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RIP Apple Car. This Is Why It Died

Wired · 1y

Apple has reportedly ended its car project, internally known as "Project Titan," after years of speculation and development. The company will now shift its focus to generative artificial intelligence (AI). Designing and manufacturing a car proved to be complex for Apple, who realized the need for partnerships in the automotive industry. While other tech giants are still pursuing auto projects, Apple's experiment faced challenges with executive turnovers and changing industry dynamics. Despite this setback, Apple maintains a strong presence in the automotive industry through its CarPlay infotainment system, which is widely adopted by major car manufacturers.