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Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium

EntrackrEntrackr · 2d ago
Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium
Medial

Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium South Indian food brand Sweet Karam Coffee (SKC) is set to raise Rs 30 crore ($3.31 million) in its Series A extension round from existing investors Peak XV Partners and Fireside Ventures. The board at Sweet Karam Coffee has passed a resolution to approve the issue of 19,221 Series A1 compulsorily convertible preference shares (CCPS) at an issue price of Rs 15,609 per share to raise the above-mentioned sum, according to a filing with the Registrar of Companies (RoC). Peak XV Partners will lead the round with an investment of Rs 20 crore, while Fireside Venture Investment will participate with Rs 10 crore, taking the total fundraise to Rs 30 crore in this tranche. As per Entrackr’s estimates, the company’s valuation is expected to rise by 85% to Rs 580 crore (about $64 million) post-money, from Rs 313 crore (around $36.7 million) in its previous $8 million round. Since both participants are existing investors, the round could see additional capital coming in soon. According to the filings, the proceeds from the round will be utilised towards the expansion of the company’s business operations. Founded in 2015, SKC offers authentic South Indian sweets, snacks, and filter coffee made without palm oil, preservatives, or maida, along with condiments, pickles, masalas, and ghee. The company sells via its website, e-commerce, and quick commerce platforms, and claims to serve customers across 32 countries. In April 2025, the company raised $8 million in a Series round led by Peak XV Partners, with participation from existing investor Fireside Ventures. Following the allotment of the latest tranche, Peak XV Partners and Fireside Venture will hold 24.89% and 29.10% stake in Sweet Karam Coffee, respectively. The company’s revenue from operations grew over 4X to Rs 46 crore in FY25 from Rs 11.26 crore in FY24, while losses also increased around 3.3X to Rs 24.78 crore from Rs 7.58 crore.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr · 1m ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

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