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Netflix co-CEO Ted Sarandos explains why it has been hiding all that streaming data

GizmodoGizmodo Ā· 11m
Netflix co-CEO Ted Sarandos explains why it has been hiding all that streaming data

In a recent podcast episode, Netflix co-CEO Ted Sarandos explains the reason behind the release of Netflix's "What We Watched" engagement report, which provides data transparency on viewership. Sarandos mentions that in the early days of Netflix, they wanted to avoid sharing ratings to prevent giving competitors an advantage. However, over time, the lack of data transparency created mistrust. Sarandos emphasizes the importance of engagement as a measure of success for Netflix and hopes that the data release will establish trust between the streaming platform and its creative partners. The report tracks "hours viewed" for Netflix releases over the past six months but does not provide detailed country-level data.

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