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Temu is the biggest advertiser on Meta. What could go wrong?
Business Insider
·
1y ago
Medial
Chinese e-commerce app Temu has become a major advertiser on platforms like Facebook, Instagram, Google, and Pinterest, spending around $2 billion in ad budgets. Meta, the parent company of Facebook, benefited the most, being the top advertiser by revenue. However, concerns have been raised regarding Temu's opaque business model and alleged forced labor practices at its suppliers. Despite its success, Temu's ad spending is expected to cool down soon. While losing Temu's ad revenue may not significantly impact Meta and Google, the situation highlights potential challenges associated with advertising partnerships.
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Amazon’s new focus: Fending off rivals Temu and Shein
Livemint
·
1y ago
Medial
Amazon has identified Temu and Shein as major threats to its e-commerce dominance and is closely monitoring their growth. While Amazon believes its logistics and quick delivery remain advantages, Temu and Shein are expanding in the US and targeting Amazon customers. Temu has become the top advertiser on Meta Platforms in 2023, spending billions of dollars on advertisements. While Amazon can leverage its warehouse network and Prime subscribers as a barrier in the US, defending against competition overseas may be more challenging. Customer trust and speed of delivery remain key focuses for Amazon.
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Temu’s Push Into America Pays Off Big Time for Meta and Google
Livemint
·
1y ago
Medial
Chinese e-commerce company Temu emerged as Meta Platforms' top advertiser by revenue in 2023, surprising Facebook and Instagram executives. Temu also became one of Google's top five advertisers. The aggressive spending by Temu and other Chinese online shopping platforms has pushed up digital advertising prices. The intense competition in the e-commerce advertising space has been beneficial for Meta and Google, helping them rebound after an advertising slowdown. However, there are concerns about Temu's profitability and the impact of potential pullback on big tech companies. The company recently made a significant investment in Super Bowl advertising, generating buzz and controversy.
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Why Trump's tariffs are rattling even Meta
Economic Times
·
4m ago
Medial
President Trump's tariffs have affected major tech firms like Apple and Dell, but also Meta, despite its focus on digital advertising rather than hardware. Meta's stock dropped as small-to-medium-sized businesses, essential for its ad revenue, face increased costs, reducing ad spending. Furthermore, a significant portion of Meta’s revenue comes from Chinese businesses like Shein and Temu, heavily impacted by the tariffs. This broader issue threatens Meta’s extensive Chinese advertiser base, contributing to investor concerns.
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Temu will have to comply with tougher EU online content rules, EU says
Economic Times
·
1y ago
Medial
Temu, a fast-fashion e-commerce retailer, will need to adhere to stricter EU content regulations as its user numbers have surpassed the threshold set by the European Commission. The company joins the likes of Amazon, Meta Platforms, and TikTok as a very large online platform (VLOP) under the European Union's Digital Services Act (DSA). As a VLOP, Temu must combat illegal and harmful content, as well as counterfeit products on its platform. Failure to comply with the DSA could result in penalties of up to 6% of the company's global annual turnover.
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Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out
Livemint
·
6m ago
Medial
Meta is loosening its speech restrictions, prompting concerns among advertisers about brand safety. With a shift in content moderation policy, Meta emphasizes user and advertiser responsibility in content policing. While brand safety practices face political scrutiny, advertisers rely heavily on Meta for its vast reach. Despite the changes, Meta continues to provide tools for advertisers to manage ad placement, though concerns persist about a potential rise in objectionable content on its platforms.
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WC tickets could've been auctioned, that's what'll happen: Ashneer
Twitter
·
1y ago
Medial
Ashneer Grover said the tickets for the ODI World Cup being sold on BookMyShow could have been auctioned on the app to the highest bidders. "Maximising revenue for BCCI/ICC and BookMyShow and GST for government as well," Grover said. "That is what will happen eventually - the tickets will go to the person who can pay the most," he added.
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Mark Zuckerberg repeats Trump visits in bid to settle antitrust case
Economic Times
·
4m ago
Medial
Meta CEO Mark Zuckerberg has been meeting with President Donald Trump to encourage a settlement in an antitrust case filed by the Federal Trade Commission. The case, set to go to trial on April 14, 2024, challenges Meta's acquisitions of Instagram and WhatsApp, alleging they were attempts to eliminate competition. Zuckerberg's lobbying efforts have included frequent visits and strategic corporate policy changes. The outcome could require Meta to divest these platforms, although a decision is pending.
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Meta says it will pass on the Apple tax to advertisers paying to boost posts on Facebook and Instagram
TechCrunch
·
1y ago
Medial
Meta, formerly known as Facebook, plans to pass on Apple's 30% service charge to advertisers who want to pay to boost posts on Facebook or Instagram iOS apps. This move comes as Meta aims to leverage advertiser outrage in its battle against Apple's in-app purchase fees. Advertisers can bypass the additional charge by boosting posts through web browsers instead of the iOS apps. Meta hopes that raising prices on iOS will generate anger and support in its fight to disrupt Apple's dominance in the iOS app economy. The changes will initially affect apps in the US and roll out to other markets later this year.
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Google officials depose before ED in online betting linked PMLA case - The Economic Times
Economic Times
·
11d ago
Medial
Google officials appeared before the Enforcement Directorate (ED) for questioning in a money laundering investigation related to the promotion of illegal online betting and gambling platforms. While Meta executives did not attend, Google confirmed its commitment to platform safety and cooperation with authorities. The ED is probing several illegal platforms and how they advertise on tech portals. Google stated it removes millions of ads and suspends advertiser accounts to ensure compliance with local laws.
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Mark Zuckerberg kicks off Meta event on future of AR/VR investments
Economic Times
·
1y ago
Medial
Meta Platforms CEO Mark Zuckerberg opened the Meta Connect conference, where he is expected to provide updates on the company's plans for the metaverse. This in-person event is Meta's biggest of the year and comes after criticism from investors for extensive spending on the metaverse, leading to layoffs. The conference will focus on AI-powered virtual assistants and Meta's hardware devices. It is seen as a pivotal moment for Meta as it navigates the shift in investor interest from augmented and virtual reality to artificial intelligence.
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