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Flipkart Minutes eyes 10-min drug delivery to outpace its rivals

Economic Times

Economic Times · 1y ago

Flipkart Minutes eyes 10-min drug delivery to outpace its rivals

Flipkart, owned by Walmart, is preparing to offer quick delivery of medicines within 10 minutes, potentially becoming the first quick commerce service to do so. The company's Flipkart Minutes service is already enlisting local chemists in major cities to facilitate the sales through its last mile delivery partners. However, Flipkart needs to ensure compliance with India's drug regulations, which prevent foreign-backed e-commerce companies from owning inventory and require partnerships with registered chemists. Flipkart aims to expand Flipkart Minutes into a comprehensive quick commerce platform, capitalizing on the untapped opportunity in the healthcare sector.

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Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

Entrackr

Entrackr · 27d ago

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus

Entrackr

Entrackr · 14h ago

Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus

News All Stories Blinkit removes 10 min delivery branding after govt intervention; Zepto, Instamart, others in focus According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers. Harsh Upadhyay 13 Jan 2026 15:41 IST Follow UsNew UpdateQuick commerce platform Blinkit has reportedly removed its 10-minute delivery claim from all its platforms following directions from the Union Ministry of Labour.Multiple media reports, citing sources, said that Blinkit has replaced its earlier tagline referring to 10 minute delivery with messaging that highlights the number of products delivered to customers’ doorsteps. However, the platform continues to display delivery timelines of as low as 8 minutes in select locations, as reflected on its website and app.The move follows a meeting between Union Labour Minister Mansukh Mandaviya and senior executives from food delivery and quick commerce platforms, including Zomato, Swiggy, and Zepto. The meeting focused on delivery timelines and working conditions of platform-based workers.According to the reports, the ministry advised platforms to avoid fixed delivery time commitments that could impact the safety and wellbeing of gig workers.The intervention followed a nationwide protest by gig workers on New Year’s Eve. Workers across multiple platforms raised concerns related to income security, safety, and pressure linked to time based delivery targets.Ultra fast delivery models have expanded rapidly in India over the past few years, with several platforms promoting delivery within short time windows. These models have attracted regulatory attention as the sector continues to scale.According to Economic Times, government sources indicated that other quick commerce and food delivery platforms such as Swiggy Instamart, Zepto, BigBasket, and Flipkart Minutes may also review delivery time related branding and messaging, although no official announcements have been made by these companies so far.Entrackr has reached out to Instamart and Zepto for comments.

Flipkart Minutes eyes profitability, higher order value via broader product mix

Economic Times

Economic Times · 7m ago

Flipkart Minutes eyes profitability, higher order value via broader product mix

Flipkart Minutes, Flipkart’s quick commerce division, is aiming for higher average order values and profitability by leveraging a broader product range from its parent platform. Operating 400 dark stores in 17 cities, the plan is to expand to 800 by year-end. The focus is on delivering a variety of categories within 10 minutes. By targeting long-tail categories, Flipkart Minutes seeks to enhance its margins, retain customers, and expand into tier-II and tier-III cities.

Blinkit scraps 10-min delivery service amid delivery-agent safety concerns; Zepto, Instamart to follow soon

IndianStartupNews

IndianStartupNews · 14h ago

Blinkit scraps 10-min delivery service amid delivery-agent safety concerns; Zepto, Instamart to follow soon

Quick-commerce platforms like Blinkit, Instamart, and Zepto have decided to discontinue their 10-minute delivery promises due to concerns over delivery-agent safety and stressful working conditions. This decision followed discussions with government officials focusing on rider well-being. Blinkit has updated its branding to focus on safety, shifting from "10,000+ products delivered in 10 minutes" to a broader delivery promise. Other platforms are expected to follow suit, improving conditions for delivery partners.

Kabeer Biswas to exit Flipkart Minutes; Kunal Gupta to take charge of 10-minute delivery vertical - The Economic Times

Economic Times

Economic Times · 2m ago

Kabeer Biswas to exit Flipkart Minutes; Kunal Gupta to take charge of 10-minute delivery vertical - The Economic Times

Kabeer Biswas is leaving Flipkart less than a year after joining to lead its quick commerce initiative, Flipkart Minutes. Kunal Gupta, a Flipkart veteran and current vice president overseeing the fashion business, will replace Biswas to lead the 10-minute delivery service. Flipkart aims to expand its network of dark stores, increasing from 500 to 800 by year-end, to bolster its presence in the competitive quick delivery market dominated by Blinkit, Swiggy Instamart, and Zepto.

BigBasket wants a slice of 10-min food delivery pie

YourStory

YourStory · 1y ago

BigBasket wants a slice of 10-min food delivery pie

BigBasket, backed by Tata, is planning to introduce a 10-minute food delivery service. The company aims to offer a variety of food items that can be delivered within 10 minutes, potentially combining house brands and private labels. This move is part of BigBasket's strategy to tap into the quick commerce market, which is gaining popularity. With the support of Tata's FnB chains like Starbucks and Qmin, BigBasket plans to launch the service in the next few months. Other players in the market, such as Swiggy, Zepto, and Zomato, have also entered the 10-minute food delivery space to cater to the growing demand for faster delivery.

Eternal vs Swiggy: diverging strategies, converging goals - BusinessToday

Business Today

Business Today · 8m ago

Eternal vs Swiggy: diverging strategies, converging goals - BusinessToday

Eternal, Zomato’s parent company, is financially outperforming Swiggy, recording its fourth profitable quarter with a ₹537 crore net profit in FY25. Meanwhile, Swiggy posted a ₹3,117 crore loss, still reliant on its core food delivery business as Instamart grows. Both companies are focusing on quick commerce, with Swiggy launching 'Bolt' for 10-minute deliveries, seeking to outpace rivals like Zepto and BigBasket while targeting profitability amidst intense competition.

Is Flipkart planning to compete with Zepto, Blinkit, and…

IndianStartupNews

IndianStartupNews · 1y ago

Is Flipkart planning to compete with Zepto, Blinkit, and…

Flipkart is set to launch a 10-15 minute delivery service in several cities within the next two months. This move will directly compete with rivals Zepto, Blinkit, and Swiggy's Instamart, and aims to offer faster delivery options for customers.

After Bengaluru, Flipkart’s ‘Minutes’ Ventures Into Delhi’s Quick Commerce Turf

Inc42 · 1y ago

After Bengaluru, Flipkart’s ‘Minutes’ Ventures Into Delhi’s Quick Commerce Turf

Walmart-owned Flipkart has expanded its quick commerce service, 'Minutes', to Delhi after initially launching in Bengaluru. The service offers fast delivery of groceries, electronics, smartphones, and other products within 8-16 minutes. This puts Flipkart in competition with Zepto, Zomato’s Blinkit, and Swiggy Instamart, who also offer similar delivery timelines.

Amazon Now plans to open 2 new dark stores a day, targets over 300 by year end

Economic Times

Economic Times · 1m ago

Amazon Now plans to open 2 new dark stores a day, targets over 300 by year end

Amazon plans to expand its quick-commerce business, Amazon Now, by opening two new dark stores every day, aiming to exceed 300 stores by year-end. Currently operating around 250 fulfillment centers, the initiative targets deepening its presence in major cities like Bengaluru, Delhi, and Mumbai. This expansion seeks to enhance competition against rivals like Flipkart, Blinkit, Zepto, and Instamart, promising rapid delivery of essentials within minutes and a wide range of products within hours.

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