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In pubs and homes, Bira’s beers were the toast of one & all. Then this happened

LivemintLivemint · 12m ago
In pubs and homes, Bira’s beers were the toast of one & all. Then this happened
Medial

A recent Instagram post by independent music artist, Tarana Marwah, has sparked controversy against Bira 91 Taproom, a bar business associated with the popular beer brand Bira 91. Marwah accused Bira 91 Taproom of being unprofessional and disrespectful after cancelling an event in New Delhi and not paying the advance and cancellation fees. Bira 91 Taproom countered these claims, stating that they did not cancel the performance, and offered alternative dates when the artist's management failed to fulfill their obligations. This incident has brought attention to the issue of delays in payments by B9 Beverages, the company behind Bira 91, with several musicians and businesses claiming unpaid dues.

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Optimistic Capital launches Rs 200 Cr fund for microbreweries

EntrackrEntrackr · 10m ago
Optimistic Capital launches Rs 200 Cr fund for microbreweries
Medial

Investment firm Optimistic Capital has launched a microbreweries-focused fund worth Rs 200 crore. The fund is an opportunity for investors to tap into the burgeoning microbrewery sector in India, focusing on key markets including Bengaluru, Hyderabad, and Pune. The fund is devised to capitalize on the profitability of microbreweries and the growth of the craft beer market, Optimistic Capital said in a press release. The fund is backed by Karthik Chandrasekaran, Jeff Jose, Varun Krishnan, and Edwin Daniel. Optimistic Capital is an alternative investment fund that uses an owner-operator approach. It invests capital while actively participating in the management and growth of its portfolio companies. The firm aims for long-term value creation, focusing on building sustainable, market-leading brands. Optimistic Capital says that microbreweries are unique from restaurants, bars, pubs, and lounges in offering an inclusive environment that appeals to all generations of people, irrespective of their age or socio-economic background. The expansive space requirements for beer production, along with the flexibility to modify cuisine and craft beers periodically to suit guests’ changing preferences, ensures the longevity of the microbrewery model versus other traditional F&B formats. According to market research, the number of microbreweries in India is expected to exceed 1,000 by 2030, marking a threefold increase from 2024. Bengaluru alone has over 80 microbreweries. Proost Beer, Maka Di, Arbor Brewing Company, Kati Patang, Witlinger, Bira 91, and Simba are some of the notable brewing companies in India.

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