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Neeraj Biyani Launches Skincare Brand Asaya

OutlookIndia

OutlookIndia · 1y ago

Neeraj Biyani, former co-founder of Paper Boat, has launched a new skincare brand called Asaya. The brand is designed specifically for melanin-rich skin and offers a range of products starting at Rs 449. Biyani was motivated by personal experiences, including his wife's struggle to find suitable products for high-melanin skin. Asaya aims to celebrate the diversity and uniqueness of Indian skin tones by providing hypoallergenic products formulated specifically for Indian skin's needs.

Related News

Paper Boat ex-Co-founder Neeraj Biyani launches Asaya, a luxurious skincare brand

IndianStartupNews

IndianStartupNews · 1y ago

Former Paper Boat co-founder, Neeraj Biyani, has launched a new skincare brand called Asaya, which focuses on catering to the needs of melanin-rich skin in India. With a goal to fill the gap in the market, Asaya aims to provide products specifically formulated for diverse skin tones. The brand plans to sell on platforms like Amazon, Big Basket, JioMart, and Flipkart, targeting the growing consumer segment that seeks products suitable for their melanin-rich skin. Asaya has raised $500,000 from angel investors and aims to raise $1.2 million in the coming months.

Beauty brand Asaya raises $1.5 Mn from OTP Ventures and others

Entrackr

Entrackr · 1y ago

Premium skincare brand Asaya has raised Rs 12 crore ($ 1.5 million) in Seed funding round led by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital. The funds will be allocated towards melanin-centric research and developing more products that cater to melanin-specific needs, the company said in a press release. Part of the funding will also be utilised to enhance market reach. Launched in September 2023 by Neeraj Biyani (former Co-founder of Paper Boat), Mandeep Bhatia, and Eeti Sharma, Asaya has rapidly expanded its sales and customer base, retailing through its website and online retail platforms like Nykaa, Amazon, Flipkart, and Myntra. Currently, it claims to have more than 11 products and 23 SKUs. According to Biyani, this funding will help us go from 20,000 to over 250,000 consumers in the next 12 months. Suhail Sameer, who is the former CEO of BharatPe, is serving venture capital firm OTP Venture as managing partner. As per a media report, OTP Ventures is also looking to close its debut fund at Rs 400 crore by June. The firm recently led $1 million round in CirclePe.

Suhail Sameer's OTP Ventures, others invests ₹12 crore in Asaya

Inshorts · 1y ago

Suhail Sameer's OTP Ventures, others invests ₹12 crore in Asaya

Asaya, a high-performance, premium skincare brand, has raised ₹12 crore (approximately $1.5 million) in a seed funding round led by OTP Ventures, founded by former BharatPe CEO Suhail Sameer, and Huddle Ventures, with participation from Eternal Capital. The startup will use the raised capital for melanin-centric research and to develop more products that cater to melanin-specific needs.

Tech startup Orbishift, five others raise early-stage funding

VCCircle

VCCircle · 1y ago

Tech startup Orbishift, five others raise early-stage funding

Tech startup Orbishift has raised $7 million in seed funding for their AI-sales operating system. The funding will be used to expand the company's product footprint and geographical reach. Quidich Innovation Labs, Distil, Unikon.ai, Asaya, and Metis have also raised early-stage funding. Quidich focuses on live sports broadcasts, Distil offers customizable solutions for specialty chemicals, Unikon.ai provides AI-based 1:1 conversations and personalized content feeds, Asaya is a skincare brand, and Metis uses AI and machine learning to provide solutions for financial services firms. These funds will support their respective expansions and development of their offerings.

Ranveer Singh bags 50% stake in packaged foods company Elite Mindset

Economic Times

Economic Times · 9m ago

Ranveer Singh bags 50% stake in packaged foods company Elite Mindset

Bollywood actor Ranveer Singh has acquired a 50% stake in Elite Mindset, a packaged foods startup. The remaining 50% stake is owned by Nikunj Biyani, nephew of Kishore Biyani, and Think9 Consumer Technologies. Elite Mindset aims to develop a brand in the better-for-you packaged foods sector, starting with protein bars under the SuperYou label. It plans to expand into categories like biscuits, protein powders, and breakfast cereals, competing directly with other packaged foods companies.

Mumbai-based skincare brand Foxtale raises $14M from Panthera Growth Partners, others

IndianStartupNews

IndianStartupNews · 1y ago

Mumbai-based skincare brand Foxtale has raised $14 million in a funding round led by Panthera Growth Partners. The direct-to-consumer startup, founded in 2021, offers a range of skincare products and aims to become a Rs 1,000 crore ($135 million) brand within five years. Foxtale plans to utilize the funding to solidify its market position and compete with established players in the Indian skincare industry. The Indian skincare market is projected to generate around $9.88 billion in revenue by 2024, with a growing demand for luxury, natural, and Ayurvedic products.

Olympic champion Neeraj Chopra strikes gold with endorsements

Economic Times

Economic Times · 1m ago

Olympic champion Neeraj Chopra strikes gold with endorsements

Olympic champion Neeraj Chopra is significantly influencing India's non-cricket endorsement market following his win at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic. This shift is reflected in rising endorsements and strategic brand partnerships with major companies like Audi India and Visa. Neeraj’s brand value is estimated at $30 million, positioning him just behind leading cricketers in India. His selective approach to endorsements aligns with his personality and interests, enhancing his commercial appeal.

Titan Capital leads seed round in skincare brand Be Clinical

Entrackr

Entrackr · 3m ago

Titan Capital leads seed round in skincare brand Be Clinical Skincare brand Be Clinical has secured Rs 2 crore in a seed funding round led by Titan Capital, along with participation from P-TAL founder Aditya Agarwal. The proceeds will be utilized to internalize its manufacturing operations, ensuring enhanced oversight of inventory, increased operational efficiency, and protection of proprietary formulations, Be Clinical said in a press release. Launched by Himangi Dhir, Be Clinical is a science-led skincare brand that focuses on advanced anti-ageing solutions. The brand leverages medical-grade formulations and clinical expertise to offer targeted, results-driven products that support skin longevity at every stage of life. The startup is committed to transparency, efficacy, and innovation. The Mumbai-based company aims to accelerate its mission of providing advanced, targeted anti-ageing solutions and to set new benchmarks for quality and transparency in skincare. The brand plans to enter additional anti-ageing segments, expanding its portfolio of clinically validated solutions focused on skin longevity. The brand addresses a real and growing need—especially among Indian Gen Z and Millennial consumers, who are now seeking targeted, effective solutions earlier in their skincare journey.

Disha Patani Joins Insight Cosmetics as Brand Ambassador

Startup News FYI

Startup News FYI · 2y ago

Actress Disha Patani becomes the brand ambassador for Insight Cosmetics, endorsing holistic beauty and safe skincare practices. Her collaboration with the company underscores a focus on promoting all-encompassing well-being and advocating for skincare products that prioritize safety and effectiveness.

Peak XV, Surge, Unilever Ventures land a bonanza as HUL snaps up Minimalist

VCCircle

VCCircle · 7m ago

Peak XV, Surge, Unilever Ventures land a bonanza as HUL snaps up Minimalist

Hindustan Unilever Ltd (HUL) has agreed to acquire Minimalist, a direct-to-consumer skincare brand, to enhance its skincare and personal care portfolio. As a result, venture capital firm Peak XV Partners, its seed-stage platform Surge, and Unilever Ventures are set to achieve significant returns on their investment in Minimalist. This acquisition marks a strategic move for HUL to expand its offerings in the competitive skincare industry.

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