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Economic Times
| 16dTech platforms make pitch for ad deals as TikTok is roiled by politics
Short-form video platforms like TikTok, Snap, and Meta are vying for ad dollars as they capitalize on TikTok's uncertain future in the US. TikTok announced new sports and entertainment partnerships, including clips of the Paris Olympics from NBCUniversal. Meanwhile, Snap revealed collaborations with NBCUniversal and Live Nation to send influencers to the games and host concert clips. Meta focused on its TikTok competitor, Reels, during its NewFront. Despite the uncertainty, advertisers are focusing on near-term opportunities and exploring innovative capabilities on these platforms.
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