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Not in a hurry to add new categories; will focus on grocery: BigBasket CEO Hari Menon

Economic TimesEconomic Times Ā· 9m
Not in a hurry to add new categories; will focus on grocery: BigBasket CEO Hari Menon

Tata Digital-owned online supermarket, BigBasket, has stated that it will continue to primarily focus on groceries and expand into adjacent categories such as kitchen and home appliances. While competitors like Zomato-owned Blinkit and Zepto are rapidly diversifying into newer categories, BigBasket remains cautious and will carefully evaluate new segments before entering them. The company recently announced a strategic partnership with celebrity chef Sanjeev Kapoor to launch a frozen food brand called Precia. Additionally, BigBasket aims to achieve a target of Rs 100 crore in online sales by 2026. Despite losses in some segments, the company predicts a growth rate of over 35% in FY24.

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