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New consumer brands trend on deal street

Economic Times

Economic Times · 1y ago

New consumer brands trend on deal street

Blue-chip venture funds and investment firms, supported by experienced corporate leaders and startup founders, are eager to invest in emerging consumer brands that are challenging established market players. Accel, a Flipkart-backed fund, is in advanced talks to invest in Uppercase, a luggage brand, valuing it around $50-60 million. This follows investments by Peak XV Partners in Mokobara, a premium luggage maker, and Lighthouse in Safari Industries. Other sectors seeing investment activity include beauty, wellness, pet care, jewellery, food, and beverages. Investors believe that now is an opportune time to launch new brands given the evolving consumer preferences in the post-Covid era.

Related News

D2C space: Investments in "not my parents' brands" are #trending

Economic Times

Economic Times · 1y ago

D2C space: Investments in "not my parents' brands" are #trending

Investors in the direct-to-consumer (D2C) space are shifting their focus towards young brands that target Gen Z consumers and have no connection to established brands favored by older generations. This trend is visible across various industries such as food and beverages, fashion, and technology. Venture capital firms are backing these new-gen brands, recognizing that the younger generation is looking for unique experiences and is less emotionally attached to traditional brands. This shift in consumer behavior is driven by both strategic messaging and product innovation in niche categories. While initial focus may be on Gen Z, investors believe that scaling and becoming successful requires targeting a broader market base.

De-influencing: The Rise Of De-influencers In Marketing

Internet

Internet · 1y ago

De-influencing: The Rise Of De-influencers In Marketing

De-influencing, an emerging trend, encourages consumers to rethink their purchases, often highlighting overpriced or low-quality products. Originating on TikTok in early 2023, it contrasts with traditional influencer marketing by promoting mindful consumption and transparency. De-influencers, often disillusioned influencers or new creators, foster trust and engagement by providing honest reviews and suggesting better alternatives, challenging excessive consumerism and unethical practices. Brands can leverage this trend by encouraging authentic reviews and promoting sustainable practices. De-influencing underscores a shift towards genuine, consumer-focused marketing strategies, enhancing credibility and product quality.

Health, fitness products fly off the shelves at D2C, quick commerce

Economic Times

Economic Times · 7m ago

Health, fitness products fly off the shelves at D2C, quick commerce

Direct-to-consumer (D2C) brands and quick commerce platforms are witnessing significant demand for health and fitness products driven by New Year resolutions and a focus on personal well-being. Startups like Healthify and Boldfit report increased revenues and anticipate continued growth. Increased adoption of fitness wearables and higher order volumes on platforms like Swiggy Instamart illustrate this trend. The growing accessibility of digital platforms supports a sustained shift towards healthier lifestyles even in smaller cities.

Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat

Economic Times

Economic Times · 8m ago

Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat

The Christmas gifting season significantly boosted business for direct-to-consumer (D2C) brands through quick commerce. Sales in categories like personal care, desserts, and activewear increased by 20-30% from last year. Brands such as Ferns N Petals and Zepto reported substantial growth, with a focus on premium, personalized gifts. The trend suggests brands may strengthen quick commerce partnerships and marketing strategies to sustain growth. There was notable demand for gifting in personal care, gardening, and fitness categories.

Honasa consumer sees INR 238 Cr block deal, stocks tank after early gains

Inc42 · 1y ago

Honasa consumer sees INR 238 Cr block deal, stocks tank after early gains

Honasa Consumer Ltd, the parent company of direct-to-consumer brands Mamaearth and The Derma Co, witnessed a block deal resulting in the exchange of around 2% stake or 62.90 lakh shares. The deal, worth INR 238 crore, occurred after market opening, causing the company's shares to trade at INR 379 apiece on the BSE, down 1% from the previous day's closing price. This follows reports of venture capital firm Fireside Ventures planning to offload a 1.9% stake in Honasa Consumer.

Top consumer and consumer-tech deals of the year

VCCircle

VCCircle · 8m ago

Top consumer and consumer-tech deals of the year

In 2024, the consumer and consumer tech sectors in India experienced a resilient deal activity. Private equity and venture capital firms notably invested heavily in direct-to-consumer (D2C) brands, driving rapid growth in the industry. This positive sentiment was fueled by hopes of economic recovery.

Myntra partners with GetVantage to boost D2C brands

Economic Times

Economic Times · 7m ago

Myntra partners with GetVantage to boost D2C brands

Myntra has partnered with GetVantage to boost support for select direct-to-consumer (D2C) brands through its D2C Rising Star initiative. This partnership will provide GetVantage’s portfolio brands, including Tjori and Nua Woman, exclusive access to Myntra's platform and resources. Brands will benefit from Myntra’s massive user base, trend data, and dedicated management services, helping them engage better with customers. Myntra aims to onboard 500 D2C brands to enhance their growth and visibility.

Emami Ltd eyes more acquisitions, increases stake in The Man Company to 100% | Mint

Livemint

Livemint · 12m ago

Emami Ltd eyes more acquisitions, increases stake in The Man Company to 100% | Mint

Emami Ltd, the Kolkata-based consumer goods maker, is open to further acquisitions in traditional businesses and direct-to-consumer (D2C) brands. The company recently acquired a male grooming company and has previously invested in various brands across different sectors. Emami aims to capitalize on online opportunities, incubate growth engines, and tap into emerging consumer segments. In addition to its existing investments, Emami is keen on exploring new-age categories where it currently does not have a presence. They are evaluating potential opportunities in both direct-to-consumer and heritage brands.

Indians loved to flaunt smartwatches that they could afford. Now they don’t.

Livemint

Livemint · 1y ago

Indians loved to flaunt smartwatches that they could afford. Now they don’t.

Despite the economic volatility and weak demand for gadgets, the smartwatch market in India has experienced significant growth in recent years. However, a new trend has emerged where buyers are finding little value in affordable smartwatches and are instead opting for higher-end models like Apple's 'Watch' and Samsung's 'Galaxy Watch'. This shift in consumer preferences has left domestic brands, such as Noise and boAt, struggling to maintain their market share. In the first half of 2024, smartwatch sales in India dropped over 18%, and the average selling price decreased by over 20%. To combat this decline, brands are now focusing on marketing campaigns and introducing more innovative and premium smartwatches.

High Street Essentials and two others bag early-stage funding

VCCircle

VCCircle · 1y ago

High Street Essentials and two others bag early-stage funding

High Street Essentials, CoverSure, and CirclePe have all secured early-stage funding. High Street Essentials, the parent company of women's fashion brands Indya and FabAlley, raised $6 million in a mix of equity and debt. CoverSure, an insurtech startup, raised $4 million in a funding round led by Enam Holdings to develop a consumer-centric insurance engagement platform. CirclePe, a fintech startup, raised around $1 million for its smart renting solution that allows tenants to opt for a zero-security deposit move-in.

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