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The Ayurveda Experience spends Rs 248 Cr on advertising for Rs 440 Cr revenue in FY25

EntrackrEntrackr · 1m ago
The Ayurveda Experience spends Rs 248 Cr on advertising for Rs 440 Cr revenue in FY25
Medial

The Ayurveda Experience spends Rs 248 Cr on advertising for Rs 440 Cr revenue in FY25 The Ayurveda Experience, a D2C brand focused on Ayurvedic beauty and wellness products, continued its growth trajectory in FY25 with a decent rise in revenue, though the company remained in the red due to high advertising and fulfillment costs. The company’s operating revenue grew 23% to Rs 440 crore in FY25 from Rs 358 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). The sale of products across its own platform and international marketplaces is the sole source of revenue for Ayurveda Experience. It also added Rs 8 crore from interest income, tallying the total revenue to Rs 448 crore during the fiscal year, up from Rs 361 crore in FY24. On the cost side, advertising and promotional expenses continued to dominate its cost structure, forming over 52% of total expenses, which rose 24% to Rs 248 crore during FY25. Order fulfilment costs grew 30% to Rs 78 crore, while employee benefit expenses rose 37% to Rs 56 crore. The cost of materials inched up marginally by 3% to Rs 37 crore. Overall, the firm’s total expenditure increased 23% to Rs 476 crore in FY25 from Rs 386 crore in FY24. The company’s expenses outpaced revenue growth, which resulted in the company’s losses increasing by 12% to Rs 28 crore in FY 25 from Rs 25 crore in FY24. Its ROCE and EBITDA margin stood at -22.09% and -7.50% respectively. On a unit basis, The Ayurveda Experience spent Rs 1.08 to earn a rupee of operating revenue in FY25, similar to the previous year. The company’s current assets stood at Rs 164 crore, including cash and bank balances of Rs 57 crore at the end of March 2025. According to startup data intelligence platform TheKredible, The Ayurveda Experience has raised a total of $41 million in funding to date, with Fireside Ventures and Anicut Capital as its lead investors. The company’s founder, Rishabh Chopra, owns 27.45% of the company. The company seems well placed to turn a profit by FY27, even as it has to contend with an increasingly cluttered market linked to the ayurveda and wellness movement taking root in relevant pockets of India and international markets. The high promotional expenses are a red flag, considering the case for significant word of mouth or brand recall in a category like ayurveda, where product usage is a clear statement of lifestyle choices and ‘against’ say other ‘chemical’ options available. Assuming a similar growth trajectory, the Rs 500 crore mark should be crossed in FY 26, a key milestone that will be a magnet for firms interested in acquiring businesses in the sector. Thus, investors in the Ayurveda experience will still have hopes that a profitable exit is not as unlikely, or as long a wait away as it might have seemed a couple of years ago.

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The Ayurveda Co posts Rs 60 Cr revenue in FY24, loss soars 3X

EntrackrEntrackr · 11m ago
The Ayurveda Co posts Rs 60 Cr revenue in FY24, loss soars 3X
Medial

The Ayurveda Co, a D2C consumer brand, recorded a 66% year-on-year growth in its scale during the last fiscal year ended in March 2024. However, the losses for the Sixth Sense Venture-backed firm surged over three-fold in the same period. The Ayurveda Co’s revenue from operations increased by 66% to Rs 59.6 crore in FY24 from Rs 36 crore in FY23, shows its financial statement sourced from the Registrar of Companies (RoC). The Ayurveda Co offers ayurvedic beauty and personal care products, including hair care, skincare, makeup, and wellness items. The firm's revenue is generated exclusively from the sale of these products. The Ayurveda Co earned an additional Rs 2.4 crore from interest income, which increased its total revenue to Rs 62 crore in FY24. On the expense side, the cost of materials was its largest cost center which jumped 2.4X to Rs 28.6 crore from Rs 12 crore in FY23. Its advertising and employee benefits grew by 73.3% and 80.2% to Rs 26 crore and Rs 15.5 crore, respectively, in the last fiscal year. Manpower and recruitment expenses surged to Rs 11.3 crore. In the end, the company’s total expenses increased 97% to Rs 109.5 crore in FY24 from Rs 55.6 crore in FY23. The sharp increase in expenditures resulted in a 3.2X spike in losses to Rs 68 crore in FY24, compared to a Rs 21 crore loss in FY23. Its ROCE and EBITDA margin stood at -700% and -100.65%, respectively. On a unit level, the company spent Rs 1.84 to earn a single rupee. At the end of FY24, the Gurugram-based company reported current assets worth Rs 45 crore, including cash and bank balances worth an alarming Rs 52 lakh. The Ayurveda Co has secured approximately $16 million in funding to date, including its Rs 100 crore Series A round led by Sixth Sense Ventures in 2023. The company competes with brands like Ayurveda Experience, which reported Rs 250 crore in revenue for FY23, along with Wow Skin, Sugar, and others. The sharp rise in costs is a little surprising, even in a year just after the firm raised significant funding, as we have seen earlier. One hopes FY25 will bring not just a moderation in costs but also a disproportionate rise in topline, considering the significant funding it seems to have raised. In a fiercely competitive market with valuations sagging for all but the most profitable firms, The Ayurveda Co’s numbers are more than a little underwhelming to be honest. The firm’s only argument from here on will have to be a strong performance in FY25.

Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing

EntrackrEntrackr · 25d ago
Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing
Medial

Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing Kuku FM has continued its impressive growth trajectory with nearly tripling its scale in FY25. After clocking a 114% year-on-year revenue growth in FY24, the audio content platform reported a sharper 175% jump in its scale in FY25. However, the IPO-bound firm slipped deeper into losses during the period due to high advertising spends. Kuku FM’s operating revenue surged to Rs 242 crore in FY25 from Rs 88 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). Kuku FM offers a diverse range of audio content across genres such as business, self-help, personal finance, history, religion, entertainment, and fitness. Revenue from paywalled subscription sales was the sole source of income for Kuku FM. The company also earned Rs 16 crore from other income which pushed its total income to Rs 258 crore in FY25. The sharp rise in revenue was accompanied by a steep increase in expenses. Kuku FM’s total expenses more than doubled, to Rs 411 crore in the last fiscal year from Rs 200 crore in FY24. Advertising expenses emerged as the biggest cost component which accounted for nearly 70% of the total expenditure. To the tune of scale, this cost rose 2.8x to Rs 285 crore in FY25 from Rs 102 crore in FY24. Employee benefit expenses increased 28% to Rs 60 crore, while information technology expenses rose 28% to Rs 27 crore during the year. Depreciation costs tripled to Rs 9 crore in the same period. The aggressive spending pushed Kuku FM’s loss to increase by 59% to Rs 153 crore in FY25 from Rs 96 crore in FY24. Its ROCE and EBITDA margin stood at -163.73% and -65.29% respectively. On a unit level, it spent Rs 1.70 to earn a rupee of operating revenue in FY25, compared to 2.27 in FY24. The company reported current assets worth Rs 268 crore, including Rs 117 crore in cash and bank balances during the year. According to TheKredible, the company has raised a total of $157 million of funding till date. Having The Fundamentum Partnership, Vertex Ventures, and Krafton as its lead investors which owns 12.79%, 11.12%, and 10.17% of the company respectively. Kuku FM is also gearing up for the public markets. The audiobooks and storytelling platform has reportedly shortlisted four investment banks to help it raise up to Rs 3,000 crore through an initial public offering (IPO). The proposed IPO is expected to comprise a mix of fresh issuance and an offer for sale (OFS).

EaseMyTrip profit falls 98% in Q1 FY26; spends Rs 370 Cr on 3 acquisitions

EntrackrEntrackr · 5m ago
EaseMyTrip profit falls 98% in Q1 FY26; spends Rs 370 Cr on 3 acquisitions
Medial

EaseMyTrip profit falls 98% in Q1 FY26; spends Rs 370 Cr on 3 acquisitions Online travel aggregator (OTA) platform EaseMyTrip has reported dismal performance during the last quarter, with revenue declining over 25% and profit plunging 98% to Rs 44 lakh. EaseMyTrip’s operating revenue decreased by 25.5% to Rs 114 crore in Q1 FY26 from Rs 25.5 crore in Q1 FY25, as per its financial statements filed with the National Stock Exchange (NSE). Air ticketing contributed 50% of the company’s revenue but fell 47% to Rs 57 crore in Q1 FY26, down from Rs 107 crore in Q1 FY25. Hotel packages accounted for 28.5% of total revenue, generating Rs 32.5 crore. Including other undisclosed income, its total income for Q1 FY26 stood at Rs 120 crore, compared to Rs 156 crore in Q1 FY25. On a quarter-on-quarter basis, EaseMyTrip’s operating revenue fell 18% to Rs 114 crore in Q1 FY26 from Rs 139 crore in Q4 FY25. In line with its scale, total expenses rose 8% to Rs 118 crore in Q1 FY26 from Rs 109 crore in Q1 FY25. Service costs accounted for 15% of the total, falling 5% to Rs 18 crore in Q1 FY26. Payment gateway charges, employee benefits, and advertising were other major costs for EaseMyTrip in the last quarter. EaseMyTrip’s profit after tax (PAT) fell 98.7% to Rs 44 lakh in Q1 FY26 as compared to Rs 34 crore in Q1 FY25. On a unit basis, the Delhi-based company spent Rs 1.04 to earn a rupee of operating revenue with EBITDA of Rs 6.2 crore during the last quarter. In its board meeting, the company also approved an investment of Rs 175 crore in Three Falcons Notting Hill Limited for a 50% stake, the acquisition of 100% stake in AB Finance Private Limited for Rs 194.4 crore, and approved an investment in Vashu Bhagnani Industries Limited. EaseMyTrip closed Thursday's trading session at Rs 9.22, with a 4% increase in its share price. The company’s total market capitalization stood at Rs 3,353 crore (approx $383 million).

Myntra profit zooms 18X to Rs 548 Cr in FY25

EntrackrEntrackr · 4m ago
Myntra profit zooms 18X to Rs 548 Cr in FY25
Medial

Myntra, the fashion e-commerce platform owned by Flipkart, crossed the Rs 6,000 crore revenue mark in the fiscal year ending March 2025, while its profit after tax (PAT) surged 18X during the same period. Myntra’s revenue from operations grew by 18% to Rs 6,042.7 crore in FY25 from Rs 5,121.8 crore in FY24, according to its consolidated financial statement sourced from the Registrar of companies (RoC). The company generates revenue from logistics, marketplace, and advertising services. Logistics contributed 48.3% of operating revenue, rising nearly 20% to Rs 2,918.9 crore in FY25. Marketplace services accounted for 34% of revenue, increasing 15.6% to Rs 2,051.8 crore, while advertising income surged 28% to Rs 914.5 crore. Myntra also earned Rs 157.5 crore from other income sources. The firm made Rs 94.3 crore from non-operating revenue, primarily from royalty income, which pushed its total revenue to Rs 6,042.7 crore in FY25. Advertising costs, the company’s largest expense surged 37% to Rs 2,105.3 crore in the last fiscal year, whereas burn on logistics rose 6.45% to Rs 1,999 crore. In contrast, employee benefit expenses fell 6.4% to Rs 748.8 crore. Other overheads, including finance costs, payment gateway fees, and (IT) expenses, added Rs 870.6 crore during the fiscal year. In the end, Myntra’s overall expenses grew by 11.7% to Rs 5,723.7 crore in FY25, as compared to Rs 5,123 crore in previous fiscal. Myntra’s controlled spending and sustained growth across revenue streams boosted its profit nearly 18X to Rs 548.3 crore in FY25. This follows a profit of Rs 31 crore in FY24, marking a sharp turnaround from a loss of Rs 782 crore in FY23. Its ROCE and EBITDA margin improved to 24.71% and 8.78%, respectively. On a unit basis, the company spent Rs 0.95 to earn a rupee during the fiscal year. The Bengaluru-based firm recorded cash and bank balances of Rs 22.8 crore while its current assets were worth Rs 4,762.4 crore in FY25.

Ampere posts Rs 659 Cr revenue in FY25; cuts losses by 65%

EntrackrEntrackr · 6d ago
Ampere posts Rs 659 Cr revenue in FY25; cuts losses by 65%
Medial

Ampere posts Rs 659 Cr revenue in FY25; cuts losses by 65% Ampere Vehicles has shown signs of recovery as the company posted single-digit revenue growth in FY25, after the company had seen its revenue fall sharply by 46% in FY24. The company also managed to curb its losses in the same period. Ampere’s operating revenue grew 8% to Rs 659 crore in FY25 from Rs 612 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). Ampere, a brand under Greaves Electric Mobility, focuses on manufacturing electric scooters and three-wheeled vehicles. Sale of these products was the sole source of revenue for the company. Including other income of Rs 16 crore, Ampere’s total income rose to Rs 675 crore in FY25, compared to Rs 641 crore a year earlier. On the spending side, the cost of material accounted for 64% of the total expense. This cost rose 12% to Rs 589 crore in FY25 from Rs 527 crore in FY24. Employee benefit expenses declined 22% to Rs 79 crore, while advertising and promotional spends jumped 30% to Rs 43 crore during the year. Depreciation expenses climbed 41% to Rs 45 crore in FY25 from Rs 32 crore in FY24. Other overheads, including warranty claims, finance costs, and miscellaneous expenses, added another Rs 205 crore in FY25. Overall, total expenses increased 7% to Rs 918 crore in FY25 from Rs 857 crore in FY24. Ampere managed to cut its losses by 65% to Rs 240 crore in FY25 from Rs 691.5 crore in FY24. Its ROCE and EBITDA margin improved to -85.27% and -30.50%, respectively. On a unit basis, Ampere spent Rs 1.39 to earn every rupee of operating revenue during the year, marginally better than Rs 1.40 in FY24. As of March 2025, the company reported cash and bank balances of Rs 25 crore, while its current assets stood at Rs 263 crore. In terms of E2W sales for December, Greaves Electric Mobility retained its sixth position and sold 4,335 units with a market share of 4.66%. In comparison, the segment’s leader TVS sold 24,317 units with a market share of 26.14%. In December 2024, Ampere’s parent Greaves Electric filed its draft red herring prospectus (DRHP) with the Security Exchange Board of India (SEBI) for an initial public offering (IPO) to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore (approximately $119 million) and an offer for sale (OFS) of up to 18.94 crore equity shares. The firm also received a final nod from SEBI for the proposed IPO.

PB Fintech posts Rs 1,292 Cr revenue and Rs 72 Cr profits in Q3 FY25

EntrackrEntrackr · 11m ago
PB Fintech posts Rs 1,292 Cr revenue and Rs 72 Cr profits in Q3 FY25
Medial

PB Fintech’s revenue increased to Rs 1,292 crore in Q3 FY25 as compared to Rs 871 crore during Q3 FY24, as per the firm’s unaudited consolidated financial results. PB Fintech, the parent company of Policybazaar and Paisabazaar, recorded a 48.3% year-on-year increase in revenue during the third quarter of the ongoing fiscal year (FY25). At the same time, the firm nearly doubled its profits, maintaining strong growth in earnings. Insurance broking formed 87.6% of the total collections which surged by 62.4% to Rs 1,132 crore during Q3 FY25 from Rs 697 crore in Q3 FY24. The income from other operating activities, which include marketing, advertising, consulting, and support services, plunged 8% to Rs 160 crore in the same period. The firm earned Rs 100 crore from non-operating activities including financial income, tallying its overall revenue to Rs 1,392 crore in Q3 FY25, compared to Rs 965 crore in the same quarter of the previous fiscal year. For PB Fintech, employee benefits cost remained the largest cost center forming 37% of the overall expenditure. This cost increased by 22.4% YoY to Rs 487 crore in Q3 FY25 from Rs 398 crore in Q3 FY24. This includes Rs 51 crore as ESOP expense (non-cash). The company’s spending on advertising and promotional grew 34% to Rs 289 crore. Its network, internet, legal, rent, and other overheads pushed its total expenditure to Rs 1,307 crore in Q3 FY25 from Rs 926 crore in Q3 FY24. The significant year-on-year growth helped PB Fintech to post a 94.6% surge in profits to Rs 72 crore in Q3 FY25 from Rs 37 crore in the third quarter of the previous fiscal year. On a unit level, the Gurugram-based firm spent Rs 1.01 to earn a rupee in Q3 FY25. PB Fintech ended the day on January 30 with a share price of Rs 1,659.7 and a total market capitalization of Rs 76,225 crore (approximately $9 billion).

OneCard posts Rs 1,878 Cr revenue in FY25, cuts losses by 26%

EntrackrEntrackr · 16d ago
OneCard posts Rs 1,878 Cr revenue in FY25, cuts losses by 26%
Medial

OneCard posts Rs 1,878 Cr revenue in FY25, cuts losses by 26% Mobile-first credit card startup OneCard continued to scale and moved close to the Rs 2,000 crore mark, with total revenue crossing Rs 1,900 crore in the fiscal year ended March 31, 2025. The company also reduced its losses during the year. OneCard’s operating revenue increased by 32% to Rs 1,878 crore in FY25 from Rs 1,425.5 crore in FY24, according to its financial statement sourced from the Registrar of Companies (RoC). Founded in 2019, OneCard (FPL Technologies) provides co-branded credit cards, largely aimed at first-time users, through partnerships with IDFC First Bank, Federal Bank and SBM Bank. It also runs OneScore, an app for credit score tracking and credit management. Revenue from these services was the sole source of income for the company. Despite strong growth, OneCard continued to post losses, although cash burn eased. The company reported a loss of Rs 297.5 crore in FY25, down 26% from Rs 401 crore in FY24. On the cost side, OneCard’s total expenses grew 18% to Rs 2,206 crore in FY25 from Rs 1,866 crore in FY24. However, the company failed to disclose the majority of its expense breakdown, with 73% of its total expenditure being reported under miscellaneous expenses. Advertising and promotional spends saw a notable decline of nearly 40% to Rs 294 crore in FY25 from Rs 488 crore in FY24. Employee benefit expenses increased 26% to Rs 181.5 crore, while IT expenses rose 14% to Rs 67 crore. Finance costs almost doubled to Rs 18 crore during the year. With the company’s revenue outgrowing its expenses, OneCard’s loss decreased 26% to Rs 297.5 crore in FY25 from Rs 401 crore in FY24. Its ROCE and EBITDA margin stood at -41.03% and -15.71% respectively. On a unit basis, OneCard spent Rs 1.17 to earn Re 1 of operating revenue during FY25, better than Rs 1.31 in FY24. The company held cash and bank balances worth Rs 321 crore at the end of FY25 compared to Rs 447.5 crore a year earlier. Its current assets stood at Rs 907 crore in the same period. According to TheKredible, OneCard has raised over $270 million to date. The company is in the process of raising Rs 40 crore (approximately $4.5 million) in debt funding from existing investor Alteria Capital. Recently, OneCard came under the Reserve Bank of India’s (RBI) scrutiny, with the regulator reportedly asking its partner banks to halt the issuance of co-branded credit cards. The RBI is said to be seeking greater clarity on how data is shared between OneCard and its banking partners.

Flipkart Internet reports Rs 20,493 Cr revenue in FY25; losses down 37%

EntrackrEntrackr · 4m ago
Flipkart Internet reports Rs 20,493 Cr revenue in FY25; losses down 37%
Medial

Flipkart Internet reports Rs 20,493 Cr revenue in FY25; losses down 37% Flipkart Internet, the B2B arm of Walmart-owned Flipkart, reported a 14% year-on-year rise in revenue, crossing the Rs 20,000 crore mark in the fiscal year ending March 2025. The Bengaluru-based firm also reduced its losses by 37%, bringing them below Rs 1,500 crore during the same period. Flipkart Internet’s revenue from operations increased to Rs 20,493 crore in FY25, from Rs 17,907 crore in FY24, as per its consolidated financial statements filed with the Registrar of Companies (RoC). Flipkart’s revenue is driven by marketplace, logistics, and advertising services. Income from marketplace services more than doubled to Rs 7,751 crore in FY25 from Rs 3,734 crore in FY24, contributing 38% to operating revenue. Advertising income surged 27% to Rs 6,317 crore, making up 31% of the topline. However, revenue from logistics services declined by 38% to Rs 4,224 crore, reducing its share to 21%. The firm made an additional Rs 314 crore from non-operating sources, which pushed its total revenue to Rs 20,807 crore in the last fiscal year (FY25). On the cost side, the largest cost head remained logistics service charges, which increased 9% to Rs 7,144 crore, accounting for 32% of total expenses. Employee benefit expenses declined 8% to Rs 4,748 crore, while marketing costs rose sharply by 37% to Rs 4,100 crore, making up 18% of overall costs. Collection charges stood at Rs 2,693 crore (12.1% of expenses) and legal/professional fees at Rs 1,394 crore. Overall, Flipkart Internet’s total expenses grew 8% to Rs 22,311 crore in FY25 from Rs 20,627 crore in FY24. Flipkart Internet managed to cut its losses by 37% to Rs 1,494 crore in FY25, from Rs 2,359 crore in FY24. Its EBITDA losses narrowed to Rs 1,078 crore in FY25 from Rs 1,869 crore in FY24, with the EBITDA margin improving from -10.25% to -5.18%. On a unit level, Flipkart spent Rs 1.09 to earn a rupee in FY25, better than Rs 1.15 in FY24. The company’s current assets stood at Rs 11,952 crore, while cash and bank balances rose to Rs 187 crore.

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