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Sports-loving startup executives clash with Badminton Association over league tournament
Startup News FYI
·
1y ago
Medial
Several prominent figures in India's tech and startup industry, including Prashanth Prakash of Accel, Sekhar Garisa of Foundit, and Nithin and Nikhil Kamath of Zerodha, own teams in the Grand Prix Badminton League (GPBL). The league's second season was indefinitely postponed due to a dispute with the Badminton Association of India (BAI), which raised concerns about unauthorized tournaments and the disruption of the national badminton calendar. GPBL plans to promote women's employment and offer players opportunities outside of national teams. The league is now awaiting a court decision to determine its fate.
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Sports-tech startup KhiladiPro secures $1Mn in pre-seed round
Entrackr
·
2m ago
Medial
Sports-tech startup KhiladiPro secures $1Mn in pre-seed round Sports tech platform KhiladiPro (KPro) has raised approximately $1 million in a pre-seed funding round co-led by Shastra VC and MGA Ventures. The round also witnessed participation from prominent family offices and angel investors, including M Pallonji, Jeena and Co., Ayaz Billawala, Nimesh Kampani and Jaimin Bhat. The fresh funds will be used to accelerate the development of its proprietary AI models, expand reach in domestic markets, and enhance support systems for young athletes across the country, KhiladiPro said in a press release. Launched in August 2023 by Utkarsh Yadav, KPro is a Visual AI sports tech platform that aims to democratize access to athletic talent discovery and development in India. The company enables mobile-based, standardized sports assessments which deliver expert-level feedback to young athletes across schools and academies. According to the Bengaluru-based startup, its flagship products include sports ability tests for badminton & cricket, the Khiladi Ability Index (KAI) which places all users on a unified rating scale, KPro Olympiad for schools, and Khiladi Klub for high-potential youth athletes. With over 56 in-house AI models built ground-up and partnerships with institutions like DLCL, Karnataka Badminton Association, and Handball Association of India, KPro aims to build an inclusive, Olympic-aligned, and digitally empowered athletic ecosystem for the next generation. According to market research, India's sports technology market is projected to reach $1,479.2 million by 2033. KPro's flagship products—Kpro SAT and the Khiladi Ability Index (KAI)—is a first AI-powered benchmark for youth fitness and movement intelligence. Grounded in global frameworks like Fundamental Motor Skills (FMS) and Long-Term Athlete Development (LTAD), KAI enables early identification of athletic potential and supports personalized growth trajectories for children.
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Machaxi raises $1.5 Mn from Rainmatter, Prakash Padukone, others
Entrackr
·
2m ago
Medial
Machaxi, a Bengaluru-based sports-tech startup focused on grassroots coaching and digital sports infrastructure, has raised $1.5 million in a funding round led by Rainmatter, the investment arm of Zerodha, with participation from badminton legend Prakash Padukone and existing investors. The proceeds will support Machaxi’s expansion into Hyderabad, Pune, and Chennai, and accelerate the development of its AI-powered coaching platform aimed at standardizing badminton training across India. Founded in 2022 by Pratish Raj and Ankit Raj, Machaxi offers training programs that ensure consistent, high-quality coaching regardless of geography. The firm currently operates centres in Bengaluru and aims to expand its reach nationwide, catering to first-time players as well as aspiring professional athletes. As part of its expansion strategy, Machaxi has partnered with the Padukone School of Badminton to launch the “Machaxi x Padukone School of Badminton” program, which aims to set up more than 1,000 coaching centres over the next four years. The system will assist with performance tracking and scalability, complementing human coaching rather than replacing it.
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Dream11 Shines On IPL Debut, Onboards 1.1 Mn New Users
Inc42
·
1y ago
Medial
Dream11, the popular fantasy sports platform, reported onboarding 1.1 million new users on the first day of the Indian Premier League (IPL) tournament, with a total of 15.01 million concurrent users. Dream11 has partnered with eight IPL teams for sponsorship this year and has witnessed significant growth in female users. The company faces a regulatory battle over taxation in the real money gaming sector and received a show cause notice from the Directorate General of GST Intelligence regarding the tax rate to be applied. Despite this, Dream11 reported a 32% increase in net profit for FY23.
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Gurugram's Inflection Point Ventures invests in Flow Sports Life
IndianStartupNews
·
1y ago
Medial
Gurugram-based Flow Sports Life, a badminton and football academy, has raised an undisclosed amount in a seed funding round led by Inflection Point Ventures. The startup aims to transform one million children into lifelong athletes by providing advanced coaching in badminton and football. It plans to produce at least four Olympians by 2032 by leveraging AI-powered match analytics and comprehensive training analytics. Flow Sports Life currently has three centers in Delhi-NCR and will use the funding to expand its team, operations, marketing, technology development, and infrastructure improvements.
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JioCinema Partners ShareChat & Moj To Showcase Its Sports Content
Inc42
·
1y ago
Medial
Reliance-backed JioCinema has partnered with short-video social media platforms ShareChat and Moj to showcase its sports content, including Indian Premier League, Women’s Premier League, Indian Super League, and the 2024 Olympics. Through this partnership, ShareChat and Moj's combined user base of over 325 million will have access to JioCinema's sports content and behind-the-scenes stories. The move comes as JioCinema aims to expand its customer base and establish a stronger presence in the OTT market. The recently announced merger between Reliance and Disney is also expected to contribute to JioCinema's growth in the sports segment.
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JioCinema Gets 11.3 Cr Viewers On Day 1 Of IPL 2024
Inc42
·
1y ago
Medial
The Indian Premier League (IPL) 2024 has seen a significant increase in sponsorship deals with tech startups, with 32 startups associating with the tournament, a 68% rise from the previous year. The opening day of the IPL saw over 11.3 million viewers on Reliance-backed streaming platform JioCinema, experiencing a 51% YoY increase. JioCinema recorded 59 crore views and 660 crore minutes of watch time on the first day. The streaming platform had 18 sponsors and over 250 advertisers during the tournament. The Indian OTT streaming space is projected to reach $5.8 billion by 2029.
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Using computer vision, Game Theory helps sports players find worthy opponents
YourStory
·
1y ago
Medial
Game Theory is a sports-tech startup that helps users find players of similar skill level and offers athletic matchmaking for badminton, swimming, and squash. It uses computer vision technology to assess players' skills on smart courts and assigns scores based on their ability to improve the game. The company recently acquired Matchday.ai, a sports analytics company, to enhance its matchmaking capabilities. Game Theory has garnered over 17,000 users across its nine locations in Bengaluru and has received $2 million in seed funding led by Rainmatter Capital. The company plans to expand its services to other racquet sports in the future.
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Using computer vision, Game Theory helps sports players find worthy opponents
YourStory
·
1y ago
Medial
Game Theory, a sports-tech startup based in Bengaluru, helps users find players who match their skill level in badminton, swimming, and squash. The startup uses computer vision technology to measure players' skill levels on smart courts and offers a scoring system to improve the game. With over 17,000 users across nine locations in Bengaluru, Game Theory recently acquired Matchday.ai to enhance its matchmaking capabilities. The company has a revenue of Rs 50 lakh per month and plans to expand within Bengaluru before venturing into other cities.
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Sports-tech startup Spolto raises $1 Mn in seed round
Entrackr
·
11m ago
Medial
Sports-tech startup Spolto has raised $1 million (nearly Rs 8.4 crore) in a seed round led by Andrew Johnston and others. The proceeds will be deployed towards scaling its services and reaching more urban communities, Spolto said in a press-release. Co-founded in 2021 by Safa Soltani and Divesh Nathani, Spolto aims to empower sports across urban India. The platform offers access to a wide array of sports, from tennis and swimming to badminton and gymnastics, it is also offering new-age games like pickleball. The startup aspires to foster grassroots sports development and recreational skill-building, making sports an integral part of everyday life for urban Indians. According to Spolto, it is about to enhance its digital presence, addressing the needs of the new-age Indian consumer. With a focus on accessibility and convenience, it intends to become the go-to platform for sports skill development in India’s urban centers. The Pune-based company claims that it has established partnerships with over 1,200 coaches and academies across 12 sports in Maharashtra since inception.
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Games24x7's five-year IPL deal is a long-term growth strategy for brand, says Saroj Panigrahi
Money Control
·
1y ago
Medial
Games24x7's My11Circle emerged as the official fantasy sports partner for the Indian Premier League (IPL) this year, surpassing Dream11 for a 5-year partnership. With a three-fold increase in marketing investment, the company aims to capitalize on the opportunity by fostering a stronger connection with cricket enthusiasts and enhancing the user experience on their My11Circle platform. My11Circle plans to engage with fans by offering additional avenues to interact with the tournament and showcase their cricket skills. The company's IPL campaign focuses on celebrating the love for the game and providing users with rewarding experiences.
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