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Troo Good raises $9 Mn led by Puro Wellness

EntrackrEntrackr · 1y ago
Troo Good raises $9 Mn led by Puro Wellness
Medial

Troo Good, a millet-based snack brand, has raised $9 million in a new round led by Puro Wellness. Existing investors Oaks Asset Management and V Ocean Investments have also participated. Entrackr had exclusively reported about the funding earlier this month. The company has raised around Rs 132 crore (around $15.7 million) to date including its Rs 55 crore in a Series A led Oaks Management in November 2021. According to the startup data intelligence platform TheKredible, Troo Good will be valued at Rs 322 crore or $38 million post-allotment. The proceeds will be used to support the company’s efforts in expanding infrastructure, enhancing distribution capabilities, and driving product innovation. Founded in 2018 by Raju Bhupati, Troo Good is a Hyderabad-based company that sells millet-based snacks, including chikkis, protein bars, and nutri bars. The company claims to sell over 2 million millet chikkis and other millet snacks every day. While the firm has yet to report FY24 numbers, Troo Good recorded a modest 7% growth in revenue, rising to Rs 52.7 crore in the fiscal year ending March 2023. However, effective cost management enabled Troo Good to achieve profitability during the same period. It competes with Slurrp Farm, which raised $7.2 million in January this year, as reported exclusively by Entrackr.

Dairy startup Doodhvale Farms raises $3 Mn in Series A round

EntrackrEntrackr · 1y ago
Dairy startup Doodhvale Farms raises $3 Mn in Series A round
Medial

Dairy startup Doodhvale Farms has raised $3 million in a Series A funding round co-led by Atomic Capital and Singularity Early Opportunities Fund. The round also saw participation from Bharat Founders Fund, Indigram Labs Foundation, and angel investors including Ramakant Sharma, Ankit Tandon, Livspace CEO Saurabh Jain, and Arjun Vaidya. The Delhi-based company had previously raised $1.12 million in 2020. The proceeds from the latest funding will be utilized to accelerate the company’s expansion, strengthen its distribution networks, diversify its product portfolio, and upgrade its technology infrastructure, Doodhvale said in a press release. Co-founded in 2019 by Aman J. Jain, Ishu Jain, Sanjay Jain, and Sudhir Jain, Doodhvale Farms is a fully vertically integrated, technology-driven Direct-to-Consumer (D2C) dairy and daily essentials company. It produces and delivers premium, farm-fresh products directly to consumers’ doorsteps, aiming to provide the nutrient-rich, farm-fresh experience milk was always meant to offer. The company ensures delivery within 36 hours. The company claims to have maintained a strong growth trajectory, achieving 100% year-over-year growth, consistent profitability on an EBITDA basis for three consecutive years. Doodhvale Farms aims to compete with traditional brands like Mother Dairy and Amul, as well as new-age brands like Country Delight, Akshayakalpa, Sid’s Farm, and Milky Mist.

Fresh From Farm raises $2 Mn in pre Series A round

EntrackrEntrackr · 1y ago
Fresh From Farm raises $2 Mn in pre Series A round
Medial

Fresh From Farm, a B2B2C platform for fresh fruit demand, has raised $2 million in its pre-Series A round led by Ashish Kacholia, founder of Lucky Investments. Inflection Point Ventures also participates in the round. The proceeds will be used for team expansion, tech enhancement, and to introduce new product lines. Fresh From Farm has also provided a partial exit to early investors offering more than 400% returns. Its early investor IPV led Rs 3 crore seed round in the company in November 2022. Founded by Rohit Nagdewani, Fresh From Farm uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise wastage of fresh produce. Its falgship product F3 converts fruit vendors into mini-franchises and sources, grades and handles fruit for them allowing them to focus on only sales. Fresh From Farm claims to have an ARR of Rs 40 crore with an aim to touch Rs 100 crore by this calendar year end. Other notable startups in the same space include Vegrow and Ninjacart.

Agritech firm Arya.ag raises over $80 Mn in Series D from GEF Capital

EntrackrEntrackr · 9d ago
Agritech firm Arya.ag raises over $80 Mn in Series D from GEF Capital
Medial

New Delhi-based agritech firm Arya.ag has raised Rs 725 crore (around $80.3 million) in its Series D round from GEF Capital Partners. Last month, Entrackr had exclusively reported that GEF Capital is leading a round in Arya.ag. Over the past year, Arya.ag has closed two fundraises. In July 2025, the company raised $29 million in an equity round, while its agri-commerce arm Aryatech secured a $19.8 million commitment from the US International Development Finance Corporation (DFC) to guarantee a debt facility. The new proceeds will be used to deepen Arya.ag’s engagement with farmers and farmer producer organisations (FPOs), expand climate-smart agriculture initiatives, and strengthen its technology-led solutions across the post-harvest supply chain. The company said it will also deploy the funds to reduce farm-gate and supply-chain losses, while improving access to finance and market linkages for smallholder farmers. Founded in 2013 by Prasanna Rao, Anand Chandra, and Chattanathan Devarajan, Arya.ag operates an integrated grain commerce platform spanning pre-harvest advisory, storage, finance, and trade. Its model allows farmers to decide when and where to sell their produce, backed by farm-level data, warehousing, and credit access. Arya.ag runs a network of Smart Farm Centres and provides services such as agri storage, instant financing, and transparent market access. The platform currently operates across 60% of Indian districts with a network of 12,000 agri-warehouses, handling nearly $3 billion worth of grain annually and enabling over $1.5 billion in agricultural loans. For the fiscal year ended March 2025, Arya.ag posted revenue of Rs 447 crore, while its profits widened 70% year-on-year. The company also reported Rs 32 crore profit in H1 FY26.

Otipy raises $2 Mn in venture debt from Nuvama

EntrackrEntrackr · 10m ago
Otipy raises $2 Mn in venture debt from Nuvama
Medial

Otipy, a farm-to-fork company, has raised $2 million in venture debt from Nuvama Asset Management Limited. This raise comes ahead of its $10 million equity round as reported by Entrackr earlier. Otipy will use these funds for general corporate purposes. Otipy operates a farm-to-fork delivery model by procuring directly from farmers and delivering fresh produce to consumers every morning. Currently, it operates in Delhi-NCR and Mumbai, with plans to launch in Hyderabad, Bengaluru, and Chennai. The Varun Khurana-led company has raised $46 million to date, including its $32 million Series B round led by Westbridge Capital in 2022. According to the startup data intelligence platform TheKredible, SIG Global is the largest external stakeholder in the firm, followed by WestBridge Capital. Recently, Otipy introduced electric carts in Gurugram as part of a pilot project to sell fruits and vegetables offline. The firm plans to organize the pushcarts through a franchise model and expand its services to other cities, including Mumbai. For the fiscal year ending in March 2024 (FY24), Otipy claims to register Rs 175 crore in topline.

Trampoline raises $5 Mn round led by Matrix and WaterBridge

EntrackrEntrackr · 1y ago
Trampoline raises $5 Mn round led by Matrix and WaterBridge
Medial

Trampoline, a cross-border B2B home décor brand, has raised $5 million in its seed round led by Matrix Partners India and WaterBridge Ventures, with participation from Alteria Capital with an additional $2 million in venture debt. The proceeds will be used to enable Trampoline to solidify its supply chain and sourcing capabilities, progress new product development and establish the early team. Founded in December 2023 by Abhik Ghosh, Anushka Mahanti and Varun Deo, From design to delivery, Trampoline promises a full stack experience. It offers toolkit with features like tailored curation, accretive payment arrangements, and no or low MOQs (minimum order quantities). Post its successful UK launch in February 2024, the startup claims to have seen significant demand across customers in the UK with over 1,500 units ordered in the first few months. Customers including independent retailers and interior designers have resonated with Trampoline’s mission to bridge the gap between their stores and manufacturers.

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