Login

News Post

Inside Segumento: Founders Explain Their Vision of Building the "AWS of Data" for Marketers in a Privacy-First Way

VCCircleVCCircle · 1m
Inside Segumento: Founders Explain Their Vision of Building the "AWS of Data" for Marketers in a Privacy-First Way

Segumento is a data intelligence platform aiming to become the "AWS of Data" for Marketers. It focuses on user privacy while providing advanced data aggregation, modeling, and enrichment techniques. Segumento enables targeted advertising on platforms like Meta, Google, and DV360 through its Custom Audiences tool, offering 300+ predefined cohorts. The platform integrates first-party and second-party data, providing businesses with over 100 attributes for more informed decision-making. Segumento also offers location intelligence features like foot traffic analysis and proximity marketing. With its commitment to privacy and precision-based targeting, Segumento aims to revolutionize how businesses leverage data.

6
View Source

Comments

More Like this

Google’s use of student data could effectively ban Chromebooks from Denmark schools

Google’s use of student data could effectively ban Chromebooks from Denmark schools

Amazon Web Services to launch European sovereign cloud

Amazon Web Services to launch European sovereign cloud

Oracle turns rivals into partners in pursuit of cloud ambitions

Oracle turns rivals into partners in pursuit of cloud ambitions

Amazon's AWS to invest $10 billion for two data centers in Mississippi

Amazon's AWS to invest $10 billion for two data centers in Mississippi

Amazon Web Services plans data centre expansion in Hyderabad; eyes significant investment | Mint

Amazon Web Services plans data centre expansion in Hyderabad; eyes significant investment | Mint

Data platform LiveRamp buys marketing startup Habu for $200 million

Data platform LiveRamp buys marketing startup Habu for $200 million

What marketers should know about Google’s cookies about-face

What marketers should know about Google’s cookies about-face

Tech Pro’s Bold Moves: Rethinking Financial Tech Security and Privacy

Tech Pro’s Bold Moves: Rethinking Financial Tech Security and Privacy

Why Signal 'turned our architecture inside out' for its latest privacy feature

Why Signal 'turned our architecture inside out' for its latest privacy feature

Counterintuitive advice for building AI products

Counterintuitive advice for building AI products

Download the medial app to read full posts, comements and news.