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Swiggy expands into sports as it looks to go beyond food, grocery segments

YourStory · 5m

Swiggy is diversifying beyond its core food and grocery delivery services by launching Swiggy Sports Pvt. Ltd. as a subsidiary. Approved by the Ministry of Corporate Affairs, the new entity aims to manage sports teams, develop talent, organize events, and acquire broadcasting rights. Swiggy acquired Team Mumbai in the World Pickleball League, marking its foray into the sports sector. This move comes as Zomato consolidates its dining and ticketing business amidst a thriving pickleball scene.