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Quick commerce now 7-8% of Honasa Consumer's business: CEO Varun Alagh

Economic Times

Economic Times · 6m ago

Quick commerce now 7-8% of Honasa Consumer's business: CEO Varun Alagh

Honasa Consumer is prioritizing quick commerce operations over its e-commerce business, with quick commerce now comprising 7-8% of its business, up from 4-5%. CEO Varun Alagh revealed this growth during a post-earnings call. Despite challenges, including a transition in its distribution strategy affecting the September quarter’s results, Honasa reported a net profit of Rs 26 crore for the December quarter. Alagh anticipates normalization of margins from Q1 FY26.

Related News

Tier 2 and lower cities contribute majority of Mamaearth’s revenue: CEO Varun Alagh

Money Control

Money Control · 1y ago

Tier 2 and lower cities contribute majority of Mamaearth’s revenue: CEO Varun Alagh

Mamaearth, owned by Honasa Consumer, now derives more than half of its revenue from tier two and lower cities in India. The company has witnessed exceptional growth in these regions post-pandemic. Mamaearth's Co-founder and CEO, Varun Alagh, emphasized that the reach and distribution of e-commerce have helped paint a more accurate picture of consumption habits in tier two and beyond cities. The BPC (beauty and personal care) segment is gaining traction in these regions, with educated consumers showing interest in it.

Ghazal Alagh keeps a chair empty during strategic meetings; here’s why

Livemint

Livemint · 1y ago

Ghazal Alagh keeps a chair empty during strategic meetings; here’s why

Mamaearth co-founder Ghazal Alagh revealed that she learned an effective decision-making technique from Jeff Bezos. The strategy involves keeping an empty chair in strategic meetings at her startup, Honasa Consumer, and imagining consumers sitting there. This approach helps them re-evaluate ideas from the consumer's perspective and make decisions in the best interest of the consumers. Alagh aims to make Honasa one of the most consumer-conscious companies. Netizens had mixed reactions to this empty chair strategy.

Mamaearth Discontinues Ayuga, Cites Failure To Establish PMF

Inc42 · 1y ago

Mamaearth Discontinues Ayuga, Cites Failure To Establish PMF

Honasa, a D2C unicorn, has decided to discontinue the Ayuga brand due to lack of significant search trends and difficulties in gaining traction. Starting in June 2024, Ayuga will no longer be available. Honasa CEO, Varun Alagh, stated that the discontinuation will not have a significant impact on the company's profit and loss statement. This is the second brand discontinuation by Honasa, following the undisclosed discontinuation of its acquisition, Momspresso, last year.

Touché: Ashneer Grover as Mamaearth shares surge 20%

Twitter · 1y ago

Touché: Ashneer Grover as Mamaearth shares surge 20%

BharatPe's former MD Ashneer Grover took to X to share a graph showing the surge of Mamaearth parent Honasa Consumer's shares and wrote, "Touché!" Honasa Consumer's shares surged 20% and hit the upper circuit at ₹423.75, as the company's Q2 profit nearly doubled to nearly ₹30 crore. In a now-deleted tweet, Ashneer claimed he applied for Mamaearth IPO.

We Are Ready To Grow Fast At The Cost Of Our Bottomline, Says Varun Alagh, CEO And Co-Founder Of Mamaearth

OutlookIndia

OutlookIndia · 1y ago

We Are Ready To Grow Fast At The Cost Of Our Bottomline, Says Varun Alagh, CEO And Co-Founder Of Mamaearth

Honasa Consumer Limited, the parent company of brands like Mamaearth and The Derma Co., recently entered the unicorn club with a valuation of $1.2 billion. The company aimed to raise Rs 1,701 crore through its IPO, and despite a slow start, it received an overwhelming response from investors on the last day, garnering bids for 22 crore shares against the issue size of 2.89 crore shares. Varun Alagh, CEO and co-founder of Honasa Consumer, stated that the company is ready to prioritize growth over profits and is focused on brand building and expanding its presence in the market.

Mamaearth founders selling shares in IPO is part of a new-age company trend

Economic Times

Economic Times · 1y ago

Mamaearth founders selling shares in IPO is part of a new-age company trend

The founders of beauty and personal care brand Mamaearth, Varun Alagh and Ghazal Alagh, are selling 32.86 lakh shares in the IPO of Honasa Consumer Ltd., the parent company. The founders are expected to raise between Rs 101.22 crore and Rs 106.47 crore through this sale. This trend of founders selling shares in IPOs is common among new-age companies, as seen in previous IPOs like Paytm and Nykaa. Founders claim it helps generate liquidity and build confidence among other selling shareholders.

Zomato CEO Deepinder Goyal is not Gurugram’s richest person. Check out who it is | Mint

Livemint

Livemint · 11m ago

Zomato CEO Deepinder Goyal is not Gurugram’s richest person. Check out who it is | Mint

Zomato CEO Deepinder Goyal is not the richest man in Gurugram as per the Hurun India Rich List 2024. Nirmal Kumar Minda, chairman of UNO Minda, holds the title with a net worth of ₹30,800 crore. Goyal, with a net worth of ₹9,300 crore, is the second richest person in the city. Other notable names on the list include Varun and Ghazal Alagh, founders of Honasa Consumer Ltd, with an estimated net worth of ₹5,900 crore through their brand Mamaearth.

The Derma Co aims for INR 1,000 Cr ARR in 3-5 Years: Mamaearth

Inshorts · 1y ago

The Derma Co aims for INR 1,000 Cr ARR in 3-5 Years: Mamaearth

Listed D2C unicorn Mamaearth’s parent Honasa Consumer projects its skincare brand The Derma Co. to clock an annualised revenue run rate (ARR) of INR 1,000 Cr in the next three to five years. Cofounders Ghazal and Varun Alagh said that they expect both Aqualogica and Dr. Sheth’s to enter the INR 500 Cr ARR club by FY27-FY29.

Mamaearth-parent elevates Karan Bajwa and Avinash Dhagat to CXO roles

Entrackr

Entrackr · 4m ago

Mamaearth-parent elevates Karan Bajwa and Avinash Dhagat to CXO roles

Honasa Consumer Limited, the parent company of personal care brand Mamaearth, has announced the elevation of two of its senior executives to top leadership positions, effective April 24. Karan Bajwa, who has been serving as Senior Vice President – Human Resources, has been promoted to Chief Human Resources Officer (CHRO). Meanwhile, Avinash Dhagat, formerly Senior Vice President – Supply Chain, has been elevated to Chief Supply Chain Officer (CSCO). With these promotions, both Bajwa and Dhagat are now designated as senior management personnel of the company. Bajwa joined Honasa in April 2021 and brings experience from leading companies such as Airtel and Reckitt. Dhagat, also with Honasa since April 2021, has previously held key roles at L’Oréal, Supermax, and Ashok Leyland. The development comes soon after the resignation of Anuja Mishra as Chief Marketing Officer (CMO) of Honasa. According to the circular filed by Honasa earlier this month, Varun Alagh, CEO and whole time director of the company, will be the interim charge of CMO. In Q3 FY25, Mamaearth returned to profitability with Rs 26 crore profit after tax and 5.9% YoY increase in its revenue to Rs 517 crore from Rs 488 crore in Q3 FY24.

Mamaearth CMO Anuja Mishra resigns

Entrackr

Entrackr · 4m ago

Mamaearth CMO Anuja Mishra resigns

Honasa Consumer Limited, the parent company of Mamaearth, has announced the resignation of Anuja Mishra, Chief Marketing Officer (CMO), with effect from the closure of business hours on June 30, 2025, due to personal reasons. According to the circular filed by Honasa Consumer, Varun Alagh, CEO and whole-time director of the company, will be the interim charge of CMO. Mishra joined Honasa in March 2022 as CMO where she oversaw marketing strategy for consumer group brands – Mamaearth, Bblunt, and The Derma Co. “Owing to certain personal reasons, I would like to submit my resignation from the position of Chief Marketing Officer at Honasa Consumer Limited, effective closure of business hours on 30th June, 2025,” the email screenshot disclosed in the circular shows. Earlier this week, the company also increased its ESOP pool by adding 24,61,350 ESOP options worth Rs 57 crore, a separate disclosure shows. During the third quarter of the last fiscal year (Q3 FY25), the company recorded a 5.9% revenue growth to Rs 517 crore, compared to Rs 488 crore in Q3FY24. However, its profits remained flat at Rs 26 crore in the same period. Honasa Consumer Limited ended Friday's trading session at Rs 233 per share, registering a total market capitalization of Rs 7,578 crore (approximately $890 million).

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