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Shopping without searching: A shift toward conversational commerce

Economic Times · 26d

Shopify's integration into ChatGPT has transformed digital commerce by merging shopping and conversational experiences. This innovation allows users to discover and purchase products seamlessly within the same interaction, eliminating decision fatigue and delayed intent. Brands must adapt by optimizing product data for AI environments, moving beyond traditional SEO. The shift demands clear, structured information to remain competitive as search, discovery, and purchase stages converge in AI-generated conversations, marking a significant change in consumer behavior.