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After Bengaluru, Flipkart Minutes goes live in Gurugram

EntrackrEntrackr · 1y ago
After Bengaluru, Flipkart Minutes goes live in Gurugram
Medial

Flipkart Minutes, a quick commerce service by Flipkart, is now live for users in Gurugram and other parts of NCR region. This launch marks a significant step in Flipkart’s expansion plans, following the introduction of its rapid delivery service in Bengaluru. Entrackr was the first to report about Flipkart quick commerce’s foray in March 2024. It’s worth noting that Flipkart has not yet issued an official statement about the public launch of its quick commerce service. Currently, Flipkart Minutes is available in nearby Unitech Cyber Park, Sector 39, 40, The Millenium City Centre (Sector 29) and Golf Course Road (Sector 54) in Gurugram. Users in other areas in the NCR region also received notifications about the availability of Flipkart Minutes. As per sources, the service is also available in some parts of Mumbai. It allows users to order groceries, electronics, smartphones, and other products with delivery times ranging from 8 to 16 minutes. For example, a team Entrackr member based in Sector 39 got delivery in 13 minutes. Entrackr has reached out to Flipkart for comment. Flipkart already offers slot-based delivery services, competing with Amazon Fresh and BigBasket. While BigBasket is in the process of completely transitioning to quick commerce, Amazon plans to enter the space by early next year. Flipkart Minutes competes with leading quick commerce players such as Blinkit, Swiggy Instamart, and Zepto. The quick commerce sector has been a hot sector for over a year. With over $1 billion raised in the past couple of months, Zepto has surpassed the $5 billion valuation mark and is focusing on expansion into both existing and new cities. As per media reports, the Aadit Palicha-led company is also gearing up for the initial public offering (IPO) by next year. Zomato-owned Blinkit is expanding into tier II cities and has emerged as the top market share holder in the quick commerce space, according to a recent UBS report. To beef up its quick commerce piece, Swiggy Instamart strengthened its leadership with the appointment of a new chief executive officer (CEO) and chief operating officer (COO).

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Exclusive: Kabeer Biswas in talks to join BigBasket after exiting Flipkart

EntrackrEntrackr · 1m ago
Exclusive: Kabeer Biswas in talks to join BigBasket after exiting Flipkart
Medial

Exclusive: Kabeer Biswas in talks to join BigBasket after exiting Flipkart Kabeer Biswas, co-founder and former chief executive officer of Dunzo, has stepped down from his role as Vice President at Flipkart where he was leading its quick commerce initiative, Flipkart Minutes. In a statement, Flipkart said that Kunal Gupta, Vice President and a Flipkart veteran, will now lead Flipkart Minutes to ensure the seamless continuation of business and operations. According to Entrackr’s sources, Biswas is in talks to join BigBasket and is expected to lead the company’s quick commerce vertical. “Discussions are at an advanced stage and the role will involve leading the grocery major’s fast delivery business,” said one of the sources aware of the matter, requesting anonymity. As per sources, BigBasket has extended an offer letter to Biswas. Biswas had joined Flipkart in January this year to build and scale the company’s 10-minute delivery business. His exit comes less than a year after taking up the role, marking another leadership change in Flipkart’s new commerce push. Flipkart Minutes was launched earlier this year to compete with established players such as Blinkit, Zepto and Swiggy’s Instamart. The unit was being built under Biswas’s leadership as part of Flipkart’s efforts to expand beyond its traditional e-commerce operations. Responding to Entrackr’s queries, Biswas said he was not authorised to comment, while BigBasket declined to comment. Biswas co-founded Bengaluru-based Dunzo in 2014 and led it for nearly a decade. The company, once a key player in India’s hyperlocal delivery space, faced operational and funding challenges over the past two years and was eventually shut down.

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

EntrackrEntrackr · 4d ago
Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram
Medial

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

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