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New score uses AI to rate brands’ inclusivity in advertising

Livemint · 8m

- The Representation Index, introduced by Female Quotient and XR Extreme Reach, aims to score brands on the inclusivity of their ads using artificial intelligence. - The index analyzes elements like age, body type, skin tone, gender expression, and accessibility to create a score between zero and 100. - Scores will be available only to customers of XR Extreme Reach and won't be publicly released. - Marketers can compare their scores against their overall advertising and industry averages, allowing them to make changes before releasing campaigns. - The index will soon consider the representation of various groups in positions of authority. - Brands have walked back diversity, equity, and inclusion efforts, but the business case for inclusive advertising remains strong.