Swiggy to transfer ownership of key food brands to Kouzina

Entrackr · 22d

Swiggy to transfer ownership of key food brands to Kouzina Food service platforms Kouzina Food Tech has entered into a strategic agreement with Swiggy for the exclusive license of its digital-first food brands: The Bowl Company (TBC), Homely, Soul Rasa, and Istah. According to Swiggy's stock exchange filing, Kouzina will take charge of running, developing, and expanding the brands. After meeting specific agreed conditions, Swiggy will hand over full ownership of the brands to Kouzina. In recent years, Swiggy has restructured and scaled down its cloud kitchen operations. In 2023, the Bengaluru-based company transferred its Access Kitchens business to Kitchens@ through a share swap deal. “Under Kouzina, we’ll scale these brands even faster, expanding into new markets through our asset-light expansion model. Homely is live in select Bengaluru locations, with The Bowl Company launching later this week. We're also preparing to expand to more cities soon,” said Gautam Balijepalli, Co-founder & CEO of Kouzina. Swiggy launched brands like The Bowl Company and Homely to fill market gaps in food delivery, offering variety and convenience. According to VP Arpit Mathur, Kouzina’s digital-first, asset-light model makes it well-suited to scale these brands further. Launched by Swiggy in 2017, The Bowl Company was famous for its signature dishes such as Peri Peri Chicken Rice Bowl, Nawabi Paneer Lababdar Rice Bowl, Drunken Chicken Rice Bowl, and Dhaba Style Dal Tadka Rice Bowl. Kouzina currently operates with over 250 kitchen partners across more than 100 cities. The company recently acquired Vasudev Adiga’s and invested in Shark Tank-featured MOPP Foods. It’s now seeking franchise partners to grow these brands through its cloud kitchens, aiming to build a strong, sustainable business and go public within five years.