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Results from Alphabet and Snap lift shares of online ad sellers

Economic Times

Economic Times · 9m ago

Results from Alphabet and Snap lift shares of online ad sellers

Online ad sellers, such as Alphabet, Reddit, and Snap, experienced a significant increase in stock market value following positive quarterly results. Alphabet saw a 4% surge in stock value due to exceeding revenue expectations, driven by growth in digital advertising and demand for cloud services. Meta Platforms and Amazon, both competitors of Alphabet in advertising and AI, also experienced stock gains. Snap, despite facing tough competition, beat revenue and user growth expectations, leading to a 7% increase in its stock value. Reddit's extended trade surged by 20% after forecasting higher quarterly revenue, suggesting an increasing number of advertisers are turning to the platform.

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Related News

Digital ad sellers jump as Google, Reddit and Snap earnings indicate sturdy demand

Economic Times

Economic Times · 9m ago

Digital ad sellers jump as Google, Reddit and Snap earnings indicate sturdy demand

Shares of online ad sellers, including Google-parent Alphabet, Reddit, and Snap, saw a significant boost as their strong earnings indicated robust spending from brands in preparation for the upcoming holiday season. The three companies collectively added over $70 billion to their market capitalizations. This positive performance bodes well for other ad-dependent firms like Meta Platforms (parent company of Facebook), Amazon, and Pinterest. The digital ad market is expected to remain strong into the fourth quarter, with anticipated increases in political advertising spend and the utilization of AI-driven ad features.

Snapchat beats revenue and user growth estimates, announces $500 million buyback

Economic Times

Economic Times · 9m ago

Snapchat beats revenue and user growth estimates, announces $500 million buyback

Snap, the parent company of Snapchat, exceeded Wall Street's expectations in terms of quarterly revenue and user growth. The company has been successful in attracting advertisers back by improving its ad features. Snap also announced a share repurchase program worth up to $500 million. While Snap initially experienced a stock decline after the news, shares eventually rose to $12. The company has faced challenges from competitors like Facebook and Meta Platforms, but has invested in machine learning and made advertising on Snapchat more accessible to small and medium-sized businesses. In Q3, Snap's revenue reached $1.37 billion, surpassing the average analyst estimate. Snap anticipates Q4 revenue between $1.51 billion and $1.56 billion, and the company expects its new ad formats to boost demand from large advertisers. Daily active users grew by 9% YoY to 443 million, surpassing analyst estimates of 441 million. Snap also reported adjusted earnings per share of 8 cents, higher than the anticipated 5 cents.

Snap's revenue growth slowest in over a year as competition, ad platform glitch hurt - The Economic Times

Economic Times

Economic Times · 2d ago

Snap's revenue growth slowest in over a year as competition, ad platform glitch hurt - The Economic Times

Snap reported its slowest quarterly revenue growth in over a year, impacted by competition from Meta and TikTok and an ad platform glitch. Revenue rose 8.7% to $1.34 billion, while losses increased. Despite challenges, Snapchat+ subscriptions grew 42%, and Sponsored Snaps improved ad engagement. Snap resolved the ad pricing error and noted that small and medium-sized businesses were key ad revenue contributors. The company forecasts third-quarter revenue between $1.48 billion and $1.51 billion.

Amazon cloud revenue, income forecast disappoint, shares slide

Economic Times

Economic Times · 3m ago

Amazon cloud revenue, income forecast disappoint, shares slide

Amazon's first-quarter results and forecast disappointed investors, leading to a temporary 5% drop in shares. Amazon Web Services reported slower revenue growth than expected, contributing to investor disappointment, especially following Microsoft's Azure success. Despite challenges like US-China tariffs, Amazon's sales projections exceeded estimates, offering some reassurance. CEO Andy Jassy emphasized the focus on keeping prices low. Amazon reported a Q1 revenue of $155.7 billion, with strong online ad sales growth, positioning it as a significant player in the ad market.

Small sellers to up e-commerce ad spend by 75% to cash in on festival season

Money Control

Money Control · 1y ago

Small sellers to up e-commerce ad spend by 75% to cash in on festival season

According to a report by consulting firm Redseer, small sellers on e-commerce platforms in India, such as Flipkart and Amazon, are expected to increase their online advertising spending by 75% during the upcoming festival season. The report anticipates a 15% increase in overall ad spending compared to last year's festival season. This increase in spending reflects the optimism of sellers, especially smaller ones, in driving sales and capitalizing on the festive period when consumer spending is high.

ONDC launches interoperable QR code to connect sellers with customers online and offline

Economic Times

Economic Times · 1y ago

ONDC launches interoperable QR code to connect sellers with customers online and offline

The Open Network for Digital Commerce (ONDC) has introduced an interoperable QR code that connects sellers, artisans, and shopkeepers with customers both online and offline. This tool allows sellers to generate a unique QR code that can be scanned by ONDC-registered buyer apps such as Magicpin and Paytm. The aim is to make local shopkeepers, street vendors, and artisans more discoverable to customers. By scanning the QR code, customers can be directed to the seller's online store. ONDC aims to address the challenges of demand generation costs and high revenue shares faced by sellers.

Google says will buy back $70 billion in shares, posts earnings beat

Economic Times

Economic Times · 3m ago

Google says will buy back $70 billion in shares, posts earnings beat

Alphabet, Google's parent company, announced a $70 billion share buyback as it reported higher-than-expected first-quarter profits, boosting shares by 4%. The firm's digital advertising business saw steady growth, counterbalancing slower cloud computing expansion. Alphabet's total revenue exceeded forecasts at $90.23 billion, with ad revenue rising 8.5%. Despite economic concerns affecting advertising, the digital ad sector remained resilient. The company continues to invest heavily in AI and data infrastructure amid competitive pressures.

ETtech Explainer: What is Flipkart’s ‘advertise now, pay later’ all about? - The Economic Times

Economic Times

Economic Times · 21d ago

ETtech Explainer: What is Flipkart’s ‘advertise now, pay later’ all about? - The Economic Times

Flipkart has launched the 'Advertise Now, Pay Later' (ANPL) feature, allowing sellers to run ad campaigns without upfront payments. Targeted at small businesses and new brands, this initiative removes financial barriers by using sellers' existing earnings as collateral. Over 24,000 sellers have joined, benefiting from increased visibility and growth opportunities. This model contrasts with Amazon and Meesho's approaches, streamlining the process without credit checks or hidden charges.

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Economic Times

Economic Times · 1y ago

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form video platforms like TikTok, Snap, and Meta are vying for ad dollars as they capitalize on TikTok's uncertain future in the US. TikTok announced new sports and entertainment partnerships, including clips of the Paris Olympics from NBCUniversal. Meanwhile, Snap revealed collaborations with NBCUniversal and Live Nation to send influencers to the games and host concert clips. Meta focused on its TikTok competitor, Reels, during its NewFront. Despite the uncertainty, advertisers are focusing on near-term opportunities and exploring innovative capabilities on these platforms.

Alphabet quarterly earnings lifted by cloud and AI

Economic Times

Economic Times · 3m ago

Alphabet quarterly earnings lifted by cloud and AI

Alphabet, Google's parent company, reported a quarterly profit of $34.5 billion, driven by cloud computing and AI operations. Overall, revenue rose 12% to $90.2 billion, with cloud revenue up 28% to $12.3 billion. CEO Sundar Pichai highlighted strong business growth and AI advancements. However, Google faces antitrust challenges, potentially impacting its online ad business and future investments. Legal battles may necessitate significant structural changes, including a possible Chrome spinoff, amid concerns over monopolistic practices.

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