might be better than Apple’s

The article discusses the Ray-Ban Meta Smart Glasses and Apple's Vision Pro as attempts to prime the public for the future of augmented reality (AR). While the Vision Pro is technologically impressive, Meta's smart glasses, including the Quest 3, focus on building cheaper gadgets that people want to use now, resulting in strong sales and engagement. Apple's approach relies on its reputation and persuasion to overcome the high cost. Meta's more accessible approach allows users to integrate AR into their daily lives, while the Vision Pro leans towards virtual and mixed reality.

Apple's Liquid Glass design is paving the way for AR glasses | TechCrunch

TechCrunch · 23d ago

Apple's Liquid Glass design is paving the way for AR glasses | TechCrunch

At Apple's WWDC 2025 event, the company unveiled Liquid Glass, a major software design overhaul that hints at the upcoming AR glasses expected next year. This new design, inspired by the Vision Pro VR headset, aims to create a seamless integration of digital interfaces with real-world views. While Vision Pro wasn't a commercial hit, its mixed reality capabilities showcase Apple's design strengths, setting the stage for anticipated AR glasses with built-in functionality like Siri and notifications.

Apple plans for budget Vision Pro and future AR glasses: Mark Gurman

Livemint

Livemint · 10m ago

Apple plans for budget Vision Pro and future AR glasses: Mark Gurman

Apple is reportedly expanding its presence in the augmented reality (AR) and mixed reality markets with plans for new devices. Leaked information suggests that a more affordable version of the high-end Vision Pro headset could be released next year. Additionally, Apple is working on developing smart glasses, though these may not be available until 2027. These moves showcase Apple's dedication to advancing its AR and VR offerings, aimed at reaching a wider range of consumers. Further details are eagerly awaited from Apple regarding these innovative devices.

Apple’s wearable ideas include smart glasses and cameras in your ears

The Verge

The Verge · 1y ago

Apple’s wearable ideas include smart glasses and cameras in your ears

Apple is exploring the development of AI-powered smart glasses and camera-equipped AirPods, according to Mark Gurman from Bloomberg. The smart glasses would serve as a cheaper alternative to the Vision Pro, featuring more sensors, AI capabilities, and better battery life. Although they are not the high-quality transparent displays that Apple aims for in AR glasses, they would resemble Meta Ray-Bans with cameras and an AI assistant. Additionally, Apple is exploring the idea of adding low-resolution cameras to AirPods, potentially paired with AI to assist users with their routines. These developments aim to enhance Apple's wearables division as it seeks new opportunities in the market.

Meta’s patent suggests big moves in AR/VR tech to compete with Apple: Details

Livemint

Livemint · 11m ago

Meta’s patent suggests big moves in AR/VR tech to compete with Apple: Details

Meta, the company behind Quest VR headsets, has filed a patent for a feature similar to Apple's EyeSight in its Vision Pro headset. The patent suggests Meta is looking to incorporate embedded sensors into its immersive reality headsets to enhance social presence. The technology allows users to stay connected with their surroundings while in virtual environments, enhancing social interaction and communication. This move indicates Meta's recognition of the value of Apple's innovative approach and highlights the competitiveness in the AR/VR industry. Further details about Meta's future headset plans are currently unknown.

Apple shifts Vision Pro strategy, plans new iterations: Mark Gurman

Livemint

Livemint · 1y ago

Apple shifts Vision Pro strategy, plans new iterations: Mark Gurman

Apple is reportedly changing its strategy for the Vision Pro headset, which was launched in June 2023. The headset, originally positioned as a device to replace smartphones and computers, has faced challenges including a high price of $3,499. To address this, Apple is now planning multiple versions of the headset at different price points. They are also working on AR glasses and a successor to the Vision Pro. The goal is to make their mixed-reality technology more appealing and accessible to a wider audience.

Apple Vision Pro to hit mainland China this year, state media says

Economic Times

Economic Times · 1y ago

Apple Vision Pro to hit mainland China this year, state media says

Apple CEO Tim Cook announced that the Apple Vision Pro headset will be released in mainland China this year. Cook shared this information during the China Development Forum in Beijing. The expansion to the Chinese market shows Apple's commitment to bringing their innovative products to a global audience.

Apple WWDC 2025: iPhone maker woos software developers amid AI, regulatory challenges

Economic Times

Economic Times · 28d ago

Apple WWDC 2025: iPhone maker woos software developers amid AI, regulatory challenges

At Apple's annual developer conference, the company faces technical and regulatory challenges. Delays in AI features, promised improvements to Siri, and potential impacts of US tariffs are key issues. Competitors like Google and Microsoft are advancing in AI, with smart glasses emerging as a tech battleground. While Apple focuses on its Vision Pro headset, Google and Meta target affordable smart glasses. Analysts debate if Apple's AI lags will affect its market position, noting most consumers prioritize functionality over cutting-edge technology.

Meta's AR glasses may be 'the most advanced thing that we've ever produced as a species' in consumer electronics, CTO Andrew Bosworth says

Business Insider

Business Insider · 1y ago

Meta's AR glasses may be 'the most advanced thing that we've ever produced as a species' in consumer electronics, CTO Andrew Bosworth says

Meta is heavily investing in designing augmented reality (AR) glasses that are targeted for a future without smartphones. These glasses, expected to be released commercially by the end of the decade, aim to redefine how we experience the world. Meta's CTO, Andrew Bosworth, believes these AR glasses could be the most advanced piece of technology ever produced in the consumer electronics domain. The company is working on creating clear and high-quality displays while also considering the power source and manufacturing new materials for the glasses. Advancements in AI are expected to enhance the functionality of the glasses.

Apple's Vision Pro is here: These are some of the most exciting indie apps and games

TechCrunch · 1y ago

Apple's Vision Pro is here: These are some of the most exciting indie apps and games

The article highlights a variety of exciting indie apps and games that are available for Apple's Vision Pro AR/VR headset. These apps range from spatial puzzle games to music apps and productivity tools. Some notable apps include the Soul Spire puzzle game, the NowPlaying music knowledge app, the MindNode visual brainstorming app, and the Planner 5D interior design tool. There are also meditation apps like Zenitzer and Odio, as well as interactive breathing exercises in Lungy: Spaces. Overall, these indie apps offer a diverse and immersive experience for Vision Pro users.

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