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India, grappling with election misinfo, weighs up labels and its own AI safety coalition

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India, grappling with election misinfo, weighs up labels and its own AI safety coalition

An Adobe-backed association is aiming to help organizations in India combat misinformation and ensure the authenticity of content generated by artificial intelligence (AI). The association is promoting an open standard called the Content Authenticity Initiative (CAI), which enables the identification and labeling of AI-generated content. The association has already co-founded the Coalition for Content Provenance and Authenticity, and now it is engaging with the Indian government to encourage the adoption of this standard and develop guidelines for the advancement of AI. The initiative comes amidst growing concerns about the misuse of AI in political discourse and elections in India.

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