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Hulu and Disney+ are finally (Slowly) merging

Gizmodo

Gizmodo · 1y ago

Hulu and Disney+ are finally (Slowly) merging

Disney+ has started beta testing the integration of Hulu content into its app, ahead of the official merger scheduled for March. The move comes as Disney seeks to buy out Comcast's share in Hulu. Current subscribers can access the combined Disney+ and Hulu bundle for $9.99 a month, with an ad-free version available at $24.99 a month. The merger aims to provide a seamless "one-app experience" for customers, with a specially designed "Hulu Hub" within the Disney+ app. Parental controls will be a key feature to cater to different target audiences.

Related News

Disney makes antitrust problem go away by buying majority stake in Fubo

Arstechnica

Arstechnica · 7m ago

Disney makes antitrust problem go away by buying majority stake in Fubo

Disney is acquiring a majority stake in Fubo, merging it with Hulu + Live TV, while settling an antitrust lawsuit Fubo had filed against Disney, Fox, and Warner Bros. Discovery (WBD) over alleged monopolistic practices. The merger, pending regulatory approval, will allow Fubo access to desired sports channels, potentially enhancing consumer options. However, critics argue that Disney's move might exacerbate market concentration, urging authorities to examine its implications on consumer choice and competition.

Disney Plus’ new ‘Perks’ pile on discounts and other bonuses

The Verge

The Verge · 3m ago

Disney Plus’ new ‘Perks’ pile on discounts and other bonuses

Disney Plus and Hulu have introduced "Perks" programs to entice subscribers with discounts, digital freebies, and sweepstakes, enhancing their competitive edge. Disney Plus offers a six-month DashPass, discounted Disney World stays, and Adidas/Funko savings. Their "always-on" perks include rotating contests. Hulu's similar loyalty scheme launches on June 2nd with offers from companies like Microsoft. Subscribers of either service, or the Disney Plus-Hulu bundle, can access these benefits, aiming to retain and attract subscribers.

Amid rising prices, Disney+ and Hulu offer subscribers some freebies

Arstechnica

Arstechnica · 3m ago

Amid rising prices, Disney+ and Hulu offer subscribers some freebies

Disney+ and Hulu are introducing perks for subscribers to counter rising streaming service costs. Disney+ offers access to various third-party discounts, free trials like DoorDash and Duolingo, and sweepstakes entries for events like movie premieres. Hulu, starting June 2, will offer similar perks, including tickets to events like Lollapalooza and Comic-Con. These perks aim to maintain subscriber interest amidst price hikes and increased competition, although they may require additional account linking and sharing personal information with third parties.

The Disney Plus-Hulu merger is way more than a streaming bundle

The Verge

The Verge · 1y ago

The Disney Plus-Hulu merger is way more than a streaming bundle

Hulu is now integrated with Disney Plus, with Hulu becoming a tile within the Disney Plus app. It has been a significant undertaking for Disney as they had to re-encode over 100,000 assets to work on Disney Plus and create a unified content library system. The integration also includes aligning metadata and personalization systems to improve search and recommendations. This integration signifies Disney's larger strategy of creating a single product across the entire company and may lead to changes in the way Disney thinks about content creation and distribution.

Disney Plus officially unveils its very green new logo

The Verge

The Verge · 1y ago

Disney Plus has unveiled a new logo featuring a glowing green background, replacing the familiar blue. The new color, called "Aurora," is a mix of Disney blue and Hulu green, symbolizing the integration of Hulu into Disney Plus. The change has sparked controversy among nostalgic Disney fans, but from a branding perspective, it helps the streaming service stand out in a market saturated with blue and black logos. The new logo is accompanied by an intense audio logo, created by Ludwig Göransson, known for his work on The Mandalorian and Black Panther.

Disney Plus has a new Hulu-ified logo

The Verge

The Verge · 1y ago

Disney has updated the logo and splash screen for its Disney Plus streaming service, with a new teal background color that appears to reflect its merger with Hulu. The change not only unifies the two platforms but also helps Disney Plus stand out among other streaming services. However, some fans are nostalgic for the old logo, as it reminded them of childhood memories associated with the iconic Cinderella castle.

Coming to your streamer soon: more ads

Business Insider

Business Insider · 1y ago

Coming to your streamer soon: more ads

The paragraph highlights the increasing trend of ads in streaming services. Despite the initial selling point of ad-free streaming, platforms like Netflix, HBO Max, Disney+, and Hulu are incorporating more ads into their offerings. As streamers strive for revenue and profitability, the number of ad minutes per hour has surged. Though the impact on Netflix and Disney+ is uncertain, the trend indicates that more ads can be expected on streaming platforms in the future.

Inside Disney’s mission to keep viewers glued to their screens

Livemint

Livemint · 1y ago

Inside Disney’s mission to keep viewers glued to their screens

Disney is focusing on increasing viewer engagement and reducing subscriber cancellations on its streaming platforms, including Disney+, Hulu, and ESPN+. The company is developing new features such as personalized content recommendations, customized promotional art, and reminders for viewers to finish watching series. They are also working on pop-up live channels that play full series or movie franchises. These efforts are aimed at increasing revenue from advertising sales and reaching profitability for Disney's streaming business. It is seen as a response to Netflix's focus on user engagement and return visits.

India Business Merger Deal With Reliance Is ‘Best Of Both Worlds’: Disney CEO

Inc42 · 1y ago

India Business Merger Deal With Reliance Is ‘Best Of Both Worlds’: Disney CEO

Reliance Industries Limited (RIL) and The Walt Disney Company's India arm are merging their media businesses in a joint venture (JV) that aims to disrupt India's OTT landscape. The deal will combine Viacom18 and Star India, giving the JV control of more than 100 TV channels and two leading OTT platforms - Disney+ Hotstar and JioCinema. Disney CEO Bob Iger said the partnership with Reliance de-risks the company in India and allows it to stay in the market, while analysts believe the consolidation will make Reliance a dominant player in the Indian media industry.

Reliance to take over Disney India’s biz in $8.5-bn merger

The Arc Web

The Arc Web · 1y ago

Reliance to take over Disney India’s biz in $8.5-bn merger

Reliance Industries and Walt Disney are merging their entertainment businesses in a deal that values the new entity at $8.5 billion. Reliance Industries will invest $1.4 billion, gaining a 16% stake in the joint venture. The merged company will have a 10-member board, with Nita Ambani as chairperson and Uday Shankar as vice chairman. The deal is expected to be completed by March 2025, subject to regulatory and shareholder approvals. Disney will have a 37% stake in the merged unit, which will hold exclusive distribution rights for Disney content in India.

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