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Seekho spends Rs 134 Cr on advertising for Rs 142 Cr revenue in FY25

EntrackrEntrackr · 1d ago
Seekho spends Rs 134 Cr on advertising for Rs 142 Cr revenue in FY25
Medial

Seekho spends Rs 134 Cr on advertising for Rs 142 Cr revenue in FY25 Short learning video platform Seekho raised $28 million in September 2025 at a $180 million valuation after reporting over 12X revenue growth in FY25. However, heavy marketing spends of over Rs 134 crore pushed its losses up more than 8X to Rs 39 crore. Bengaluru-based Seekho’s revenue from operations jumped 12.3X year-on-year to Rs 141.5 crore in FY25 from just Rs 11.5 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC). Founded in 2020, Seekho is a short learning video platform offering educational content in English, Hindi and other regional languages on topics such as business skills, technology, government exams, personal growth, and app tutorials. It caters to students, professionals, and general learners. Subscription income was the primary source of revenue for the firm in FY25, while a small portion came from non-operating sources, mainly from interest on bank deposits, which tallied its overall income to Rs 143.5 crore in FY25. On the expense side, marketing expenses were the largest for the firm and accounted for 75% of total expenses at Rs 134.2 crore. This cost increased more than 11.5X from Rs 11.6 crore in FY24. Employee benefits expenses also rose to Rs 23.4 crore in the last fiscal year; notably, this included Stock Appreciation Rights (SARs) worth Rs 14.3 crore, which are non-cash in nature. Content creation expenses also rose over 10 times to Rs 10.4 crore as the company expanded. Other overheads such as IT and software expenses, payment gateway charges, and legal and professional fees also added to overall expenditure, which rose over 9X to Rs 179.2 crore in FY25 from Rs 19.4 crore in FY24. Despite strong revenue growth, the company reported a loss of Rs 38.8 crore in the previous fiscal year, largely pushed by aggressive marketing push to scale the platform. The company’s ROCE and EBITDA margin stood at -63.62% and -26.55% respectively. On a unit level, the Seekho-backed by Elevation Capital spent Rs 1.27 to earn a single rupee of operating revenue. As of March 2025, the company’s cash and bank balance stood at Rs 40.2 crore, while its current assets totaled Rs 93.3 crore. Seekho has raised around $40 million to date from investors including Lightspeed Venture Partners, Elevation Capital, and Bessemer Venture Partners. Following the allotment of its latest $28 million round, Elevation Capital holds the largest 22.73% stake, followed by Lightspeed Venture Partners with 13.26%. New investors Bessemer Venture Partners and Goodwater Capital hold 6.42% and 4.52%, respectively. The company’s promoters Rohit Choudhary, Keertay Agarwal, and Yash Banwani each retain a 10.39% stake in the company.

Haircare startup Moxie Beauty raises $15 Mn in Series A led by Bessemer

EntrackrEntrackr · 2m ago
Haircare startup Moxie Beauty raises $15 Mn in Series A led by Bessemer
Medial

Haircare brand Moxie Beauty has raised $15 million in a Series A funding round led by Bessemer Venture Partners. Existing backer Fireside Ventures also participated in the round, along with angel investors including Navin Parwal, Sangeet Agarwal, and Arjun Purkayastha. The firm did not disclose its valuation. Earlier in July last year, the Gurugram-based brand had raised Rs 17.3 crore ($2.1 million) in a new round led by Fireside Ventures. Back in April 2023, Moxie had raised $669K in its seed round from Amplify Partners, OTP Venture Partners, and others. The new proceeds will be used to expand its product development and research efforts, hire across key functions, and scale distribution channels. Moxie Beauty said it is working on new product formats and formulations, with a focus on styling and scalp health categories. Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty focuses on haircare products designed for Indian hair textures and climate conditions. The firm currently has a portfolio of 19 products spanning shampoos, conditioners, styling formats, and scalp care. Its products are sold across online platforms such as Nykaa and Amazon. According to Moxie, it has crossed Rs 100 crore in annual recurring revenue within two years of launch and reported a four-fold increase in monthly revenue over the past year. It also claims that several of its products rank among top-selling items in their respective categories on major marketplaces, with an overall customer retention rate of over 40%. Moxie sources a portion of its raw materials globally and develops formulations in-house. Some products are positioned as category-first offerings in the Indian market. The lead investor Bessemer Venture Partners had closed a $350 million in capital for its second dedicated India fund in March this year. Its recent investments include Graph AI, Seekho, and TransBnk.

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