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| 1mOrganic munchies: Why D2C brand Farmley has turned to farms for healthy snacking
Delhi-based startup Farmley is addressing the demand for healthier snacks post-pandemic. The company specialises in unadulterated dry fruits and nuts, offering a range of products such as trail mixes, pasta, and roasted munchies. Farmley sources its products directly from farmers, eliminating middlemen and conducting stringent quality checks. The startup has also invested in building deep back-end linkages with over 5,000 farmers and producers. Currently, Farmley sells its products on various online platforms and offline through a shop-in-shop model. With its revenue reaching approximately Rs 150 crore in FY23, the company has plans to expand its offline presence and enter international markets.
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