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Hyperlocal Delivery Beyond Groceries: Diversifying Product Offerings In Quick Commerce

Inc42 · 1y ago

Hyperlocal Delivery Beyond Groceries: Diversifying Product Offerings In Quick Commerce

Quick commerce, also known as hyperlocal delivery, has evolved beyond grocery delivery to include a diverse range of products. With the growing demand for immediacy and convenience, quick commerce platforms are catering to consumers' on-demand needs by offering a wide range of products with lightning-fast delivery times. In addition to groceries, these platforms now provide items such as pharmaceuticals, electronics, pet supplies, household goods, stationery, books, and toys. However, expanding product offerings comes with challenges such as maintaining service quality, logistics complexity, and balancing variety with efficiency. Despite the challenges, quick commerce has the potential to revolutionize the way we shop for everyday essentials and more.

Related News

Staffing firms see a spike in demand for quick commerce workers

Livemint

Livemint · 1y ago

Staffing firms see a spike in demand for quick commerce workers

Quick commerce companies like Zomato, Swiggy, and Zepto are experiencing a surge in demand for delivery executives and dark store staff as quick commerce continues to grow. The high demand is leading to increased competition among companies, resulting in poaching of executives and potential wage increases. The quick commerce market has seen significant growth, with average order values increasing and companies expanding their offerings beyond groceries. With the rise in quick commerce players, the demand for delivery personnel and fleet operations is expected to remain competitive.

Swiggy Merges InsanelyGood With Instamart

Inc42 · 1y ago

Swiggy Merges InsanelyGood With Instamart

Swiggy, an IPO-bound food delivery company in India, has merged its premium grocery vertical, InsanelyGood, with its quick commerce unit, Instamart. InsanelyGood's operations will be paused for some time, and it will be available through Instamart. Swiggy has been expanding its services beyond food delivery, with offerings such as Swiggy Genie and Minis store. This move comes as quick commerce companies like Instamart and Zepto are diversifying into new product categories, challenging traditional e-commerce firms. Swiggy is expected to file its IPO papers soon, following a recent valuation mark-up by asset management firm Baron Capital Group.

Tata Digital rolls out quick commerce offering Neu Flash

YourStory

YourStory · 9m ago

Tata Digital rolls out quick commerce offering Neu Flash

Tata Digital has launched quick commerce services through its app Neu Flash, offering various product categories including groceries, apparel, electronics, beauty, and personal care. The service is powered by the hyperlocal operations of BigBasket, which is also owned by Tata. This move follows Myntra's introduction of its quick delivery initiative called M-Now, which focuses on delivering products within 30 minutes to 2 hours. Amazon India is also reportedly planning to launch its own quick commerce arm called Tez. Quick commerce platforms are gaining popularity as consumers seek faster delivery for a wider range of products.

Swiggy, Zepto and Zomato's Blinkit cash in on quick commerce boom

VCCircle

VCCircle · 1y ago

Swiggy, Zepto and Zomato's Blinkit cash in on quick commerce boom

Swiggy, Zepto, and Zomato's Blinkit are capitalizing on the boom in quick commerce in India. Swiggy, backed by SoftBank, has expanded its grocery business, aiming to deliver orders within 10 minutes. This new model is threatening traditional small grocery stores and reshaping the way Indians shop. Quick deliveries currently account for 45% of the $11 billion online grocery market in India, with expectations that it will reach 70% by 2030. Swiggy plans to increase its warehouse count from 500 to 750 by 2025 and is diversifying its offerings beyond groceries into higher-margin products.

Zomato rival Swiggy integrates InsanelyGood with Instamart

IndianStartupNews

IndianStartupNews · 1y ago

Zomato rival Swiggy integrates InsanelyGood with Instamart

Swiggy, a major food delivery app in India, has merged its premium grocery service called InsanelyGood with its quick commerce vertical, Instamart. The decision to merge aims to streamline operations and reduce costs, as InsanelyGood has scaled down operations from six cities to just Bengaluru. The integration of InsanelyGood into Instamart will enhance the offerings by including premium groceries and capitalizing on the growing quick commerce segment. This move comes as Swiggy continues to diversify its product offerings and prepares for its upcoming IPO.

Not just groceries: Blinkit, Zepto & others turn festive bazaars on your phone

Economic Times

Economic Times · 2d ago

Not just groceries: Blinkit, Zepto & others turn festive bazaars on your phone

Indian quick commerce platforms like Blinkit, Zepto, and Instamart have transformed festive shopping by offering extensive product ranges beyond groceries. These platforms reported record sales during Raksha Bandhan and Janmashtami, promoting items like rakhis and festive accessories. Initially focused on grocery delivery, they've expanded to online supermarkets offering electronics, apparel, and more, leveraging discounts to attract customers. The model highlights evolving consumer preferences and the platforms' adaptability in the competitive e-commerce landscape.

Non-grocery items deliver bright growth to dark stores

Economic Times

Economic Times · 1y ago

Non-grocery items deliver bright growth to dark stores

Quick-commerce platforms like Zepto, Swiggy Instamart, and Blinkit are experiencing significant growth in non-grocery categories such as beauty, toys, health, and electronics. These platforms are expanding their range of offerings beyond food-related products, attracting more customers. The beauty category has grown threefold on Zepto, while Swiggy Instamart has seen robust growth in electronics, toys, beauty, and home products. Quick-commerce is becoming a popular channel for direct-to-consumer brands, offering fast delivery and engagement for big-ticket purchases. These platforms are increasingly diversifying their stock and offering competitive pricing compared to traditional e-commerce channels.

Ecommerce logistics companies join quick commerce bandwagon as orders rise

Economic Times

Economic Times · 1y ago

Ecommerce logistics companies join quick commerce bandwagon as orders rise

E-commerce and hyperlocal logistics companies in India are entering the rapid delivery sector to meet the growing demand for quick commerce. Companies such as Ecom Express, Shadowfax, and Loadshare are joining the trend of offering same-city deliveries within two to four hours. Delhivery, the largest third-party e-commerce logistics firm in India, has already announced plans to open dark stores for fast deliveries. The quick commerce market in India is expected to reach nearly $7 billion in gross merchandise value by 2025, with groceries accounting for almost half of it.

Quick commerce to expand into new categories and cities in 2025; smaller cities embrace the model: Bernstein report

Economic Times

Economic Times · 7m ago

Quick commerce to expand into new categories and cities in 2025; smaller cities embrace the model: Bernstein report

India's quick commerce sector is projected to expand significantly in 2025, diversifying beyond groceries into new categories and cities, particularly smaller ones, as detailed in a Bernstein report. The industry is expected to grow by over 75% annually, outpacing traditional retail. Quick commerce's proximity, pricing, and selection advantages are attracting consumers, with notable growth in D2C brands. Its expansion is transforming India's retail landscape, enhancing convenience and accessibility across products and regions.

Behind Swiggy’s INR 10K Cr Revenue Run In FY24 Ahead Of IPO

Inc42 · 1y ago

Behind Swiggy’s INR 10K Cr Revenue Run In FY24 Ahead Of IPO

Swiggy, the popular food delivery and quick commerce platform, is expected to report revenue close to INR 10,000 crore ($1.3 billion) in FY24. The company's revenue growth is driven by increased orders on Instamart and platform fees related to food delivery. Swiggy is preparing for an IPO and is aiming to file its draft red herring prospectus by March 2024. Achieving profitability will be crucial for Swiggy as it seeks to attract retail investors. The company has also taken steps towards diversifying its business with offerings like restaurant bookings, hyperlocal courier services, and an ads network.

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