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India’s gaming landscape: Monetisation trends and evolving user dynamics

Inc42Inc42 · 9m
India’s gaming landscape: Monetisation trends and evolving user dynamics

India's gaming industry has experienced substantial growth, with revenues projected to reach $7.5 billion by FY28. In-app purchases and in-game advertising contribute to this growth, with $1.1 billion currently coming from casual and mid-core games and expected to reach $5 billion by FY28. Additionally, the evolution of users and their increased affinity towards casual and mid-core gaming, especially in non-metro cities, has driven monetization. The average time spent on gaming has increased by 20% to 10-12 hours per week, and there has been a 25% conversion of gamers to paid users. UPI has emerged as a preferred payment method for gamers, and diverse genres, including casual, mid-core, and real money gaming, are seeing increased investment from players.

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