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Quick commerce is diversifying fast; it won’t be easy

Economic TimesEconomic Times · 6m
Quick commerce is diversifying fast; it won’t be easy

Quick commerce companies like Zepto, Blinkit, and Instamart are venturing into full-service ecommerce, which presents operational challenges due to differences in logistics and warehousing. These companies, known for quick delivery and low-value orders, now face the need to handle higher-value products, requiring changes in supply chain, real estate, logistics, and working capital. Redesigning dark stores, implementing one-time pins for deliveries, and managing inventory across multiple locations are some strategies being adopted. Challenges also arise in managing returns and exchanges, especially for fashion and apparel. Expanding the customer base and offering a wider range of products are key priorities for quick commerce firms.

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