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India's wedding economy over $130 billion in size, second only to groceries: Jefferies

Money ControlMoney Control · 1y ago
India's wedding economy over $130 billion in size, second only to groceries: Jefferies
Medial

According to a Jefferies report, India's wedding industry has grown to $130 billion and is the second largest consumer-driven industry after food and groceries. The report highlights that the average Indian spends around Rs 12 lakh ($15,000) on a wedding, which is even higher than their spending on education. India hosts a large number of weddings annually, with strong regional preferences for categories such as jewellery, apparel, food, and beverages. The wedding industry also contributes significantly to sectors like catering, decoration, photography, and travel. Destination weddings are becoming increasingly popular, showcasing India's heritage locations as destinations for couples from around the world.

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The Wedding Company raises $1 Mn in pre-seed round

EntrackrEntrackr · 25d ago
The Wedding Company raises $1 Mn in pre-seed round
Medial

The Wedding Company raises $1 Mn in pre-seed round The company will use the funds to expand operations into new cities, invest in product and technology, and build a vendor partner network to standardize service delivery at scale. The Wedding Company has raised $1 million in a pre-seed funding round co-led by LVX (formerly LetsVenture) and Tremis Capital, with participation from other investors including Wakefit co-founder Chaitanya Ramalingegowda, Ajith Pai, and Dropbox co-founder Arash Ferdowsi. The company will use the funds to expand operations into new cities, invest in product and technology, and build a vendor partner network to standardize service delivery at scale. Founded in 2023 by Pawan Gupta and Rahul Namdev, The Wedding Company is a wedding planning and fulfillment platform that allows Indian couples to plan, book, and execute weddings. Operating in multiple cities, the platform connects users with verified vendors, offers competitive pricing, and manages execution across key service areas. The company aims to build a technology-enabled platform to streamline India's $130 billion wedding market. It provides services across venues, photography, décor, catering, and logistics. “Weddings in India are large and complex,” said Pawan Gupta, co-founder of The Wedding Company. “While the market is large, there is no brand managing fulfillment at scale. TWC is building a technology-driven and operationally efficient planning and fulfillment platform.” The Wedding Company has managed over Rs 60 crore (~$7.2 million) worth of service orders, delivering over 1,000 weddings across eight cities. Over the past 24 months, monthly bookings have grown significantly, exceeding Rs 10 crore in service orders and Rs 1 crore in net monthly revenue. The company recorded a Gross Order Value (GOV) of Rs 40 crore. Its current booking volume exceeds Rs 10 crore per month. It is targeting 3x growth in FY26 with an annual revenue goal of Rs 120 crore. Other startups in this space include Meragi, Weddingz.in, Wedding Cloud, Shaadilogy, Shaadi Baraati Event Management, among others.

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