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Looks like there won't be an Apple car after all

Business Insider

Business Insider · 1y ago

Looks like there won't be an Apple car after all

Apple has decided to abandon its plans to manufacture its own electric car, according to sources. The company's executives reportedly broke the news to the approximately 2,000 employees working on the EV project, many of whom will be reassigned to Apple's AI division. The decision to end the project comes after Apple faced production challenges and decided to push back the car's launch date to 2028. Before the project was halted, Apple executives expressed concerns about the car's profit margins and the high costs involved in its development.

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The Apple Car is dead, and Elon Musk is speaking at its funeral

Business Insider

Business Insider · 1y ago

The Apple Car is dead, and Elon Musk is speaking at its funeral

Apple has reportedly decided to abandon its electric car project after a decade of development. This news prompted Elon Musk, CEO of Tesla, to post a tweet with a saluting face and cigarette emoji, apparently bidding farewell to Apple's effort in the electric car market. While Apple employees involved in the project will be moved to the company's AI division, it is also expected that there may be layoffs among engineers and car designers. Apple's electric car project faced numerous challenges, including leadership changes and launch delays. Musk has previously expressed skepticism about Apple's ability to successfully enter the complex and competitive electric car market.

Apple cancels work on electric car, shifts team to generative AI

Economic Times

Economic Times · 1y ago

Apple cancels work on electric car, shifts team to generative AI

Apple has reportedly canceled its plans to build an electric car after a decade-long effort. The company made the announcement internally, surprising the 2,000 employees working on the project. The decision was shared by COO Jeff Williams and VP Kevin Lynch, who stated that the project will be winding down and that many employees will be shifted to the artificial intelligence division. The Apple car project had struggled since its inception in 2014, facing leadership and strategy changes. The recent decision comes after reports of the project reaching a make-or-break point last month.

RIP to the Apple Car, we hardly knew ye

The Verge

The Verge · 1y ago

RIP to the Apple Car, we hardly knew ye

Apple has officially discontinued its secretive car project, known as Project Titan, and most of the team members will be shifted to other generative AI initiatives. The decision to shut down the project was welcomed by investors and analysts who saw it as an expensive and distracting endeavor. The demise of the Apple car aligns with the struggles facing the electric and autonomous vehicle industry as a whole, making it a challenging market for new entrants. Apple's focus going forward will likely be on more buzzworthy projects like AI.

RIP Apple Car. This Is Why It Died

Wired · 1y ago

RIP Apple Car. This Is Why It Died

Apple has reportedly ended its car project, internally known as "Project Titan," after years of speculation and development. The company will now shift its focus to generative artificial intelligence (AI). Designing and manufacturing a car proved to be complex for Apple, who realized the need for partnerships in the automotive industry. While other tech giants are still pursuing auto projects, Apple's experiment faced challenges with executive turnovers and changing industry dynamics. Despite this setback, Apple maintains a strong presence in the automotive industry through its CarPlay infotainment system, which is widely adopted by major car manufacturers.

Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

Business Insider

Business Insider · 1y ago

Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

Apple employees working on the development of the company's first electric car, known as "Project Titan," created a prototype vehicle called the "Bread Loaf" in 2020. The prototype, which resembled a minivan with rounded sides, an all-glass roof, sliding doors, and whitewall tires, underwent testing but ultimately did not meet Apple's aspirations. The car project was officially shelved after almost a decade of work. The decision to abandon the project aligns with the current slowdown in the electric vehicle market, with demand for expensive EVs declining and other automakers delaying investments in new EV infrastructure.

Why a Chinese gadget company can make an electric car and Apple can't

Economic Times

Economic Times · 5m ago

Why a Chinese gadget company can make an electric car and Apple can't

After nearly a decade of attempts, Apple abandoned its electric car project, which cost $10 billion. Meanwhile, China's Xiaomi successfully launched its first electric car after just three years, delivering 135,000 units, with plans to double production by 2025. Xiaomi leveraged China's robust electric vehicle supply chain, offering affordable, feature-rich cars like the SU7. Chinese EV companies, backed by government support, now dominate global battery production, exemplified by BYD and CATL's success.

Apple cut more than 600 California employees after retreating from its car and screen projects

Business Insider

Business Insider · 1y ago

Apple cut more than 600 California employees after retreating from its car and screen projects

Apple has reportedly laid off over 600 employees in California as it backs away from two major projects. The layoffs were made in various Santa Clara offices and are believed to be related to the company's electric car initiative and display development. The staff cuts may be an incomplete count, as some employees were reassigned. Apple recently announced the winding down of its electric car project and the abandonment of in-house development for next-generation Apple Watch screens due to cost overruns and delays. Apple currently has 161,000 full-time employees worldwide.

Crash of the Titan: a short history of Apple’s doomed car project

The Verge

The Verge · 1y ago

Crash of the Titan: a short history of Apple’s doomed car project

Apple's secretive driverless car project, known as Project Titan, has officially been cancelled after nearly a decade of development. Despite rumors and reports about the project, Apple rarely spoke about it publicly. The project began around 2008, with former Nest founder Tony Fadell revealing he and Steve Jobs had discussed the idea of an Apple Car. However, after years of high expectations and setbacks, the company has shifted its focus towards developing self-driving software for other vehicles. The cancellation of Project Titan serves as a cautionary tale about the limits even the world's most valuable company faces.

Apple's EV exit shows the challenges of the once red-hot market

Business Insider

Business Insider · 1y ago

Apple's EV exit shows the challenges of the once red-hot market

Apple has reportedly scrapped its plans for an electric car after a decade of work. The company's EV project had undergone several changes in leadership and strategy since its launch in 2014. The decision comes as demand for electric vehicles has slowed, forcing manufacturers to cut costs. While the move may be seen as a setback for Apple, it could also provide a boost for rival EV makers as some of Apple's employees may now join their ranks. Apple's stock surged 2% in response to the news.

Apple teases MLS playoffs Immersive Video for Vision Pro coming soon, shot in 8K 3D - StartupNews.fyi

Startup News FYI

Startup News FYI · 1y ago

Apple teases MLS playoffs Immersive Video for Vision Pro coming soon, shot in 8K 3D - StartupNews.fyi

Apple is set to release a sports film showcasing the 2023 MLS Cup Playoffs exclusively for Apple Vision Pro users. The film, captured in 8K 3D with a 180-degree field of view and Spatial Audio, promises an immersive experience for viewers. Apple has previously included sports content in promotional material for Vision Pro, but this marks the first formal announcement of such content. The film will be available soon, and users won't need an MLS Season Pass subscription to access it. The subscription is priced at $14.99 per month or $99.99 per season.

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