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Nazara Tech to acquire stake in influencer platform Kofluence for Rs 32Cr

IndianStartupNews · 1y

Mumbai-based gaming and sports media firm Nazara Technologies will acquire a 10.77% stake in Kofluence Tech Private Limited through a share swap. Kofluence is India's top influencer-led marketing tech platform with over 600,000 registered creators. The partnership aims to launch an influencer-driven game discovery platform and strengthen game marketing dynamics by leveraging the creativity of influencers. Nitish Mittersain, CEO of Nazara, believes this collaboration will enrich the gaming experience globally and benefit Nazara's game publishing initiative.