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That Sassy Thing raises Rs 6 Cr in seed round led by IPV

Entrackr · 5d

That Sassy Thing, a women-first sexual wellness brand, has raised Rs 6 crore in its seed round led by Inflection Point Ventures (IPV). Other participants include Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), Kirti Jangra (Animall Technologies), and Chandigarh Angels Network. Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, the company offers products like full-body massagers, lubricants, and intimate washes. It also provides free sex education through online masterclasses. The proceeds will be used to expand product lines, improve brand positioning, and increase distribution through new channels. The startup claims to have seen 200% year-on-year growth and served over 50,000 customers across India. Products are available on their website and platforms like Blinkit, Zepto, and Swiggy Instamart, as well as select cafés in Delhi NCR. According to market research, the Indian sexual wellness market is expected to reach Rs 24,000 crore by 2030.