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Hatsun Agro acquires Eight Road Ventures-backed Milk Mantra

EntrackrEntrackr · 5m ago
Hatsun Agro acquires Eight Road Ventures-backed Milk Mantra
Medial

Hatsun Agro acquires Eight Road Ventures-backed Milk Mantra Milk Mantra has raised nearly $35 million from the likes of Aavishkaar Venture Capital, Fidelity Growth Partners, Neev Fund, Eight Roads Ventures and US-based DFC. Hatsun Agro Product Limited (HAP), a dairy product manufacturer, has announced the acquisition of 100% of the share capital of Milk Mantra for Rs 233 crore ($27.5 million). This acquisition aims to strengthen HAP’s presence in the Eastern India dairy market, particularly in Odisha, where Milk Mantra’s brand, ‘Milky Moo’, has established a strong foothold, the company said in a stock exchange filing. The acquisition will be completed through a series of Share Purchase Agreements (SPAs) and other transaction documents with Milk Mantra’s existing promoters and shareholders. Post acquisition, Milk Mantra will become a wholly-owned subsidiary of HAP. Milk Mantra has raised nearly $35 million from the likes of Aavishkaar Venture Capital, Fidelity Growth Partners, Neev Fund, Eight Roads Ventures and US-based DFC. Established in 2009, Milk Mantra provides a range of products including milk, curd, cottage cheese, buttermilk, and cattle feed, among others. This acquisition seems to be a slump sale, given that Milk Mantra reported an operating revenue of Rs 276.42 crore in FY24, while the acquisition cost is Rs 233 crore. The Bhubaneshwar-based company also recorded a profit of Rs 9.78 crore in the last fiscal year. However, its revenue has remained nearly stagnant over the past three fiscal years. Milky Mist, a well-established company, reported revenue of Rs 1,907.21 crore in FY24, positioning itself as one of the leading players in the D2C dairy brand sector. According to media reports, Milky Mist is also planning an initial public offering (IPO) this year, aiming to raise approximately Rs 2,000 crores through the listing. Milk Mantra also faces competition from new age companies like Country Delight, Akshayakalpa, and Sid’s Farm. ‘Grow or die’ seems to be the mantra that sank Milk Mantra, as its inability to break out of the rut saw it sold for a valuation that is less than 1x sales, despite profitability to boot. It also indicates a high share of liquid milk in the portfolio, where margins again are severely limited till the time you try a stunt like A2 milk or other options and get away with it long enough. For the publicly listed, Chennai-based Hatsun, the acquisition would seem to be a decently valued fit for its portfolio, improving its footprint significantly at an acceptable cost. Which explains the little movement in the stock price post announcement as well.

Wipro Enterprises set to back D2C food brand Anveshan

EntrackrEntrackr · 2m ago
 Wipro Enterprises set to back D2C food brand Anveshan
Medial

D2C healthy food brand Anveshan is raising Rs 29.86 crore (approximately $3.5 million) in its Series A round, led by Wipro Enterprises, with participation from existing investors DSG Consumer Partners, Titan Capital, boAt co-founders Aman Gupta and Sameer Mehta, and AngelList. According to its regulatory filings accessed from the Registrar of Companies (RoC), Anveshan's board has passed a special resolution to issue 1,178 Series A CCPS and 10 equity shares at an issue price of Rs 2,51,367 each to raise the aforementioned amount. The filings further state that the company plans to utilize the fresh capital to strengthen its long-term financial resources. According to Entrackr’s estimates, the D2C brand’s valuation is set to surge 2.7X to R 430 crore (approximately $51 million), compared to $19 million in its previous funding round. Founded in 2020 by Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared in rural areas. It creates food micro-entrepreneurs in villages across India who make these food products using traditional practices. It ensures the quality of the food product for the customers, along with social and economic upliftment of the Indian farmers. The company’s current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, beverage mixes, and a variety of other natural food products. Anveshan has raised approximately $4.5 million to date, including $2 million secured in its pre-Series A round in September 2022, led by DSG Consumer Partners. According to TheKredible, DSG Consumer Partners will be the largest external shareholder in the company with a 16.59% stake, while new investor Wipro Enterprises will hold a 3.49% stake. In the fiscal year ended March 2024, Anveshan reported an 85% year-on-year increase in operating revenue to Rs 58 crore, up from Rs 31.3 crore in FY23, while narrowing its losses by 24% to Rs 5.7 crore. Anveshan competes with the new age organic health food brands like Vedic, Auric, Kapiva, Two Brothers Organic Farms, Rosier Foods and others. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever.

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