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Scoot eyes non-metro cities for India growth

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Scoot eyes non-metro cities for India growth

Scoot, a subsidiary of Singapore Airlines, is targeting non-metro cities in India as it sees growing demand for travel from smaller cities. The airline aims to tap into the trend of travelers from non-metro areas seeking international destinations beyond well-known spots. Scoot currently operates flights to various Indian cities and is looking to expand its operations, including resuming flights to Chennai. The airline acknowledges that sales channels are evolving, with some travelers in tier-2 cities using AI tools like ChatGPT to plan their trips before booking through travel agents. Despite competitive challenges, Scoot has seen its air traffic in India return to pre-COVID levels, with growing demand for international travel experiences.

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