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Blinkit ropes in Flipkart’s Vipin Kapooria as CFO

EntrackrEntrackr · 7m ago
Blinkit ropes in Flipkart’s Vipin Kapooria as CFO
Medial

Quick commerce platform Blinkit has named Vipin Kapooria as its new Chief Financial Officer (CFO). This marks the Zomato-owned company’s first full-time CFO appointment in over two years. Kapooria previously held the role of Vice President and Business Finance Head at Flipkart, where he contributed for more than four years. According to Kapooria's LinkedIn profile, he served as the Business Finance Head for the mobiles, electronics, and large appliances categories at the Walmart-owned company. Moneycontrol reported the development first. Entrackr has reached out to Zomato for more information. This development follows the recent resignation of Hemal Jain, who oversaw finance operations for both Zomato and Blinkit. In August 2022, Blinkit's CFO, Amit Sachdeva, resigned and later assumed the role of CFO at IGT Solutions in early 2023. Most recently, Sachdeva was appointed as the CFO of the edtech unicorn PhysicsWallah. This marks the fifth high-profile departure from Flipkart, with its executives moving to rival companies. Notably, Swiggy has recruited four former Flipkart leaders, including Kanika Tiwari, Hari Kumar G (CBO of Instamart), Shalabh Shrivastava (SVP Driver Org), and Amitesh Jha (CEO of Instamart). Similar to Blinkit and Instamart, Flipkart has also ventured into the quick commerce space with its service, Minutes, currently operating in select areas of Bengaluru, Gurugram, and Mumbai.

Swiggy Instamart to appoint Flipkart’s Ankit Jain as SVP

EntrackrEntrackr · 2m ago
Swiggy Instamart to appoint Flipkart’s Ankit Jain as SVP
Medial

Swiggy Instamart is reportedly appointing Ankit Jain, a Senior Vice President at Flipkart, as its new SVP. He will replace Sairam Krishnamurthy, who has been the SVP and COO of Instamart since August 2024. According to a Moneycontrol report, this move is part of a broader series of exits at Flipkart, which is working to reduce its monthly cash burn from $40 million to $20 million ahead of a potential public listing. The report added that Jain will work closely with Amitesh Jha, Swiggy Instamart’s CEO, who also joined from Flipkart in August 2024. Swiggy has recently hired several other senior executives from Flipkart, including Shalabh Shrivastava as SVP of Driver Org and Hari Kumar G. as SVP and Chief Business Officer for Swiggy Instamart. Swiggy Instamart added 316 dark stores between January and March 2025, increasing its network to 1,021 stores as it intensifies competition with Blinkit, Zepto, and Flipkart Minutes in the quick commerce segment. Instamart saw remarkable growth in Q4 FY25, with revenue surging by 115% to Rs 689 crore from Rs 320 crore in Q4 FY24. Overall, Swiggy reported Rs 4,410 crore in revenue and a Rs 1,081 crore loss in the fourth quarter of the last fiscal year (FY25).

After Bengaluru, Flipkart Minutes goes live in Gurugram

EntrackrEntrackr · 10m ago
After Bengaluru, Flipkart Minutes goes live in Gurugram
Medial

Flipkart Minutes, a quick commerce service by Flipkart, is now live for users in Gurugram and other parts of NCR region. This launch marks a significant step in Flipkart’s expansion plans, following the introduction of its rapid delivery service in Bengaluru. Entrackr was the first to report about Flipkart quick commerce’s foray in March 2024. It’s worth noting that Flipkart has not yet issued an official statement about the public launch of its quick commerce service. Currently, Flipkart Minutes is available in nearby Unitech Cyber Park, Sector 39, 40, The Millenium City Centre (Sector 29) and Golf Course Road (Sector 54) in Gurugram. Users in other areas in the NCR region also received notifications about the availability of Flipkart Minutes. As per sources, the service is also available in some parts of Mumbai. It allows users to order groceries, electronics, smartphones, and other products with delivery times ranging from 8 to 16 minutes. For example, a team Entrackr member based in Sector 39 got delivery in 13 minutes. Entrackr has reached out to Flipkart for comment. Flipkart already offers slot-based delivery services, competing with Amazon Fresh and BigBasket. While BigBasket is in the process of completely transitioning to quick commerce, Amazon plans to enter the space by early next year. Flipkart Minutes competes with leading quick commerce players such as Blinkit, Swiggy Instamart, and Zepto. The quick commerce sector has been a hot sector for over a year. With over $1 billion raised in the past couple of months, Zepto has surpassed the $5 billion valuation mark and is focusing on expansion into both existing and new cities. As per media reports, the Aadit Palicha-led company is also gearing up for the initial public offering (IPO) by next year. Zomato-owned Blinkit is expanding into tier II cities and has emerged as the top market share holder in the quick commerce space, according to a recent UBS report. To beef up its quick commerce piece, Swiggy Instamart strengthened its leadership with the appointment of a new chief executive officer (CEO) and chief operating officer (COO).

Quick commerce firms roll up sleeves for a big slice of festival season pie

Economic TimesEconomic Times · 8m ago
Quick commerce firms roll up sleeves for a big slice of festival season pie
Medial

Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.

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