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Sugar Cosmetics reports Rs 505 Cr revenue and Rs 76 Cr loss in FY24

Entrackr · 2d

Following a 90% year-on-year growth during FY23, the direct-to-consumer (D2C) beauty brand Sugar Cosmetics saw a modest 20% growth in March 2024. The company reported a revenue of Rs 505 crore and a loss of Rs 76 crore for FY24. Advertising costs were Rs 162 crore, with total revenue reaching Rs 515 crore. The cost of procurement was Rs 138 crore, and total expenditure amounted to Rs 584 crore. The company managed to reduce its losses by 11.4%. The Return on Capital Employed (ROCE) was -31.87%, and the EBITDA margin stood at -9.22%. Unit spending was Rs 1.16. Current assets were valued at Rs 302 crore, with cash and bank balances of Rs 54 crore. Sugar Cosmetics has raised a total funding of $85 million, with the last funding round being $50 million. The company is valued at an estimated $700-800 million and is considering an IPO.