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3one4 Capital leads $3 Mn round in Felicity Games

EntrackrEntrackr · 4m ago
3one4 Capital leads $3 Mn round in Felicity Games
Medial

3one4 Capital leads $3 Mn round in Felicity Games Mobile game publisher Felicity Games has raised $3 million (about Rs 25.8 crore) in a seed funding round led by 3one4 Capital along with participation from international investors such as T-Accelerate Capital, MIXI Global Investments, and its existing investors DeVC and Visceral Capital. The Bengaluru-based company had previously raised $700K in a pre-seed funding round from its existing investors back in December 2023. The proceeds will be utilized to expand its publishing infrastructure and deepen its relationships with Indian game studios, Felicity Games said in a press release. Founded in 2023 by Anurag Choudhary, Felicity Games is an India-based mobile game publisher focused on building global gaming successes. By combining data-driven game development with cutting-edge publishing infrastructure, Felicity helps studios launch, optimize, and scale their games worldwide. Felicity Games aims to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale. The startup is committed to scaling its successful titles and testing additional games by the end of 2025. Felicity aims to empower global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide. Felicity claims that it has surpassed $1 million in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. The company closed February with over $100K in gross revenue, marking a 4X scale-up from November 2024. It primarily competes with the global notable players in this space such as Voodoo, Homa, Rollic, Supercent, amongst others.

Udaan closes Series G round at $114 Mn

EntrackrEntrackr · 1m ago
Udaan closes Series G round at $114 Mn
Medial

Udaan closes Series G round at $114 Mn: B2B e-commerce platform Udaan has announced the closure of its Series G round at $114 million, led by M&G Investments and Lightspeed, with participation from other existing and new investors. In February, the Bengaluru-based company raised $75 million as the first tranche of the Series G round at a flat valuation. According to Entrackr’s estimate, Udaan was valued at around $1.8 billion in the previous round, when it raised $340 million led by M&G Plc, with participation from Lightspeed and others. The fresh capital will be deployed to strengthen Udaan’s category and customer footprint, with focus on fast-moving consumer goods (FMCG) category and hotel, restaurant, and catering (HoReCa) customer segment, the company said in a press release. Udaan will also accelerate its private label brands initiatives in the staples category. This capital raise will also fortify Udaan’s balance sheet, providing enhanced financial flexibility as the company advances toward its public market debut. “Over the last 3 years, we have transformed the business by building cost as a capability and a competitive advantage. We have reduced our EBITDA burn by 40% every year for the last 3 years and are on track to achieve full group EBITDA profitability in the next 18 months,” said Vaibhav Gupta, co-founder and CEO, Udaan. Udaan claims to have clocked more than 60% year-on-year (Y-o-Y) growth in CY 2024, alongside a contribution margin improvement of over 300 basis points. Along with this margin growth and operating leverage at scale, Udaan also reduced its fixed costs by 20%, resulting in a 40% reduction in EBITDA burn in CY 2024 and an additional 20% reduction year-to-date in CY 2025. While Udaan has yet to disclose its FY25 numbers, its gross revenue (GMV) grew only 1.7% to Rs 5,706.6 crore in FY24, compared to Rs 5,609.3 crore in FY23. However, it managed to control its losses by 19.4% to Rs 1,674.1 crore in the same period.

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