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Meesho Courts D2C Brands: Will It Be Match Made In Heaven?

Inc42Inc42 · 2m
Meesho Courts D2C Brands: Will It Be Match Made In Heaven?

Meesho, an ecommerce platform, has managed to generate revenue through advertising, marketing income from sellers, and a discounts-led acquisition strategy. The company also charges a fulfillment fee from sellers for completing deliveries. Meesho's success can be attributed to its ability to attract users from Tier 2 and 3 towns, meeting their demand for branded products across categories. The platform aims to retain users by offering more choices and competitive prices to prevent migration to other channels. Meesho has also introduced Valmo, a franchise-based logistics model, to enhance its efficiency and reduce costs. The company may consider acquisition and consolidation strategies with direct-to-consumer brands in the long term to further its growth.

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