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SaveSage Club raises angel round

EntrackrEntrackr · 7m ago
SaveSage Club raises angel round
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Credit card and loyalty management platform SaveSage Club has raised Rs 2.5 crore in an angel funding round co-led by iSEED, Alluvium Fund, and LetsVenture Fund, along with participation from angel investors including Bhavesh Gupta, Shriram Nene, Ritesh Malik, Ramneek Sehgal, Mayank Gupta, Rahul Mathur, Piyush Nangru, Utkarsh Kumar, Amit Goel, and others. The funds will be used to expand the platform’s AI-driven capabilities, refine user experience, and drive rapid growth, SaveSage Club said in a press release. Launched in April 2024 by Ashish Lath, SaveSage Club provides a seamless, centralized solution to track, manage, and optimize over 500 credit cards and 74 loyalty programs, including popular options like Air India Maharaja, Singapore Airlines KrisFlyer, and Marriott Bonvoy. The platform aims to reshape how users manage their credit cards and loyalty programs. The Gurugram-based company aims to become the go-to platform for users seeking to make smarter financial decisions and maximize their rewards. The company addresses the very low awareness of reward optimization by serving as a bridge between users and their financial potential. Through its intuitive AI-powered platform, it simplifies the process of reward optimization, empowering users to effortlessly track, manage, and maximize benefits across a vast range of credit cards and loyalty programs. According to market research, India’s credit card ecosystem is poised for exponential growth, with over 107 million credit cards in circulation across more than 60 million users. The introduction of credit cards on UPI is expected to double these figures within three years. Within weeks of its beta launch, SaveSage Club claims to have attracted over 5,000 users, ranging from IT professionals to Ultra High Net Worth Individuals (UHNIs), who value the platform’s ability to streamline and optimize their credit card and loyalty program reward points and benefits.

Superfone raises $1.9 Mn in pre-Series A round

EntrackrEntrackr · 7m ago
Superfone raises $1.9 Mn in pre-Series A round
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Superfone, an all-in-one business phone and CRM app for SMBs, has raised $1.9 million in its pre-Series A funding round. The round was led by YourNest Venture Capital with an investment of $950,000, along with participation from Ankur Capital, Finsight Seed Fund, and a consortium of angel investors. The funding comes as part of the YourNest-SanchiConnect Velocity Program 2024, an accelerator initiative by YourNest and SanchiConnect to support high-growth startups. The Bengaluru-based company had previously raised $1.84 million from Ankur Capital and others back in July 2021. The proceeds will be used to acquire national-level telecom licences, strengthen its engineering and product teams with key senior hires, and scale its customer acquisition efforts to maximize its reach and impact, Superfone said in a press release. Co-founded in 2021 by Pradeep Dodle and Nikhil Goenka, Superfone aims to empower the landscape of business phone numbers by replacing traditional SIM cards with a fully app-based solution that integrates advanced tools such as CRM, lead management, WhatsApp marketing, and AI-powered agents. This approach addresses the critical communication and operational challenges faced by SMBs, empowering more than 10 million small businesses in India to accelerate growth, enhance customer engagement, and streamline operations. According to Superfone, it leverages a software-first approach to provide SMBs with a powerful, intuitive telecom platform that integrates communication, CRM, and marketing tools to drive growth and efficiency. The company plans to expand globally in the future, eyeing high-growth markets in Southeast Asia (SEA) and Latin America. Superfone claims that it has recently secured a Unified Licence (VNO) with Access Service for the Karnataka telecom circle and a Unified Licence (Audio Conferencing/Audiotex/Voice Mail Service) for Pan-India from the Department of Telecommunications (DoT).

POP helps D2C startups tackle customer acquisition and retention hurdles

EntrackrEntrackr · 1y ago
POP helps D2C startups tackle customer acquisition and retention hurdles
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A group of former Flipkart employees, led by Bhargav Errangi, is working to fix a big hurdle faced by D2C startups – acquiring new customers. Through their platform POP, the Bengaluru-based startup aims to build a vast pool of customers, who are preferably ecommerce savvy and drive sales through a reward currency. Conveniently called POPcoins, the reward currency is driven by the group’s learnings with Flipkart’s popular Supercoins. We spoke to the company founder and CEO Errangi to learn how the platform works, what makes it different from the competition, and future roadmap. Here are the edited excerpts: How does the platform work? Please help simplify the process. POP intends to create a network of e-commerce users which constitutes genZ and late millennials on the back of POPcoins. Brands participating in the POP network will get access to this network and can acquire and retain customers much more efficiently than the current modes of customer acquisition. Moreover, we have a SaaS product that is already being used by 120+ D2C brands. It is a simple Shopify plug-in that can be integrated within the brand website, which enables the brand to issue POPcoins and let customers redeem POPcoins on their purchases. Apart from that, POP will be launching a D2C e-marketplace which will house 500+ D2C brands and also its own UPI handle where users can earn 2% back in POPcoins on every transaction. Both these businesses will be launched within the same app platform, which is ready to be launched in May’24 What makes your platform unique? What sets us apart is the ability to merge two distinct worlds—bottom-up loyalty solutions and top-down co-branded credit cards. POP understands that to attract anchor brands to our network, we must offer a product that they genuinely value. The co-branded credit card approach not only differentiates us from competitors but also creates a symbiotic relationship between banks, anchor brands, and POP. How is it different from the likes of MagicPin? Also, please explain your fintech features. Very different, POP is focused on the D2C market. The redemption options of POPcoins will be focused on D2C brands. Within the world of D2C, POP aims to incentivise customers who are avid shoppers of D2C brands. These are users who think beyond the mainstream brands and want to stand out of the crowd with their lifestyle choices. Whereas Magicpin is a discounted voucher platform where a user can buy vouchers of any brand- offline or online at discounted rates We will have two fintech offerings- UPI and a co-branded credit card. On every UPI transaction, a user gets 2% value back on POPcoins. On every online transaction made on our credit card, the user earns 10% value back on POPcoins Please help us understand the regulatory compliances required for your fintech features, such as co-branded cards. A ‘TPAP’ license is needed to become a UPI payments player, like PhonePe, Gpay, etc. We have obtained one recently. A partnership with a bank is required to launch a co-branded credit card. Our first partnership with a large bank will be rolling out soon. Are you planning to raise fresh funds in the near future? We have already raised a seed round last year. We have enough funds in the bank for now, and we are focusing on the launches right now. Sometime later this year, we plan to raise our series A.

XOBOX aims to tackle residential last-mile delivery hurdles

EntrackrEntrackr · 1y ago
XOBOX aims to tackle residential last-mile delivery hurdles
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Last-mile delivery hasn’t been perfect. Not that the likes of Dunzos of this world haven’t tried to address this. Recently, we saw Zomato experimenting with last-mile delivery through a unique concept of ‘walkers’ for corporate parks. Bengaluru-based XOBOX is one of the few startups that is trying to fix the last-mile delivery challenges especially for people living in urban areas. The company handles packages for residents in apartment complexes. Some of the features are securing the packages in smart lockers and dropping them to customers’ doorstep when they are back to their homes, and home delivery of essential items. We spoke to XOBOX founder and CEO Kiran Shivappa about his startup, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? I live in an apartment complex and even before the Covid deliveries were left scattered in front of the door and stray cats use to destroy especially milk packet which cause everyone to talk about it hours in community Whatsapp group, this made me think to find/adopt a solution to secure the deliveries when residents not able to receive it or may be they are not around. How does the platform work? Please help simplify the process. When we started the service, we started taking the request from residents to handle their packages and we coordinated with delivery guys to take the package, pay them if it is a COD [Cash on Delivery], and secure them in the locker until they come back, then we deliver it to their doorstep. We went one step ahead and made a contract with 3PL [Third-party logistics] and ecommerce companies to take every delivery coming to the society and our dedicated resources would hand them over to the residents, if the resident is not available then secure the package in the locker and hand it over once they come back. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them? Ecommerce companies have tried many solutions to optimize the last leg of the delivery process and achieved the Kirana model also, but they never got a chance to be inside the society exclusively and take care of the deliveries and achieve the customer delight to bring the most convenience to them in their package receiving time. We have dedicated resources inside each society to carefully handle the package and interact with residents and elderly people and become familiar to them so they feel comfortable to receive us at the doorstep at any time and feel secured as well. Industry major players tried to introduce the lockers but these lockers operate as a complete unmanned and fully automated, for this reason the adaptation was a big challenge and education was also a challenge. We adopted a 70/30 model where, way the lockers were built, operated and how people would feel easy to adopt this because the “30” percentage is the resources we introduced along with “70” percentage technology, our dedicated resource will work with all stake holders in the gated community to educate and make every one understand how to use the service. What are your short-term and long term goals in terms of product and business expansion and diversification? In the short term, we are looking to expand the service to 35 more gated communities in Bengaluru in 2nd and 3rd quarters of 2024 and then go to other cities. As far as long-term plans go, we are going to sign contracts with major ecommerce and 3PL companies to increase the volume in each society and serve the needs of elderly population in the community. We would want to reach 700-1000 gated communities and generate 150-180 cr annually.

Return Prime aims to make return management seamless for brands

EntrackrEntrackr · 1y ago
Return Prime aims to make return management seamless for brands
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Bengaluru-based Return Prime provides a customer return platform which includes a business dashboard for managing returns. The company aims to make it easier for brands, specially smaller ones, to use its services through a plug-and-play model. Beyond basic returns, brands can use the Return Prime platform for automating return logistics, refunds, replacements, and more. We spoke to founder and CEO Shashwat Swaroop to learn more about Return Prime, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? I have always been extremely passionate about creating something and solving problems, building my brand which helped other people solve their challenges was always something that I intended to do. Once an eCommerce brand came to me with their return management nightmare. They were doing everything manually and it was too cumbersome. It was not only time-consuming but was impacting their customer experience too. Customers were used to a certain speed, standards, and experience, and to ensure their shoppers wouldn’t leave them, they needed a solution to cater to this. But building a whole software program was just out of reach – both financially and in terms of time! I then began researching, and my study confirmed what I suspected – there was a massive gap in the market for managing returns. Existing solutions were few and far between, and mostly focused on the US. We saw a chance to empower brands worldwide to make return management extremely seamless, one that ensures their GMV losses are minimized while customer experience is maximized, that’s what led to the birth of Return Prime. Please help understand how you generate revenues. The pricing models are quite fair and simple. This was one of the most important things for us to simplify. When we started building Return Prime, we were simplifying the complicated experience of returns for both brands and their customers so keeping everything around Return Prime simple was important. The pricing model is just based on the scale of business which is how many returns they do in a given month. One can start with the Free Forever plan if they are a small brand and pay nothing forever. They only have to choose a paid plan when they start to grow. As you grow, you can choose one of our Grow plans which starts at $9.99 a month. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address this? We are working to solve the way businesses see returns. The correct solution is not to focus on reducing the returns but on figuring out how you can turn your returns into a revenue-making opportunity. Returns are simply inevitable so the merit is not in reducing it by another few per cent but in converting the majority of it into additional revenue. We are constantly working on it and on average, our brands see an ROI of 183%+ with Return Prime, which is on the cost they pay for Return Prime every month. This is going up constantly with our focused effort to turn returns into revenue. How has your startup performed since its inception? Please share statistics. We have been growing from day 1, completely bootstrapped. We grew 150% YoY in the last 3 years and this is not just India, across the globe. We serve merchants in 100+ countries today and our market share across these countries continues to increase every year. In the last 3 years, we have processed over 12 million returns for brands and customers globally. What are your short-term and long-term goals in terms of product and business expansion and diversification? From a product expansion point of view, we are focused on increasing the ROI for our brands as we believe in keeping strong fundamentals. While we do this, we will continue to increase our market share across other regions as well along with India. As consumer behaviour evolves, we are also trying to help brands offer Omnichannel returns experiences to their customers making it super easy and delightful for them. This not only helps the customer but also increases the repeat purchase and LTV for brands as this customer will trust them even more. On the other hand, we are also trying to help bigger brands solve more complex operational problems and policies which now with Return Prime is just a matter of click. We will continue to simplify complexities as we grow along with brands. In terms of geographical expansion, we will go deeper into some of the regions and increase our market share while we continue to turn returns into revenue for the rest of the world.

Tech upskilling startup Scaler lays off 150 employees

EntrackrEntrackr · 1y ago
Tech upskilling startup Scaler lays off 150 employees
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Tech upskilling startup Scaler has laid off around 150 employees citing long-term growth and sustainability. This is the first instance of layoffs at the Bengaluru-based company since its inception in 2019. “At Scaler, we’ve always believed that education is a primary human need, and tech education, more so. It is imperative that we look at how we operate for long-term growth and sustainability. As part of this, we have designed a new way of working to be able to achieve sustainable growth while delivering the best learning experience and outcomes for our learners – something that we’ve always been committed to,” said Scaler cofounder Abhimanyu Saxena, in a statement. “As part of this restructuring, we identified some functions/roles, primarily in marketing and sales, in the company that we had to part ways with…,” Saxena added. Saxena further added that this was not a performance-driven decision and the firm assures all those affected are provided with the necessary support to ensure a smooth transition. Moneycontrol reported the development first. Scaler focuses on upskilling college students and tech professionals. The company offers an intensive six-month computer science course through live classes delivered by tech leaders and subject matter experts. The firm has raised over $75 million across rounds from the likes of Lightrock India Peak XV Partners and Tiger Global. The firm last raised $55 million in Series B in February 2022 at a valuation of $750 million and was on the verge of becoming seventh unicorn from the edtech space. For the fiscal year ending in March 2023, Scaler’s revenue from operations increased 388% to Rs 317 crore from Rs 65 crore in FY22. The firm recorded a loss of 330 crore in FY23, a 90% surge from Rs 174 crore in FY22. Scaler competes with Newton School, Masai School, and to some extent with Simplilearn. As per data compiled by startup data intelligence platform TheKredible, Indian startup ecosystem saw more than 1,100 employees getting fired during the first quarter of 2024. Among them, foodtech company Swiggy topped the list with laying off 350 employees followed by Cult.fit, InMobi, and Pristyn Care with 150, 125 and 120 employees, respectively.

Funding and acquisitions in Indian startup this week [22 - 27 July]

EntrackrEntrackr · 11m ago
Funding and acquisitions in Indian startup this week [22 - 27 July]
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During the week, as many as 22 Indian startups raised around $113.39 million in funding. These deals count 5 growth-stage deals and 8 early-stage deals while 9 early-stage startups kept their transaction details undisclosed. During the previous week, 35 early and growth-stage startups cumulatively raised more $261.21 million in funding. [Growth-stage deals] Among the growth-stage deals, 5 startups raised $49.3 million in funding this week. Renewable energy firm Rays Power spearheaded with its $15.1 million funding. Education loan provider Auxilo, NBFC NeoGrowth, EV company Ather Energy, and wealth and asset management firm Neo followed with $12 million, $11.2 million, $7 million, and $4 million in funding, respectively. [Early-stage deals] Further, 8 early-stage startups secured funding worth $64.09 million during the week. Manufacturer of high precision tooling for aero-engines and airframes Unimech Aerospace led the list followed by wealthtech startup Stable Money, co-working solution provider Incuspaze, quick service restaurant chain Charcoal Eats, and D2C luggage brand Nasher Miles. Provider of smart building solutions Nhance, two-wheeler service provider VOC Automotive, and HR technology platform Umwelt also raised funding. As many as 9 startups did not disclose the funding amount raised are; Pneucons, Godaam Innovations, VedaFit Foods, Aqin Biotech, Mkelly Biotech, Devnagri, WTF, Empyreal Galaxy, and Mayhem Studios. For more information, visit TheKredible. [City and segment-wise deals] In terms of the city-wise number of funding deals, Mumbai-based startups led with 6 deals followed by Delhi-NCR, Bengaluru, Ahmedabad, Bareilly, Hyderabad, Jaipur, Nashik, and Rupnagar. Segment-wise, Agritech and Fintech startups grabbed the top spot with 4 deals each. E-commerce, Manufacturing, and Proptech tech startups followed this list among others. [Series-wise deals] During the week, pre-Seed, Seed, and Series A funding deals led the list with 5 deals each followed by 3 Debt and 1 Angel, pre-Series A, Series B, and Series C deals each. [Week-on-week funding trend] On a weekly basis, startup funding slipped 56.6% to $113.39 million as compared to around $261.21 million raised during the previous week. This is the lowest weekly funding in the last 15 weeks. The average funding in the last eight weeks stands at around $323 million with 27 deals per week. [Fund launches] India Accelerator has launched a new vertical to support cleantech startups with substantial funding. Former defense secretary Ajay Kumar’s VC fund focused on defense, aerospace, and deeptech has successfully raised over its target corpus. Meanwhile, the Fashion Entrepreneur Fund has secured investments from prominent figures like Ravi Jaipuria and Akshay Kumar to empower fashion entrepreneurs in India. [ESOP buyback] Adda247 is buying back shares from over 130 employees at a price 40 times their initial purchase price. This move comes ahead of the company’s planned IPO in 2027. [Key hirings and departures] Ecom Express has strengthened its leadership by appointing Jitendar Kumar as Chief Business Officer and Abhinav Imandi as Senior Vice President. Meanwhile, Swiggy Instamart has expanded its team with key hires including Himavant Srikrishna Kurnala as SVP of Product, Mayank Rajvaidya as VP of Fruits & Vegetables, Manu Sasidharan as AVP of FMCG Category, and Kumar Rahul as AVP of Business Development. Drive FITT, Gupshup, and VC firm 360 ONE Asset Management also witnessed changes in their leadership teams. While, Asia managing partner of Eight Roads Ventures, Raj Dugar has reportedly stepped down after 17 years. [Mergers and Acquisitions] Business advisory firm Riveron has expanded its operations by acquiring Yantra. In the healthcare domain, Thyrocare has strengthened its presence in Northern India through the acquisition of Polo Labs. In the insurance and seafood industries, Acko and Captain Fresh have respectively acquired OneCare and Koral to bolster their market positions and service offerings. [Potential deals] Electric mobility startup Kazam is set to raise a $5 million funding round while Wingreens Farms seeking $4.3 million in debt financing. In the tech space, Glance is in advanced talks to raise $250 million, while Leap Finance is eyeing a $70-100 million round to achieve unicorn status. Additionally, Nykaa is securing Rs 125 crore through non-convertible debentures, as per media reports. Emami is set to acquire 100% stake in The Man Company, marking its entry into the D2C space. Visit TheKredible to see series-wise deals along with amount breakup, complete details of fund launches, and more insights. [New launches and partnerships] Google partners with ElectricPe to bring EV charging stations to Google Maps in India CRED launches financial management platform CRED Money [Financial results this week] Go Digit’s revenue falls in Q1 FY25 but profit spikes 90% Waycool posts Rs 1,251 Cr revenue and Rs 686 Cr loss in FY23 Urban company claims Rs 827 Cr revenue in FY24; 70% cut in losses [Key highlights of the Union Budget impacting startups] Angel tax: The government abolished the Angel Tax for all investors, effective April 1, 2024. This should make it easier for startups to raise funding. Focus on MSMEs: The budget allocated Rs 2 lakh crore to support MSMEs (Micro, Small and Medium Enterprises) with a focus on employment, skilling, and other opportunities. Easier foreign investment: The government plans to simplify rules and regulations for Foreign Direct Investment (FDI) to make it easier for overseas investors to invest in Indian businesses. Changes to tax rules: Non-reporting of movable assets up to Rs 2 lakh will no longer be penalized. While, income from share buybacks by companies will be taxed as dividends for the investor, starting October 1, 2024. [News flash this week] QIA seeks court injunction to halt sale or transfer of Byju Raveendran’s assets UPI in June: PhonePe, Google Pay see marginal decline, Paytm records flat growth Paytm fined for ESOP stamp duty lapses, gets NOD to invest in payments arm Ola Electric to launch IPO on August 2 The RBI fined Ola Financial Services for flouting KYC & PPI norms Delivery startup Dunzo faces new insolvency threat Manipal Group gets green light to increase stake in Aakash Cashfree Payments first to secure RBI’s cross-border payment license Google Maps to offer metro ticket booking in Kochi and Chennai Insurtech startup Covrzy gets broking license from IRDAI [Conclusion] The Indian startup ecosystem experienced a significant slowdown this week with funding plummeting by 56.6% compared to the previous week. While there were notable fund launches and new verticals emerging, the overall funding landscape was subdued. The Indian business landscape has seen a flurry of activity in recent weeks. Fintech giant Paytm has been fined for non-payment of stamp duties related to ESOPs, while simultaneously securing approval to invest in its payments arm. In the education sector, Manipal Health Systems is set to increase its stake in Aakash Educational Services. Bengaluru-based fintech startup Cashfree Payments has become the first company to obtain a Payment Aggregator Cross Border (PA-CB) license from the Reserve Bank of India (RBI). This license allows the company to process online transactions for both imports and exports, boosting cross-border trade and payments in India. Additionally, Google Maps is introducing a new feature that allows users in Kochi and Chennai to book metro tickets directly through the app. This service will be powered by the Namma Yatri app, which handles the payment and booking process. Cash-strapped delivery startup Dunzo is facing another legal challenge. A creditor has filed for insolvency proceedings against the company, claiming that Dunzo has only paid half of its owed dues. This is the latest financial setback for the Reliance-backed startup.

Hypergro.ai leverages AI for marketing efficiency and targeting

EntrackrEntrackr · 1y ago
Hypergro.ai leverages AI for marketing efficiency and targeting
Medial

Hypergro.ai is a new-age generative AI startup that focuses on solving core marketing problems for brands, such as identifying and understanding target audiences, providing actionable insights on consumer behavior, preferences, patterns, and more. The Bengaluru-based company has also raised funding from investors such as Silver Needle Ventures, HME Ventures, and Dholakia Ventures, among others. We spoke to the company’s Co-founder and CBO, Neha Soman, to learn more about Hypergro.ai, what distinguishes it from the competition, and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? Hypergro.ai was born from a vision to redefine marketing in the AI era. Drawing from our extensive experience as content creators as well as product and tech within major Indian social media firms like ShareChat and Glance, it has given us deep insights into social media trends and algorithmic intricacies. These experiences showed us the enormous potential of AI in crafting more nuanced and effective marketing strategies that align with the evolving digital landscape. How does the platform work? Please help simplify the process. Hypergro.ai acts as a comprehensive solution for all marketing needs. By utilizing AI, the platform identifies the perfect customer profiles, crafts tailored messages, creates personalized content, and ensures precise ad targeting—all automatically and in real-time, enhancing efficiency and reducing costs. Hypergro.ai functions through an automated process designed to optimize marketing efforts efficiently. It starts by identifying detailed customer personas, which involves analyzing data to understand the different potential customers who might be interested in the product. This data-driven approach allows Hypergro.ai to pinpoint specific characteristics such as age, interests, and buying habits, creating a comprehensive profile for each customer group. Once these personas are established, Hypergro.ai assists in developing tailored messages that resonate specifically with each identified group. This personalization ensures that communications are not only relevant but also engaging to each type of customer. Following this, the platform aids in the creation of content suited to these personas. The key to Hypergro.ai’s approach is not just creating content but also ensuring it reaches the right audience. To achieve this, the platform employs sophisticated AI algorithms for precise ad placement. This means deciding on the most effective platforms and times to display these ads, ensuring they are seen by the intended demographic, maximizing both engagement and impact. Lastly, the entire process is automated and continuously optimized in real time. Hypergro.ai learns from the outcomes of each campaign, making intelligent adjustments to both content and ad placements. This dynamic optimization helps improve the effectiveness of marketing campaigns, ensuring better results while saving time and resources. Through this comprehensive, AI-driven approach, Hypergro.ai helps brands reach their marketing goals with greater precision and efficiency. Please help understand how you generate revenues. Our revenue model is based on a subscription framework where brands can choose from a variety of packages tailored to their needs. These packages provide access to our advanced AI tools for content generation, performance analytics, and tailored advertising solutions. This model allows for flexibility and scalability, accommodating the varying needs of small startups to large enterprises What are the key challenges in the industry that have not been addressed yet? The digital marketing industry often struggles with the dual challenges of automating processes while maintaining a personalized touch in customer interactions. Traditional marketing techniques can be indiscriminate and impersonal. Hypergro.ai tackles this by integrating cutting-edge AI to offer hyper-personalized marketing solutions that not only identify but also predict customer preferences and behaviors, setting a new standard for what targeted marketing can achieve. How has your startup performed since inception? Please share statistics. Since our inception, Hypergro.ai has seen exponential growth. Our platform now supports a vibrant community of over 300,000 creators across India, and we have collaborated with more than 100 brands to fine-tune our AI capabilities. This synergy has led to our AI model enhancing its accuracy significantly, leading to measurable improvements in revenue generation for our clients—demonstrating the tangible benefits of our AI-driven approach. What are your short-term and long term goals in terms of product and business expansion and diversification? Our immediate objective is to refine our AI models to offer even more precise and effective marketing tools, ensuring brands feel their investment is directly contributing to visible and substantial outcomes. Over the long term, we aspire to revolutionize the agency model not just in India but globally, starting with strategic expansions into the US and UAE markets. Our goal is to transform Hypergro.ai into a benchmark for performance marketing worldwide.

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