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Peak XV Backed DeHaat Launches Agrifood Consumer Brand

Inc42 · 1y ago

Agritech startup DeHaat, which provides agricultural services to farmers, has launched its own consumer brand called Honest Farms. The brand offers products in categories such as pulses, rice, and spices, and is available on modern trade, quick commerce, and ecommerce platforms. DeHaat recently acquired the fruit export business of Freshtrop Fruits and aims to focus on product quality rather than aggressive marketing to attract customers. The startup has served over 2 million farmers across 11 states in India and reported a significant increase in its FY22 loss.

Related News

How Peak XV's score from Mamaearth swings between an average harvest and 20x return

VCCircle

VCCircle · 10m ago

How Peak XV's score from Mamaearth swings between an average harvest and 20x return

Venture capital firm, Peak XV Partners, has reduced its stake in direct-to-consumer beauty brand Mamaearth, resulting in varying returns for its investment entities. Peak XV, formerly known as Sequoia Capital India and Southeast Asia, saw mixed results with one entity experiencing an average harvest while another generated a 20x return. Mamaearth, a popular brand in the beauty and personal care industry, continues to attract investments and drive growth in the market.

Peak XV Partners wraps up over $300 mn exit from India portfolio

VCCircle

VCCircle · 2m ago

Peak XV Partners wraps up over $300 mn exit from India portfolio

Peak XV Partners, formerly Sequoia Capital India, recently exited its non-tech investment in India with over $300 million in returns. The venture capital firm has been successful with its seed-stage platform Surge, achieving significant returns from its investment in direct-to-consumer brand Minimalist, which Hindustan Unilever Ltd acquired. This success marks a notable achievement for Peak XV Partners in the investment landscape.

Peak XV in advanced stage of talks to bet on healthy food brand

VCCircle

VCCircle · 1y ago

Peak XV Partners, a venture capital firm previously known as Sequoia Capital India and Southeast Asia, is in advanced discussions to invest in a Mumbai-based healthy food brand. The investment is being finalized, and Peak XV Partners aims to support the growth of The Health, the target brand.

Peak XV in talks to invest in new-age luggage brand Mokobara

Economic Times

Economic Times · 1y ago

Peak XV Partners, formerly Sequoia Capital India, is in talks to invest in the direct-to-consumer luggage brand Mokobara. The investment could value the startup at $65-80 million, with another consumer brand-focussed investment fund potentially joining the round. The investment is expected to be in the range of $12-15 million. These discussions come amidst increasing interest from venture investors in internet-first D2C brands.

Peak XV launches third edition of fellowship programme with 16 women founders

Livemint

Livemint · 1y ago

Peak XV launches third edition of fellowship programme with 16 women founders

Venture capital firm Peak XV, formerly known as Sequoia Capital, has launched the third edition of its fellowship programme, Spark, with a cohort of 16 women founders across 14 companies. The four-month programme offers a $100,000 equity-free grant and various perks, including cloud credits and mentorship. The startup founders include those in healthcare, AI solutions, SaaS, and consumer businesses. Peak XV has managed over $9bn in capital across 13 funds, invested in over 400 companies, and has seen 20 IPOs and multiple M&As in its portfolio.

Peak XV is far from the Sequoia tree. Can it retain its parent’s aura?

Livemint

Livemint · 9m ago

Peak XV is far from the Sequoia tree. Can it retain its parent’s aura?

Peak XV, the venture capital firm that was spun off from Sequoia India in 2023, has seen a decline in brand value since the rebranding. The firm has faced challenges with corporate governance issues at its portfolio companies and a highly competitive market. To adapt, Peak XV recently reduced its compensation structure and the size of its growth fund. However, the firm still has a strong portfolio with several successful investments, including Zomato and Cred, and remains focused on AI, fintech, and consumer sectors in India and Southeast Asia.

New consumer brands trend on deal street

Economic Times

Economic Times · 1y ago

New consumer brands trend on deal street

Blue-chip venture funds and investment firms, supported by experienced corporate leaders and startup founders, are eager to invest in emerging consumer brands that are challenging established market players. Accel, a Flipkart-backed fund, is in advanced talks to invest in Uppercase, a luggage brand, valuing it around $50-60 million. This follows investments by Peak XV Partners in Mokobara, a premium luggage maker, and Lighthouse in Safari Industries. Other sectors seeing investment activity include beauty, wellness, pet care, jewellery, food, and beverages. Investors believe that now is an opportune time to launch new brands given the evolving consumer preferences in the post-Covid era.

Peak XV finds 10x return in oversubscribed IPO of Mamaearth

Economic Times

Economic Times · 1y ago

Peak XV finds 10x return in oversubscribed IPO of Mamaearth

Peak XV Partners, formerly known as Sequoia Capital India and Southeast Asia, is reported to have achieved a 10x or greater return on the oversubscribed initial public offering (IPO) of Mamaearth, a direct-to-consumer skincare brand. The company's shares are set to be listed on both the BSE and National Stock Exchange on November 10. This marks another successful investment for Peak XV Partners, which separated from Sequoia. The firm has also offloaded its remaining shares in Zomato, achieving substantial returns, and made a 12x-plus return on its investment in edtech startup K12 Techno Services.

Former Sequoia India firm launches new fund for early ventures

Economic Times

Economic Times · 1y ago

Former Sequoia India firm launches new fund for early ventures

Peak XV Partners, previously known as Sequoia India & Southeast Asia, is launching a new fund called the Peak XV Anchor Fund. The fund will invest in global seed and early venture funds, as well as other investment opportunities outside of its existing portfolios. The Anchor Fund will be supported by an internal capital pool, and the firm plans to partner with other fund managers across various regions and sectors. The new fund aims to retain talent within Peak XV and will start investing in April. Previously, as part of Sequoia Capital, the firm raised $2.85 billion in 2022 for investments in Indian and Southeast Asian startups.

Peak XV makes one of its best exit moves from India portfolio

VCCircle

VCCircle · 7m ago

Peak XV makes one of its best exit moves from India portfolio

Venture capital firm Peak XV Partners has made a successful exit from its Indian portfolio. The firm, which has recently achieved significant returns from investments in a coworking space provider and a healthcare platform, has now experienced a big win from a company it backed over ten years ago. Peak XV Partners is currently investing in sectors such as e-commerce and edtech.

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