🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

Startup Showcase

Premium Content

Try our Valuation Calculator →

News on Medial

Can ITC Foods replicate its Aashirvaad success?

Livemint

Livemint · 2m ago

Can ITC Foods replicate its Aashirvaad success?

ITC Foods is strategically extending its successful Aashirvaad brand into new categories while acquiring premium brands. Despite the competitive market, ITC aims to replicate the success of Aashirvaad atta, which significantly contributed to non-cigarette FMCG sales reaching nearly ₹22,000 crore in FY25. Historically, ITC has built few large-scale food brands, with Aashirvaad, Sunfeast, and Bingo leading its portfolio. The company's challenge lies in building and acquiring brands to match their high revenue figures.

1

Related News

A Case Study on ITC, From Cigarettes to Diversification

Internet

Internet · 1y ago

A Case Study on ITC, From Cigarettes to Diversification

ITC Limited, initially a tobacco company, has diversified into sectors like FMCG, agri-business, hospitality, and IT. It operates brands such as Aashirvaad, Sunfeast, and ITC Hotels. ITC emphasizes sustainability through initiatives in agriculture, environmentally conscious manufacturing, and community development. Its strategic diversification and sustainability efforts have earned it numerous accolades, establishing it as a leading Indian conglomerate.

ITC to buy firms behind frozen food brands Prasuma, Meatigo to beef up portfolio

VCCircle

VCCircle · 6m ago

ITC to buy firms behind frozen food brands Prasuma, Meatigo to beef up portfolio

ITC Ltd plans to acquire frozen food companies Ample Foods Pvt. Ltd and Meat and Spice Pvt. Ltd, aiming to enhance its product portfolio in the rapidly growing frozen and ready-to-cook food market. With a strategic investment of Rs 187 crore, ITC will initially acquire 43.8% of Ample Foods by March 2027 and fully acquire both companies by June 2028. This move aligns with ITC’s strategy to capture emerging consumer demands and strengthen its market presence.

ITC to buy 24 Mantra Organic for Rs472.5 crore to power its healthy foods portfolio

Business Today

Business Today · 4m ago

ITC to buy 24 Mantra Organic for Rs472.5 crore to power its healthy foods portfolio

ITC Limited acquired 24 Mantra Organic from Sresta Natural Bioproducts for Rs472.5 crore. The acquisition aims to enhance ITC's healthy foods portfolio by leveraging SNBPL's sourcing network and backend capabilities, complementing ITC's existing packaged foods offerings.

India's ITC to invest Rs 1,500Cr in Madhya Pradesh; to provide 5,000 jobs

IndianStartupNews

IndianStartupNews · 1y ago

India's ITC to invest Rs 1,500Cr in Madhya Pradesh; to provide 5,000 jobs

Indian conglomerate ITC Limited plans to invest ₹1,500 crore (about $181 million) in Madhya Pradesh to establish an integrated food manufacturing and logistics unit as well as a sustainable packaging products manufacturing facility in Sehore. The projects, spanning nearly 57 acres, will focus on manufacturing ITC's products, including Aashirvaad atta, Sunfeast biscuits, and 'YiPPee!' noodles. Additionally, the moulded fibre products facility will promote sustainable packaging. The investment is expected to generate employment opportunities for around 5,000 people.

Grapevine: ITC, Orkla, Gland Pharma, and Warburg Pincus in news

VCCircle

VCCircle · 6m ago

Grapevine: ITC, Orkla, Gland Pharma, and Warburg Pincus in news

Diversified conglomerate ITC Ltd is reportedly in early negotiations with Norway’s Orkla ASA to acquire its Indian businesses, MTR Foods and Eastern Condiments, for approximately $1.4 billion. This potential acquisition signifies a change in Orkla’s initial plan to publicly list its Indian operations. These developments reflect strategic moves within the food and condiments sector, potentially impacting market dynamics and business growth strategies for both ITC and Orkla within the region.

Startup news and updates: Daily roundup (August 18, 2025)

YourStory

YourStory · 12d ago

Startup news and updates: Daily roundup (August 18, 2025)

YourStory's daily roundup on August 18, 2025, highlights key developments in the Indian startup ecosystem. ITC Food Tech is advancing its fresh foods strategy, leveraging synergies within ITC. Tamil Nadu unveils incentives to boost its semiconductor mission. Artha India Ventures closes a Rs 432 crore follow-on fund. OTTplay partners with Amazon to offer Prime Lite subscriptions. K-GCC and Apex Group introduce a 10-month asset servicing program, aimed at addressing skill demands in India's Global Capability Centre sector.

OpenAI Is Poised to Become the Most Valuable Startup Ever. Should It Be?

Wired · 11d ago

OpenAI Is Poised to Become the Most Valuable Startup Ever. Should It Be?

OpenAI is reportedly nearing a $500 billion valuation, potentially making it the most valuable private entity globally, surpassing SpaceX and Bytedance. This milestone marks a significant leap for the AI startup known for its ambitious aspirations. However, there are concerns, particularly regarding its high operational costs. Supporters are hopeful OpenAI can replicate the success of tech giants like Apple or Google, but skepticism remains about the sustainability and justification of such a high valuation.

Brazilian payment company Ebanx set to start India operations with Yes Bank

Economic Times

Economic Times · 1y ago

Brazilian payment company Ebanx set to start India operations with Yes Bank

Brazilian payments company Ebanx is teaming up with Yes Bank to offer cross-border merchant payments in India. Ebanx will provide payments infrastructure for global brands looking to sell to Indian consumers, who can pay in their local currency using local payment methods including Unified Payments Interface (UPI) and RuPay cards. Ebanx, which has raised over $400m in funding, plans to replicate its success in Brazil's instant payment platform Pix by leveraging India's UPI settlement system. The company aims to expand its operations in India with the support of its experience in other developing markets.

Lenskart VS TitanEyePlus: How Lenskart Disrupted Titan's Eyewear Empire

StartupTalky

StartupTalky · 1y ago

Lenskart VS TitanEyePlus: How Lenskart Disrupted Titan's Eyewear Empire

Lenskart, a startup, disrupted the Indian eyewear market dominated by local opticians and the established player, Titan EyePlus. Lenskart's success can be attributed to its innovative approach, online retail presence, omnichannel strategy, affordability, technological investments, trendy designs, and customer-centric marketing. In contrast, Titan EyePlus struggled to adapt to the digital wave and replicate its retail model. Today, Lenskart is the leader in the market, while Titan EyePlus remains a significant player. This story emphasizes the importance of adapting to change, embracing technology, understanding customer needs, and investing in brand building.

UPI to enter North America, other Middle-Eastern countries soon: NIPL CEO Ritesh Shukla

Money Control

Money Control · 2y ago

UPI to enter North America, other Middle-Eastern countries soon: NIPL CEO Ritesh Shukla

Ritesh Shukla, CEO of National Payments Corporation of India (NPCI), stated that Unified Payments Interface (UPI) will soon expand its services to North America and other Middle Eastern countries. UPI, a popular digital payment system in India, aims to replicate its success and provide convenient and secure payment options to users in these regions. NPCI is working on partnerships to facilitate UPI's global expansion.

Trackers

Active Indian VC’s

OG Capital Email

With a hands-on approach, OG Capital aims to invest in over 20 promising...

Accel Partners Email

Early and growth-stage investments in disruptive technology companies with...

Early-stage venture capital firm investing in technology startups in India. Focus on...

Access All Trackers

Startup Showcase Winners

June 2025

Helping your parents when you are miles away

The Pit Stop Your Cravings Deserve

The next generation E-commerce platform

Enter Ongoing Startup Showcase

Top Users

Trending News on Medial

Just Months After Promotion, Open ...

Microsoft locks down a building a ...

Google Alerts 2.5B Gmail Users Af ...

Download the medial app to read full posts, comements and news.