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New score uses AI to rate brands’ inclusivity in advertising

Livemint

Livemint · 9m ago

New score uses AI to rate brands’ inclusivity in advertising

- The Representation Index, introduced by Female Quotient and XR Extreme Reach, aims to score brands on the inclusivity of their ads using artificial intelligence. - The index analyzes elements like age, body type, skin tone, gender expression, and accessibility to create a score between zero and 100. - Scores will be available only to customers of XR Extreme Reach and won't be publicly released. - Marketers can compare their scores against their overall advertising and industry averages, allowing them to make changes before releasing campaigns. - The index will soon consider the representation of various groups in positions of authority. - Brands have walked back diversity, equity, and inclusion efforts, but the business case for inclusive advertising remains strong.

Related News

Metaverse Metrics: Measuring Success In Virtual Retail Landscape

Inc42 · 1y ago

Metaverse Metrics: Measuring Success In Virtual Retail Landscape

The metaverse offers various opportunities for monetization, user engagement being crucial for success. Metrics such as active users, session duration, and interactions provide insights into the popularity and retention of virtual experiences. Retention rate is important for evaluating a platform's ability to maintain an engaged user base. Capitalizing on the virtual economy through virtual goods sales, advertising, and subscriptions is crucial. Building community and connection, measuring sessions, prioritizing innovation, accessibility, inclusivity, security, and trust all contribute to the overall success of brands in the metaverse. Planning and executing for the metaverse now will be beneficial in the future.

AI can now tell if your Louis Vuitton handbag is fake

Business Insider

Business Insider · 1y ago

AI can now tell if your Louis Vuitton handbag is fake

AI-powered technology from Entrupy can now authenticate secondhand luxury items such as handbags and sneakers, ensuring customers are buying authentic products. The AI tool has gained interest in the market, especially among vintage resellers, as it helps build trust with consumers. Currently available for luxury resellers, Entrupy claims its tool can authenticate products from brands like Louis Vuitton, Gucci, and Balenciaga, with a reported accuracy rate of 99.1%. Entrupy's device uses AI to cross-reference photos of products with a database of authentic inventory to determine their authenticity.

You have to have a good credit score to be allowed onto this dating app

Business Insider

Business Insider · 1y ago

You have to have a good credit score to be allowed onto this dating app

Financial platform Neon Money Club has launched a dating app called Score that specifically caters to individuals with a credit score above 675. The app uses Equifax to verify the user's eligibility but no other users can view the credit score. Score operates like a typical dating app allowing users to swipe left or right. However, the app will only be available for around 90 days and is considered a "pop-up experience." It joins a growing list of dating apps that match people based on common affinities.

AI conversation media platform Bobble AI appoints Ravi Shharma as its CBO

IndianStartupNews

IndianStartupNews · 1y ago

AI conversation media platform Bobble AI appoints Ravi Shharma as its CBO

Bobble AI, an AI-powered Conversation Media Platform, has hired Ravi Shharma as its new Chief Business Officer. Shharma will oversee business growth in areas such as advertising, data as a service, and technology as a service. With 25 years of experience in sales leadership roles at global and Indian media companies, Shharma's deep understanding of the media industry will be vital in developing and implementing business development strategies for Bobble AI. The company offers mobile marketing and advertising solutions, aiming to engage brands with millions of potential customers in a non-intrusive way.

Is the product that an AI model is peddling even real?

Livemint

Livemint · 10m ago

Is the product that an AI model is peddling even real?

Tata CLiQ Luxury, a brand under the Tata Group, has been using artificial intelligence (AI) models in its print ads for nearly a year. While AI in advertising is not new, concerns are growing within the industry about the quality and ethical implications of using AI-generated models. The technology's ability to replicate human-like figures is evolving rapidly, making it cost-effective for brands to produce ads without real models. However, the quality of AI-generated ads still needs improvement. The use of AI in advertising raises concerns about privacy, deepfakes, and content accuracy, prompting the industry to consider stricter guidelines and regulations.

This fashion startup uses AI for personalisation

Inshorts · 1m ago

This fashion startup uses AI for personalisation

Slikk Club, India’s first 60-minute fashion delivery startup, is revolutionising e-commerce for Gen Z and millennials. Founded in 2024 by seasoned entrepreneurs, it offers 100+ brands across fashion, beauty, and accessories. Backed by $3.2 million in funding, Slikk uses AI for personalisation and aims to expand across India, setting new standards in quick commerce.

Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands

Livemint

Livemint · 1y ago

Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands

Indian e-commerce company Infinite Online Shopping Private Limited (IOSPL) has introduced three new subsidiary beauty brands - Naturtint, Boldify, and Estate Cosmetics - in India. Naturtint is the first USDA-certified biobased permanent hair color line, Estate Cosmetics offers affordable and on-trend products, and Boldify focuses on water-resistant hair enhancement solutions. These brands aim to compete with established players, cater to Indian weather conditions, and target specific audiences. Initially launching online, they plan to expand retail distribution through partnerships with supermarkets and convenience stores. The brands differentiate themselves through their inclusivity, affordability, ethical ethos, and adherence to sustainability.

Disney harnesses 'AI' to drive streaming ad-technology

Economic Times

Economic Times · 1y ago

Disney harnesses 'AI' to drive streaming ad-technology

Walt Disney is using artificial intelligence to develop a contextual advertising tool for their streaming services, Disney+ and Hulu. The tool, known as "magic words," utilizes AI and machine learning to analyze scenes and identify their contents, brands, images, and mood. Advertisers can then use this metadata to personalize messaging based on specific scenes or moods. Disney is currently testing this new ad feature with six global advertising companies. The move comes as advertisers transition away from traditional TV and towards streaming platforms.

Are you Blacker than ChatGPT? Take this quiz to find out | TechCrunch

TechCrunch · 1y ago

Are you Blacker than ChatGPT? Take this quiz to find out | TechCrunch

Advertising agency McKinney has created a quiz game called "Are You Blacker than ChatGPT?" to highlight bias in AI. The game tests users' knowledge of Black culture against what OpenAI's ChatGPT has been trained to know. The game was developed to playfully showcase how ChatGPT is out of touch with Black users due to blind spots in its algorithm. These blind spots arise because many Black cultural elements are not documented online and are instead passed down through generations. The lack of diversity and cultural insight in AI innovation has been a longstanding issue, leading to biased outcomes and limited inclusivity.

Samsung has big ambitions for the Galaxy Ring

The Verge

The Verge · 1y ago

Samsung has big ambitions for the Galaxy Ring

Samsung has teased a new wearable device called Galaxy Ring, and it is expected to be released this year. The prototype models of the Galaxy Ring come in three colors, and it is lighter than expected. Although the specific sensors in the ring were not disclosed, it was mentioned that it will offer sleep insights based on heart rate, movement, and respiratory indicators. Samsung's partnership with Natural Cycles will bring period and fertility tracking to the Galaxy Ring. Through the ring and the Health app, Samsung will introduce a new metric called My Vitality Score, based on factors like sleep, activity, resting heart rate, and heart rate variability. The Galaxy Ring is a part of Samsung's vision for ambient sensing and connected care.

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