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Shoe care brand SHOEGR raises $100K from PedalStart

EntrackrEntrackr · 4m ago
Shoe care brand SHOEGR raises $100K from PedalStart
Medial

Mohali-based shoe care brand SHOEGR has raised $100K in a pre-seed round from early-stage startup accelerator PedalStart. The proceeds will be used to grow and scale its product portfolio, improve market and end-user reach, and strengthen its awareness-building initiatives. Additionally, the funds will be used to ramp up SHOEGR’s direct-to-consumer (D2C) presence by enhancing the e-commerce experience on its own website and facilitating new retail partnerships to allow its products to reach a wider audience. Co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR has introduced an extensive range of shoe cleaning, protection, and storage solutions. Apart from its website, SHOEGR currently sells its products via platforms like Amazon, Flipkart, Myntra, and Ajio. Notably, in October last year, SHOEGR claims to have achieved Rs 50 lakh monthly sales and is projected to cross Rs 1 crore monthly sales in FY26.

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PedalStart concludes 8th edition of acceleration program ‘Start-up Sprint’

EntrackrEntrackr · 2d ago
PedalStart concludes 8th edition of acceleration program ‘Start-up Sprint’
Medial

PedalStart concludes 8th edition of acceleration program ‘Start-up Sprint’ Startup accelerator PedalStart has recently concluded the 8th edition of its flagship fast-paced acceleration program ‘Start-up Sprint’ in Bengaluru. This free-of-cost Start-up Sprint hosted by PedalStart has, to date, provided mentorship and support to over 65 startup founders across India and facilitated raising over $1.5 million in collective investments across four promising cohort startups. Additionally, it has witnessed participation from over 250 investors and mentors, including numerous VCs, angels, and HNIs. The accelerator collaborates with selective founders, providing them with best-in-the-industry mentorship, strategic guidance, and insights to help them thrive and eventually enable few of them with funding cheques. The program brings together founders of a few high-potential startups across diverse sectors and from various parts of the country in each Sprint for co-learning-and-building, go-to-market (GTM) execution, feedback loops, and 1:1 mentorship from accomplished operators and mentors. PedalStart has already held eight successful editions of the Sprint, helping several startups to accelerate their early-stage launches and growth, and also with raising investments to scale their ventures. The offline sessions led by mentors and experts provide valuable industry knowledge and insights, delve into the participating startups’ business models, operations, growth bottlenecks, and assist them in building a roadmap to execute their short-term and long-term vision. Over the past few months, Shoegr, InsightAI, Nuvie, and Flowwat have emerged as some of the notable startups coming out from the PedalStart Start-up Sprint.

Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings

EntrackrEntrackr · 2m ago
Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings
Medial

Oral wellness brand Salt Oral Care has picked up $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). The investment will be executed in two tranches, with the company’s average post-money valuation across the round pegged at Rs 46 crore ($5.3 million). The Mumbai-based company had previously raised $358K from Saurashtra Capital and others. The proceeds will be allocated towards new product innovation, research & development, branding and marketing initiatives, and team expansion, Salt Oral Care said in a press release. Co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a homegrown Indian oral care brand that focuses on providing science-backed oral care products for all, with a commitment to sustainability and eco-friendly practices. It aims to create oral care products that are both effective and mindful of the environment. The brand strives to blend sustainability with a luxurious experience, offering products with reusable and recyclable containers. Salt Oral Care emphasizes the use of scientific research and rigorous testing in their product development. It prioritizes sustainable practices, including eco-friendly packaging and reducing their environmental impact. Salt says its portfolio including toothpaste and mouthwash has seen a surge in repeat purchases, driven by the brand’s positioning, minimalist aesthetic, and clinically backed performance. The brand plans to expand its footprint across India and international markets. It claims to have recorded a 448% growth over the last financial year.

PedalStart concludes multi-city event series ‘Founder-Investor Fusion’

EntrackrEntrackr · 1m ago
PedalStart concludes multi-city event series ‘Founder-Investor Fusion’
Medial

PedalStart concludes multi-city event series ‘Founder-Investor Fusion’ Startup accelerator PedalStart has concluded its flagship multi-city offline event series, ‘Founder-Investor Fusion’. The invite-only event brought together over 350 participants across Bengaluru, Hyderabad, Mumbai, and Gurugram, and witnessed the presence of over 220 angel investors and High Net-Worth Individuals (HNIs). More than 90 new and emerging startups at various stages of growth obtained learning and networking opportunities through the event series, while soft commitments to the tune of Rs 6 crore were made to six startups who actively pitched. Launched in March this year, ‘Founder-Investor Fusion’ aims to empower early-stage start-ups (POC to early revenue stages), while simultaneously giving select investors the opportunity to invest in some of the most promising start-ups across the country. The event witnessed strong engagement while providing a powerful platform for carefully selected startups, six of whom pitched for raising up rounds. Ventures such as Flowwat, InsightAI, Shoegr, Bull Agritech, Iztri, and Oopar Club took the centre stage to pitch their innovations and growth plans. According to PedalStart, the key objective and driving force behind the series was to bridge the gap between promising early-stage startups and the strategic capital, mentorship, and ecosystem access they need to thrive. The Founder-Investor Fusion series began in Bengaluru in March 2025, with over 60 participants, including founders from PedalStart’s portfolio, followed by the next two chapters in Hyderabad and Mumbai, which saw a collective participation of over 150 angels and startup founders. The final chapter of the event, held recently at DLF Cyber Park, Gurugram, witnessed the attendance of over 20 promising startup founders and more than 100 investors. “From live pitches to strategic networking, the Fusion events offered immense value to founders and investors alike, and we are extremely proud to have received overwhelming support and active participation from the startup community across the country,” said Manas Pal and Aditya Darolia, co-founders of PedalStart. PedalStart is a startup accelerator dedicated to empowering early-stage founders with hands-on guidance, execution support, and strategic growth. Each year, through a three-month filtration process, it selects 15–18 high-potential startups for active investment and mentorship. The accelerator helps startups scale, expand market presence, and build strong foundations for long-term success.

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