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Exclusive: Pepperfry to secure fresh funds from existing investors

EntrackrEntrackr · 1m ago
Exclusive: Pepperfry to secure fresh funds from existing investors
Medial

Exclusive: Pepperfry to secure fresh funds from existing investors Omnichannel furniture brand Pepperfry is raising Rs 43.3 crore (approximately $5.1 million) from existing investors including General Electric Pension Fund, Norwest Venture Partners, Goldman Sachs, Panthera Growth Partners, and others. This funding follows its $23 million round raised in September 2023 from the same investors. The Pepperfry’s board passed a resolution to approve the issue of 5,59,463 compulsory convertible preference shares at an issue price of Rs 775 each to raise the aforementioned sum, its regulatory filings accessed from the Registrar of Companies (RoC) show. General Electric will lead the funding with Rs 21.5 crore ($2.5 million) followed by Norwest Venture Partners and Panthera Growth Partners who will infuse Rs 8.52 crore and Rs 6.45 crore, respectively, to increase their stakes in the company. Goldman Sachs, Erste WV Gutersloh GmbH, and Growth Equity Opportunity Fund Cayman Holdings Ltd will cover the rest of the funding amount. According to the filing, the company will utilize the proceeds from this funding for growth, expansion, and general corporate purposes. As per Entrackr estimates, Pepperfry will be valued at Rs 3,120 crore or $367 million (post-allotment). Pepperfry operates on a marketplace model across both online and offline channels. Offering a catalog of over 10,000 products, it connects customers with leading brands like Godrej, Springfit, and Spacewood. The company claims to have a retail presence of more than 200 studios spread across 100+ cities. According to startup data intelligence platform TheKredible, the Mumbai-based company has raised over $270 million to date from investors including Norwest Venture Partners, General Electric, Broad Street Investment, Pidilite, and others. For the fiscal year ending March 2024, Pepperfry’s operating revenue declined 30% to Rs 189 crore while narrowing its losses by over 37% to Rs 117.5 crore during the same period. Pepperfry competes with other heavily funded furniture brands including Reliance-acquired Urban Ladder, which secured over $100 million in funding, and Wooden Street, which raised $77 million funding.

Green Portfolio sets Rs 300 Cr target with new fund

EntrackrEntrackr · 3m ago
Green Portfolio sets Rs 300 Cr target with new fund
Medial

Green Portfolio, a portfolio management service provider, has announced the launch of its Category III Alternative Investment Fund (AIF) with a target of Rs 300 crore and claims to have secured over 50% of its commitments from existing and potential investors. Green Portfolio’s entry into India’s AIF industry aligns with this trend, offering investors a structured approach to accessing both listed and unlisted markets. By leveraging the flexibility of a Category III AIF, it seeks to provide its investors with diversified, high-growth opportunities in India’s dynamic financial markets. The firm aims to identify promising opportunities early on, allowing it to offer clients unique investment avenues alongside its PMS offerings. It intends to scale AIF assets to Rs 1,000 crore over the next few years while remaining committed to delivering reliable and sustainable returns. Green Portfolio states that the fund provides flexibility to invest in promising businesses through various channels, including preferential allotments, private placements, and secondary opportunities. It aspires to grow its AIF offerings while ensuring that its careful approach to risk leads to steady, sustainable growth for investors. The fund will allocate 70–80% of its capital to listed equities, with a focus on small-, mid-, and micro-cap stocks, while 20–30% will be invested in pre-IPO and private market opportunities. It will also consider preferential allotments, private placements, secondary opportunities, and investments in SME companies. The fund is sector-agnostic and aims to capitalize on India’s growth by identifying value- and growth-driven investments.

D2C skincare brand Foxtale raises $30 Mn

EntrackrEntrackr · 6m ago
D2C skincare brand Foxtale raises $30 Mn
Medial

Foxtale, a direct-to-consumer (D2C) skincare brand, has secured $30 million (approximately Rs 250 crore) in a funding round led by Japanese beauty products company Kose Corporation. Existing investors Z3Partners (formerly Matrix Partners India), Kae Capital, and Panthera Growth Partners also participated in this round. This marks Foxtale's second capital infusion within a year, following an $18 million round in June 2024. The company plans to utilize the fresh capital to expand its product range and enhance its online presence. Foxtale, founded by Romita Mazumdar in 2021, is an affordable skincare brand focused on products designed for Indian skin, targeting issues such as acne, aging, and hyperpigmentation. Its products are available on its website and various marketplaces, including Nykaa, Amazon, Blinkit, Flipkart, and Myntra. According to the company, 50% of its revenue comes from its website, 40% from online marketplaces and quick commerce platforms, and the remaining 10% from offline sales channels. Founder and CEO Mazumdar claimed that Foxtale is on track to surpass Rs 300 crore in gross revenue in the current fiscal year. Foxtale competes with well-established players like Sugar Cosmetics, WOW Skin Science, Plum, MamaEarth, Minimalist, and several others.

Rentomojo raises $25 Mn led by Edelweiss

EntrackrEntrackr · 1y ago
Rentomojo raises $25 Mn led by Edelweiss
Medial

Rentomojo, a furnishing rental brand that provides furniture, appliances, and fitness categories on a monthly rental basis, has secured an investment of Rs 210 crore (approximately $25 million) in its ongoing Series D and D1 round. The round is led by Edelweiss Discovery Fund Series – I, with participation from existing investor Chiratae Growth Fund, as well as Magnetic, founded by Rajeev Chitrabhanu. The firm last raised Rs 145 crore as a part of Series C round in November 2021. This latest round of funding from investors serves as a launchpad, propelling the company to continue to lead the creation of the appliances and furniture rental category in India, said the company’s founder and CEO Geetansh Bamania. Headquartered in Bengaluru, Rentomojo operates in 16 cities and has served close to 450,000 customers since its inception. The company has also built relationships with most of the prominent lenders across the country to serve the increasing demands of the increasing customer. In addition to its focus on an online channel, Rentomojo has established offline experience centers across all major pin codes of Bengaluru. Rentomojo claims to have been profitable for the last 10 quarters. As per startup data intelligence platform TheKredible, Rentomojo registered a revenue of Rs 121 crore in FY23 compared to Rs 98.6 crore in FY22. During the period, the firm turned profitable with Rs 6.19 crore profit against Rs 13.5 crore loss in the previous fiscal year. It competes with Furlenco, Rentickle, Cityfurnish, and to some extent Pepperfry. In July last year, Sleepwell-parent Sheela Foam signed an agreement to acquire 35% stake in Furlenco. The deal roughly values the Bengaluru-based company at around Rs 857 crore (over $100 million). Pepperfry also raised $23 million in September last year and announced the appointment of new CEO following the demise of the company’s long-time CEO Ambareesh Murthy.

8i Ventures launches $10 Mn seed program 'Origami'

EntrackrEntrackr · 1y ago
8i Ventures launches $10 Mn seed program 'Origami'
Medial

Venture capital fund 8i Ventures today announced the launch of ‘Origami’, a seed funding program aimed at supporting early stage founders. Through this seed program, 8i Ventures targets those businesses in the pre-seed to early revenue stage, prioritizing ‘speed’ as its hallmark feature. As per the fund, the new program will ensure a streamlined process with a response within one week, a term sheet in two weeks, and deal closure in just four weeks, facilitating fundraise for founders without delays or distractions. Founded in 2019 by Vikram Chachra & Vishwanath V, the company is committed to nurturing the next generation of business leaders. By investing between $250K to $2 million in pre-seed to early revenue phase startups, 8i Ventures seeks to accelerate startup growth across industries. 8i Ventures is an early backer of companies such as Slice, M2P, Easebuzz, Transbnk, BharatX and Blue Tokai, among others. Vikram Chachra said the the firm aims to invest in 8-10 startups this year, and if this initiative is well-received, it may double its allocation to $20 million. During the funding winter (November 2022), 8i Ventures announced the first close of its $50 million second fund by raising $25 million. The firm has alloted $10 million from Fund II, to launch this initiative.

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