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Looks like there won't be an Apple car after all

Business Insider · 1y ago

Medial

Apple has decided to abandon its plans to manufacture its own electric car, according to sources. The company's executives reportedly broke the news to the approximately 2,000 employees working on the EV project, many of whom will be reassigned to Apple's AI division. The decision to end the project comes after Apple faced production challenges and decided to push back the car's launch date to 2028. Before the project was halted, Apple executives expressed concerns about the car's profit margins and the high costs involved in its development.