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Nearly 86% of online grocery buyers look at product quality, says report

YourStory · 5m

A study by LocalCircles reveals that product quality is the top priority for 86% of online grocery buyers. Factors like value for money and delivery time are crucial as well. The study also shows a change in purchasing patterns, with more consumers ordering groceries as needed instead of in bulk. Quick delivery platforms like Zepto and Blinkit, offering delivery within 30 minutes, have gained popularity. The study also highlights consumer preferences for different delivery timeframes. Gen Z consumers are more willing to pay for faster delivery. Automated refunds and efficient processes are also preferred by consumers. The study evaluated platforms based on various factors, with Amazon Fresh, Zepto, and Flipkart leading in different categories. Challenges like expired products and quality issues were also observed. The study suggests that established platforms need to speed up delivery times, while quick delivery services need to improve value and quality. The online grocery sector is rapidly evolving, with broad demographic participation and adoption in Tier III and IV districts.