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PhonePe in talks with top smartphone brands to pre-install Indus Appstore
Economic Times
·
1y ago
Medial
PhonePe, a digital payments platform, is in talks with two smartphone manufacturers to pre-install its Indus Appstore in their devices. This move is expected to help the app store reach 150 million users by the end of the year. Indus Appstore has already partnered with Nokia and Lava and is in discussions with other major smartphone manufacturers. The app store has gained traction, particularly in tier-II cities, and currently offers over 250,000 apps across various categories. It aims to rival competitors by building partnerships with the developer ecosystem and providing transparent policies and local support.
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An App Store For India: Can PhonePe’s Indus Loosen Google’s Grip?
Inc42
·
1y ago
Medial
Tech giant Google recently delisted over 10 popular Indian apps from its app store due to billing compliance issues. This sparked anger among homegrown internet companies and led to government intervention. The Indus Appstore and PhonePe spokesperson reported a significant increase in user base, particularly in Tier II cities, with popular app categories including finance, games, social media, entertainment, and shopping. PhonePe aims to partner with smartphone makers like Nokia and Lava to pre-install Indus Appstore on up to 300 million devices by 2024. Indian developers are now actively looking for a robust alternative to Google's app store.
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PhonePe’s Indus Appstore Launches Voice Search Feature In 10 Indian Languages
Inc42
·
1y ago
Medial
PhonePe, the fintech major, has introduced an AI-powered voice search feature on its Android app marketplace, Indus Appstore. This new feature allows users to browse for apps in 10 Indian regional languages, including Hindi, Bengali, Kannada, Tamil, and Telugu. PhonePe aims to increase the adoption of its app marketplace by partnering with smartphone manufacturers and getting Indus Appstore pre-installed on 250-300 million smartphones by the end of this year. The Indus Appstore surpassed 1 million users shortly after its launch in February.
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Xiaomi taps PhonePe's app store for India smartphones
TechCrunch
·
9m ago
Medial
Xiaomi will replace its app store in India with fintech PhonePe's offering, the Indus AppStore, starting in January. The move is a significant win for PhonePe, as well as a strategic adjustment for Xiaomi in one of its largest international markets. Xiaomi, the second largest smartphone vendor in India, will roll out the update to its customers' devices in India automatically. PhonePe's Indus AppStore aims to challenge Google's dominance in the Indian market and addresses concerns about excessive fees and lack of support for third-party payment providers on Google Play.
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PhonePe’s Indus Appstore will come pre-installed on Alcatel phones under new OEM pact
YourStory
·
28d ago
Medial
PhonePe's Indus Appstore has partnered with Alcatel to pre-install its app marketplace on Alcatel smartphones sold in India. This deal aims to position Indus as a local alternative to Google Play, expanding its reach across the country. The partnership aligns with PhonePe's strategy of offering a localized and personalized app experience, previously showcased in a deal with Xiaomi. NxtCell India, under TCL's license, plans to manufacture Alcatel phones locally, enhancing market entry efforts.
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PhonePe’s Indus AppStore To Replace Xiaomi App Store For India Smartphones
Inc42
·
9m ago
Medial
Indus AppStore will replace GetApps as the app store for Xiaomi smartphones in India starting in January. Xiaomi device users will receive an update notification to replace GetApps with the Indus AppStore, powered by PhonePe. Despite the change in branding and name, the team behind GetApps will continue to offer app installation and support services under the name Indus Services App.
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PhonePe launches Indus Appstore to rival Google Play Store in India
Livemint
·
1y ago
Medial
PhonePe, a Walmart-owned fintech, has launched an Android-based mobile application store called Indus Appstore in India. With over 200,000 apps and games in 12 Indian languages, PhonePe aims to capitalize on the growing mobile usage in the country. The app store offers a self-publishing platform for developers and allows third-party payment gateways. PhonePe is also partnering with smartphone makers to expand its reach. The move is seen as a challenge to Google's Play Store and an effort to create a more inclusive digital ecosystem in India.
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PhonePe's Indus Appstore crosses over 1 million installations within just a month of its launch
IndianStartupNews
·
1y ago
Medial
PhonePe's Indus Appstore, an Android-based platform, has surpassed 1 million installations within a month of its launch. The app store's success is attributed to its diverse range of app categories and availability in multiple Indian languages. The company plans to release regular updates and introduce features like video-led app discovery and voice search. Indus has established partnerships with Nokia and Lava to pre-install the app store on millions of devices this year. Unlike other platforms, Indus does not take a share from in-app purchases and allows users to choose any third-party payment gateway for billing.
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PhonePe Launches Indus Appstore To Take On Google, Apple
Inc42
·
1y ago
Medial
Fintech giant PhonePe has launched Indus Appstore, an Android app marketplace that aims to challenge Google Play Store and Apple App Store. The platform, which is available in English and 12 Indian languages, hosts over 200,000 apps across 45 categories. Notably, developers listed on Indus Appstore will be free to use any third-party payment gateway for in-app billing without incurring commissions. This move comes as Indian startups have been opposing Google's commissions and new billing system. PhonePe's Indus Appstore aims to tap into the growing Indian app economy, which is predicted to be worth 12% of India's GDP by 2030.
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Walmart's PhonePe launches India app store in challenge to Google | TechCrunch
TechCrunch
·
1y ago
Medial
PhonePe, the Indian fintech company backed by Walmart, has launched its own Android app store to challenge Google's monopoly in India. The Indus Appstore features over 200,000 apps, including those from top brands such as Microsoft, Amazon and Meta, across 45 categories. The app store supports third-party payments and offers a range of unique features, including support for 12 regional languages and around-the-clock customer service. PhonePe plans to monetize the app store by charging developers for app discovery and displaying ads. The move comes as app developers globally push back against Google and Apple's dominance and alleged unfair terms.
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Indus Appstore, Xiaomi India partner to expand the homegrown app marketplace
YourStory
·
5m ago
Medial
Indus Appstore, owned by PhonePe, has partnered with Xiaomi India to integrate its platform into new Xiaomi smartphones, replacing GetApps. This move supports a localized digital ecosystem, offering multilingual app discovery and a video-first approach. Indus Appstore aims to enhance app accessibility for Indian users while aiding developers. The partnership signifies the increasing demand for local app marketplaces in India's digital landscape, further aiding in challenging the dominance of platforms like the Google Play Store.
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