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Shifting The Spotlight: Primus Partners’ Charu Malhotra On Thriving Startup Culture In Indian Tier II & III Cities

Inc42 · 1y

The startup ecosystem in India is shifting from Tier I cities to Tier II and Tier III cities. These smaller cities offer lower operating costs, access to skilled talent, and supportive government policies, making them attractive for startups. Sectors such as enterprise solutions, e-commerce, healthcare, agriculture, and gaming have shown significant growth in these regions. However, startups in Tier II and III cities also face challenges like lack of funding, mentorship, and infrastructure. To further foster the startup ecosystem in these cities, a comprehensive approach involving local organizations, educational institutions, and governments is crucial.