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Inside Segumento: Founders Explain Their Vision of Building the "AWS of Data" for Marketers in a Privacy-First Way

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Inside Segumento: Founders Explain Their Vision of Building the "AWS of Data" for Marketers in a Privacy-First Way

Segumento is a data intelligence platform aiming to become the "AWS of Data" for Marketers. It focuses on user privacy while providing advanced data aggregation, modeling, and enrichment techniques. Segumento enables targeted advertising on platforms like Meta, Google, and DV360 through its Custom Audiences tool, offering 300+ predefined cohorts. The platform integrates first-party and second-party data, providing businesses with over 100 attributes for more informed decision-making. Segumento also offers location intelligence features like foot traffic analysis and proximity marketing. With its commitment to privacy and precision-based targeting, Segumento aims to revolutionize how businesses leverage data.

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