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PepsiCo leans on Indian tech talent to leverage GenAI

Economic TimesEconomic Times · 7m
PepsiCo leans on Indian tech talent to leverage GenAI

PepsiCo is utilizing generative artificial intelligence (GenAI) to develop and launch products more quickly. Chief Strategy and Transformation Officer, Athina Kanioura, stated that GenAI has improved productivity, marketing, customer service, and feedback for the company. PepsiCo plans to expand its back-office operations in India and increase hiring. The company is opening a new capability center in India and utilizing Indian talent for global leadership positions, leveraging India's talent pool. GenAI has been particularly effective in reducing marketing campaign cycles and improving product development based on customer feedback. PepsiCo expects GenAI to bring a revenue uplift of 10-15% based on a company's maturity level.

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