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Nazara acquires 47.7% stake in PokerBaazi’s parent for $100 Mn

EntrackrEntrackr · 10m ago
Nazara acquires 47.7% stake in PokerBaazi’s parent for $100 Mn
Medial

Gaming firm Nazara has announced an investment of Rs 982 crore in PokerBaazi’s parent company, Moonshine Technology, to acquire a majority stake through a mix of secondary and primary share purchases. Nazara’s board has approved the acquisition of 18,96,674 equity shares of Moonshine from existing shareholders, including PSM Group, Bellerive Capital, and other individuals, via a secondary purchase, according to a disclosure sourced from the National Stock Exchange. The Mumbai-based company will acquire a 47.7% stake for a total consideration of Rs 832 crore ($100 million), which includes a secondary purchase of Rs 592 crore and a share swap valued at Rs 239 crore. As part of the deal, Nazara will also invest Rs 150 crore to purchase primary shares of Moonshine. This additional investment will make Nazara as the majority stakeholder in PokerBaazi. This deal represents one of the largest consolidations in the poker space, which is considered a skill-based gaming segment. PokerBaazi accounts for over 85% of Moonshine’s net revenue, while its fantasy sports platform, SportsBaazi, contributes 12%. As of May 2024, PokerBaazi reported approximately 340,000 monthly active users. Entrackr reached out to PokerBaazi and Nazara Games last month with a detailed questionnaire regarding the deal. At that time, PokerBaazi’s spokesperson dismissed the news as fake, while Nazara’s spokesperson referred to it as mere speculation. Nazara has been on an acquisition and investment spree since FY25, having acquired or invested in six startups over the past few months. Earlier this week, it acquired a 15.86% stake in e-sports startup Stan. Last month, it acquired UK-based Fusebox Games for $27.2 million in an all-cash transaction. Additionally, Nazara acquired Kiddopia’s developer Paper Boat Apps, secured IP rights for Ultimate Teen Patti, and took over assets of DeltiasGaming.

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Related News

Nazara’s Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

EntrackrEntrackr · 2m ago
Nazara’s Absolute Sports acquires TJRWrestling.net and ITRWrestling.com
Medial

Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, has signed definitive agreements to acquire TJRWrestling.net and ITRWrestling.com from Titan Insider Digital. The acquisition, valued at $1.25 million (approximately Rs 10.5 crore), is an all-cash asset purchase via Absolute Sports' U.S. subsidiary, Sportskeeda Inc., and is expected to close within 45 days. This acquisition aims to strengthen Sportskeeda's presence in the combat sports segment and expand its reach in the U.S. market. Ajay Pratap Singh, CEO of Absolute Sports, stated that the acquisition aligns with the company's vision to be a leading destination for wrestling content worldwide. TJRWrestling, and ITRWrestling, collectively attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, primarily from North America. In 2024, the two platforms reported combined revenues of $722,000 (approximately Rs 6.1 crore). Nazara has a history of strategic acquisitions to expand its digital media and gaming portfolio. In 2019, it acquired a 67% stake in Sportskeeda for Rs 44 crore. Other acquisitions include Nextwave Multimedia, Nodwin Gaming, Paper Boat Apps (Kiddopia), WildWorks, and a 47.7% stake in Moonshine Technology, the parent company of PokerBaazi, for Rs 832 crore. In 2024, Nazara acquired Comic Con India for Rs 55 crore through its subsidiary Nodwin Gaming and UK's Fusebox Games for $27.2 million. In January 2025, it purchased two mobile games, King of Thieves and CATS: Crash Arena Turbo Stars, from Zeptolab for $7.7 million. Nazara has also set aside $100 million for future mergers and acquisitions to further its global expansion strategy.

Nazara’s Absolute Sports acquires assets of DeltiasGaming

EntrackrEntrackr · 11m ago
Nazara’s Absolute Sports acquires assets of DeltiasGaming
Medial

Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com, has signed an asset purchase agreement to acquire all the assets of DeltiasGaming.com, a premier source of gaming and e-sports content in the US. The transaction is for an all-cash consideration of $900K ( around Rs 7.5 crore) to be paid over one or more tranches and is expected to be closed in the next 45 days. Last month, Nazara Technologies’ mobile gaming arm Next Wave Multimedia acquired the intellectual property rights of Ultimate Teen Patti from Games24X7 for Rs 10 crore. It also announced the acquisition of an additional 48.42% stake in Paper Boat Apps (PBA) from its promoters Anupam and Anshu Dhanuka for a sum of Rs 300 crore. In May, Nazara acquired 100% stake in mobile gaming subsidiary Nextwave Multimedia by buying the remaining 28.12% from founders. DeltiasGaming.com had revenues of $575K (around Rs 4.8 crore) for the twelve-month period ending June 2024. As per Absolute Sports, it will use its cash reserves to fund the transaction. With this acquisition, Absolute Sports aims to deepen its presence in the gaming and esports media publishing sector in the US region. It plans to use Deltia’s Gaming’s user base of almost 1.5 million monthly readers and its long-standing brand equity to establish the group as an authoritative voice in the gaming media space. The acquisition also provides the group access to a large audience on YouTube and popular gaming streaming network Twitch under the Deltia’s Gaming brand.

Nazara acquires IP rights of Ultimate Teen Patti from Games24x7

EntrackrEntrackr · 11m ago
Nazara acquires IP rights of Ultimate Teen Patti from Games24x7
Medial

Nazara Technologies’ mobile gaming arm Next Wave Multimedia has acquired the intellectual property rights of Ultimate Teen Patti from Games24X7 for Rs 10 crore. Ultimate Teen Patti lets users play teen patti, a form of poker, online and with other competitors without any real money and is designed as a free to play online game. It claims to have achieved a gross turnover of Rs 7 crore in the financial year 2022-23 (FY23). With the acquisition, Nextwave will expand its offerings in the casual freemium gaming space. Recently, Nazara announced the acquisition of an additional 48.42% stake in Paper Boat Apps (PBA) from its promoters Anupam and Anshu Dhanuka for a sum of Rs 300 crore. In May, Nazara acquired 100% stake in mobile gaming subsidiary Nextwave Multimedia by buying the remaining 28.12% from founders. Nazara’s portfolio companies include, Nodwin Gaming in the esports space, Sportskeeda and Pro Football Network in the sports media space.

Sportskeeda’s parent Absolute Sports acquires assets of SoapCentral.com

EntrackrEntrackr · 1y ago
Sportskeeda’s parent Absolute Sports acquires assets of SoapCentral.com
Medial

Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, is close to acquire all of the assets of SoapCentral.com, a premier source of entertainment content in the US. The transaction is for an all-cash consideration of $1.4 million about Rs 11.6 crore and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of $621,000 about Rs 5.2 crore. Absolute Sports will use its cash reserves to fund the transaction. This is the second acquisition for Absolute Sports in the US sports media market. Earlier this year, Absolute Sports had acquired a 73.27% stake in US-based Pro Football Network LLC. Absolute Sports, via its flagship brand Sportskeeda, covers sports and esports subjects and serves more than 100 million fans every month. In 2019, Nazara, listed on the stock exchanges, picked up a majority stake in the company, which was then a 10-year old business. With more than an average of 5 million unique monthly active users, Pro Football Network is widely recognized as one of the NFL-focused sports sites in the country. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US.

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