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Magicpin–Rapido Alliance to Challenge Zomato & Swiggy

StartupTalky

StartupTalky · 1m ago

Magicpin–Rapido Alliance to Challenge Zomato & Swiggy

Magicpin has partnered with Rapido to challenge Zomato and Swiggy's dominance in the food delivery market. This collaboration allows Rapido’s platform, Ownly, to access over 80,000 restaurants through Magicpin’s network, while Magicpin benefits from Rapido's delivery fleet. Despite potential market disruption, the partnership faces challenges like maintaining profitability and customer trust. Analysts see this as beneficial for offering more choices and potentially better economics for customers and restaurant operators.

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magicpin-Rapido partner for food deliveries

Economic Times

Economic Times · 1m ago

magicpin-Rapido partner for food deliveries

Magicpin and Rapido have partnered to tackle the food delivery market dominated by Zomato and Swiggy. Rapido's food delivery app, Ownly, launched in August 2025, will integrate with Magicpin's restaurant network, gaining access to over 80,000 establishments nationwide. Magicpin, claiming to be India's third-largest food delivery app, aims to leverage Rapido's delivery fleet. Despite Magicpin’s market position, Zomato and Swiggy still possess a significant market share and brand recognition.

Rapido's food delivery app Ownly goes live in Bengaluru - The Economic Times

Economic Times

Economic Times · 4m ago

Rapido's food delivery app Ownly goes live in Bengaluru - The Economic Times

Rapido has launched its food delivery platform, Ownly, in select parts of Bengaluru, aiming to challenge Zomato and Swiggy. Initially available in Koramangala, HSR, and BTM Layout, Ownly offers lower commission rates (8-15%) compared to its competitors. Rapido plans to expand across ten cities within a year. Swiggy, which holds a minority stake in Rapido, recognizes a potential conflict of interest as Rapido enters the food delivery market, leading Swiggy to consider selling its stake.

Rapido in talks to challenge Swiggy and Zomato in food delivery space

Economic Times

Economic Times · 10m ago

Rapido in talks to challenge Swiggy and Zomato in food delivery space

Ride-hailing app Rapido is exploring entry into the food delivery sector, aiming to challenge market leaders Zomato and Swiggy. Rapido is in talks with restaurateurs to devise a competitive business model and already offers delivery services to individual restaurants. Swiggy, an investor in Rapido, doesn’t have an exclusivity clause preventing this expansion. Rapido is also scaling up its ride-hailing service, targeting growth with a focus on increasing service cities and daily ride numbers.

Rapido Takes a Bite of Food Delivery Market, Duopoly Unmoved

StartupTalky

StartupTalky · 6m ago

Rapido Takes a Bite of Food Delivery Market, Duopoly Unmoved

Rapido has entered the food delivery market with a pilot in Bengaluru, introducing a flat fee structure for restaurant commissions. Despite this innovative pricing, analysts suggest it will not significantly disrupt the established duopoly of Zomato and Swiggy in India’s fragmented food delivery sector. With Swiggy and Zomato holding substantial market shares and customer loyalty, the challenge lies in scaling due to operational complexities and varied customer experiences. Rapido aims to leverage its existing user base for competitive advantage.

Food delivery likely to get costlier on platform fee hike, GST levy - The Economic Times

Economic Times

Economic Times · 4m ago

Food delivery likely to get costlier on platform fee hike, GST levy - The Economic Times

Food delivery costs are increasing in India as Zomato, Swiggy, and magicpin raise platform fees ahead of the festive season. Starting September 22, a new 18% GST on delivery charges adds more to consumers' expenses. Swiggy now charges ₹15, Zomato ₹12.50 (plus GST), and magicpin ₹10 per order. These hikes highlight inflation in the food delivery sector, raising concerns about affordability for millions of users. Responses from Swiggy and Zomato remain pending.

Swiggy, Zomato deliveries to cost more from Sept 22. Finance Ministry explains the why & how behind it

Economic Times

Economic Times · 3m ago

Swiggy, Zomato deliveries to cost more from Sept 22. Finance Ministry explains the why & how behind it

From September 22, food delivery costs via platforms like Zomato, Swiggy, and Magicpin will increase due to an 18% GST on delivery charges. This is on top of hikes in platform fees, with Swiggy charging Rs 15, Zomato Rs 12.50, and Magicpin Rs 10 per order. The GST, explained by the Finance Ministry, will add around Rs 2.6 per order for Swiggy customers and Rs 2 for Zomato users, reflecting rising costs in India's delivery sector.

Rapido, not Ola, is Uber’s biggest rival in India: CEO Dara Khosrowshahi - The Economic Times

Economic Times

Economic Times · 4m ago

Rapido, not Ola, is Uber’s biggest rival in India: CEO Dara Khosrowshahi - The Economic Times

Uber CEO Dara Khosrowshahi identified Rapido as its main competitor in India, overtaking Ola. This was discussed on Nikhil Kamath's podcast. Rapido has expanded into food delivery to challenge Swiggy and Zomato, despite increasing cash burn affecting profitability. They've also resumed bike-taxi operations in Bengaluru. Rapido holds a significant ride-hailing market share, capturing 40% overall and 20% in four-wheelers, compared to Ola’s 30% and Uber’s 50%, continuing to gain ground.

Nexus Venture to invest Rs 125 crore in Rapido ahead of food delivery launch

Internet

Internet · 7m ago

Nexus Venture to invest Rs 125 crore in Rapido ahead of food delivery launch

Nexus Venture Partners plans to invest Rs 125 crore in Rapido, boosting its valuation to $1.1 billion as the company prepares to enter the food delivery market. Rapido aims to challenge Zomato and Swiggy by charging restaurants lower commission fees. The company, originally a bike-taxi service, has expanded into four-wheeler ride-hailing and hyperlocal logistics, doubling its gross order value to $1.25 billion while achieving significant revenue growth and reducing its financial losses.

ETtech Explainer: Rapido’s bold challenge to Zomato, Swiggy amid sector slowdown - The Economic Times

Economic Times

Economic Times · 4m ago

ETtech Explainer: Rapido’s bold challenge to Zomato, Swiggy amid sector slowdown - The Economic Times

Rapido has launched a food delivery app called Ownly in Bengaluru to challenge the dominance of Zomato and Swiggy amid a slowing market. Offering lower restaurant commissions and fixed delivery fees, Rapido aims to attract restaurants and consumers alike with a cost-efficient model. The company hopes to replicate its success from bike taxis by leveraging its two-wheeler fleet for deliveries, despite the challenges of established competitors who control much of the market.

Swiggy re-evaluating investment in Rapido as it readies to enter food delivery segment

YourStory

YourStory · 5m ago

Swiggy re-evaluating investment in Rapido as it readies to enter food delivery segment

Swiggy is reassessing its investment in Rapido, a cab-hailing firm in which it holds a 12% minority stake, as Rapido plans to enter the food delivery sector. This move creates a potential conflict of interest for Swiggy, which is currently dominant in food delivery alongside Zomato. Rapido aims to offer lower commission rates, prompting Swiggy to strategize on maintaining its competitive edge. Swiggy is evaluating its investment strategy in light of these developments.

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