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Shoe care brand SHOEGR raises $100K from PedalStart

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Mohali-based shoe care brand SHOEGR has raised $100K in a pre-seed round from early-stage startup accelerator PedalStart. The proceeds will be used to grow and scale its product portfolio, improve market and end-user reach, and strengthen its awareness-building initiatives. Additionally, the funds will be used to ramp up SHOEGR’s direct-to-consumer (D2C) presence by enhancing the e-commerce experience on its own website and facilitating new retail partnerships to allow its products to reach a wider audience. Co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR has introduced an extensive range of shoe cleaning, protection, and storage solutions. Apart from its website, SHOEGR currently sells its products via platforms like Amazon, Flipkart, Myntra, and Ajio. Notably, in October last year, SHOEGR claims to have achieved Rs 50 lakh monthly sales and is projected to cross Rs 1 crore monthly sales in FY26.